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流行的消息应用 Telegram 宣布整合 TON 区块链的原生加密货币 Toncoin,作为应用内广告的支付选项。此举是 Telegram 平台货币化战略的一部分,推出了一个广告平台,允许频道所有者赚取广告收入分成。 Telegram 选择 TON 区块链是因为其交易容量高、处理速度快且交易费用低。
Telegram Embraces Toncoin for In-App Advertising, Empowering Channel Creators
Telegram 采用 Toncoin 进行应用内广告,为频道创建者提供支持
Dubai, United Arab Emirates - Telegram, the renowned messaging application, has made a significant announcement, unveiling its integration with Toncoin, the native cryptocurrency of the TON blockchain, as a means for users to purchase in-app advertisements. This move marks a strategic shift in Telegram's monetization strategy, aligning the platform with a rapidly growing cryptocurrency ecosystem.
阿拉伯联合酋长国迪拜 - 著名的消息应用程序 Telegram 发布了一项重要公告,宣布与 TON 区块链的原生加密货币 Toncoin 集成,作为用户购买应用内广告的一种方式。此举标志着 Telegram 货币化战略的战略转变,使该平台与快速增长的加密货币生态系统保持一致。
Telegram's decision to incorporate Toncoin stems from its recognition of the blockchain's exceptional qualities, including its unparalleled transaction capacity, processing speed, and minimal transaction fees. These attributes align with Telegram's goal of providing a seamless and cost-effective platform for users to engage with advertised content.
Telegram 决定合并 Toncoin 源于其对区块链卓越品质的认可,包括其无与伦比的交易能力、处理速度和最低的交易费用。这些属性符合 Telegram 的目标,即为用户提供一个无缝且经济高效的平台来参与广告内容。
TON Blockchain: A Game-Changer for Fast Transactions and Decentralized Apps
TON 区块链:快速交易和去中心化应用程序的游戏规则改变者
The TON (Open Network) blockchain operates on a Proof-of-Stake (PoS) consensus mechanism, enabling it to process millions of transactions per second. Its sharding feature further enhances network efficiency by distributing data storage and processing tasks across smaller groups of validators, effectively minimizing transaction delays.
TON(开放网络)区块链基于权益证明(PoS)共识机制运行,使其能够每秒处理数百万笔交易。其分片功能通过在较小的验证器组之间分配数据存储和处理任务来进一步提高网络效率,有效地最大限度地减少交易延迟。
As a testament to its capabilities, the TON blockchain achieved an impressive 104,715 transactions per second in October 2023, according to blockchain security company Certik. This remarkable throughput surpasses that of established payment systems such as Solana, Polygon, Visa, and Mastercard, making it one of the world's fastest networks.
根据区块链安全公司 Certik 的数据,TON 区块链在 2023 年 10 月每秒实现了令人印象深刻的 104,715 笔交易,这证明了其能力。这一惊人的吞吐量超过了 Solana、Polygon、Visa 和 Mastercard 等现有支付系统,使其成为世界上最快的网络之一。
Telegram Ad Platform: A New Avenue for Revenue Generation
Telegram 广告平台:创收新途径
Telegram's Chief Executive Officer, Pavel Durov, previously hinted at the upcoming launch of the Telegram Ad Platform, targeting marketers in approximately 100 countries. The platform's potential is substantial, considering Telegram's massive reach, with its broadcast channels garnering over 1 trillion monthly views.
Telegram 首席执行官 Pavel Durov 此前暗示即将推出 Telegram 广告平台,目标客户为约 100 个国家的营销人员。考虑到 Telegram 的广泛影响力(其广播频道每月观看次数超过 1 万亿次),该平台的潜力巨大。
The introduction of the Telegram Ad Platform aims to significantly increase the platform's revenue, which currently stands at a modest 10%. By empowering channel owners to monetize their content more effectively, Telegram positions itself alongside social media giants like YouTube and X, which offer similar user-shared income models.
Telegram 广告平台的推出旨在大幅增加该平台的收入,目前该收入仅为 10%。通过帮助频道所有者更有效地将其内容货币化,Telegram 与 YouTube 和 X 等社交媒体巨头并驾齐驱,后者提供了类似的用户共享收入模式。
Toncoin Integration: Empowering Advertisers and Channel Owners
Toncoin 集成:为广告商和渠道所有者赋能
With the integration of Toncoin, users can now begin advertising bots and channels on Telegram for a minimal investment of "a couple of Toncoins." Advertisers enjoy the flexibility of selecting specific channels for their ad placements, ensuring targeted exposure for their campaigns.
通过整合 Toncoin,用户现在可以开始在 Telegram 上为机器人和频道做广告,只需投资“几个 Toncoin”即可。广告商可以灵活地选择特定的广告投放渠道,确保其广告活动有针对性的曝光。
To incentivize channel owners and foster content creation on the platform, Telegram offers enticing perks. Channel owners can reap the financial rewards from advertising without incurring any upfront costs. Moreover, they can reinvest their earnings within the Telegram ecosystem by purchasing premium features or organizing giveaways of premium content.
为了激励频道所有者并促进平台上的内容创作,Telegram 提供了诱人的福利。渠道所有者可以从广告中获得经济回报,而无需承担任何前期成本。此外,他们可以通过购买优质功能或组织优质内容赠品将收入重新投资到 Telegram 生态系统中。
Toncoin Price Surge on the Rise
Toncoin 价格飙升
As of Monday, the price of Toncoin had reached approximately $5.24, reflecting a remarkable 123% surge over the preceding 30 days. This upward trend suggests growing market confidence in the TON blockchain and its native cryptocurrency, Toncoin.
截至周一,Toncoin 的价格已达到约 5.24 美元,在过去 30 天里飙升了 123%。这种上升趋势表明市场对 TON 区块链及其原生加密货币 Toncoin 的信心不断增强。
By embracing the TON ecosystem, Telegram has taken a bold step towards innovation and user empowerment. The integration of Toncoin not only enhances the platform's monetization capabilities but also aligns it with the burgeoning world of cryptocurrency and decentralized finance. As the adoption of Toncoin expands, the Telegram Ad Platform is poised to become a major player in the digital advertising landscape.
通过拥抱 TON 生态系统,Telegram 在创新和用户赋权方面迈出了大胆的一步。 Toncoin 的整合不仅增强了平台的货币化能力,而且使其与新兴的加密货币和去中心化金融世界保持一致。随着 Toncoin 的采用不断扩大,Telegram 广告平台有望成为数字广告领域的主要参与者。
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