Telegram Integrates Toncoin for In-App Advertising, Empowering Content Creators

Telegram, a popular messaging app, has announced the integration of Toncoin, the native cryptocurrency of the TON blockchain, as a payment option for in-app advertising. This move is part of Telegram's strategy to monetize its platform, introducing an ad platform that allows channel owners to earn a share of advertising revenue. Telegram selected the TON blockchain due to its high transaction capacity, fast processing speeds, and low transaction fees.

Telegram Embraces Toncoin for In-App Advertising, Empowering Channel Creators

Dubai, United Arab Emirates - Telegram, the renowned messaging application, has made a significant announcement, unveiling its integration with Toncoin, the native cryptocurrency of the TON blockchain, as a means for users to purchase in-app advertisements. This move marks a strategic shift in Telegram's monetization strategy, aligning the platform with a rapidly growing cryptocurrency ecosystem.

Telegram's decision to incorporate Toncoin stems from its recognition of the blockchain's exceptional qualities, including its unparalleled transaction capacity, processing speed, and minimal transaction fees. These attributes align with Telegram's goal of providing a seamless and cost-effective platform for users to engage with advertised content.

TON Blockchain: A Game-Changer for Fast Transactions and Decentralized Apps

The TON (Open Network) blockchain operates on a Proof-of-Stake (PoS) consensus mechanism, enabling it to process millions of transactions per second. Its sharding feature further enhances network efficiency by distributing data storage and processing tasks across smaller groups of validators, effectively minimizing transaction delays.

As a testament to its capabilities, the TON blockchain achieved an impressive 104,715 transactions per second in October 2023, according to blockchain security company Certik. This remarkable throughput surpasses that of established payment systems such as Solana, Polygon, Visa, and Mastercard, making it one of the world's fastest networks.

Telegram Ad Platform: A New Avenue for Revenue Generation

Telegram's Chief Executive Officer, Pavel Durov, previously hinted at the upcoming launch of the Telegram Ad Platform, targeting marketers in approximately 100 countries. The platform's potential is substantial, considering Telegram's massive reach, with its broadcast channels garnering over 1 trillion monthly views.

The introduction of the Telegram Ad Platform aims to significantly increase the platform's revenue, which currently stands at a modest 10%. By empowering channel owners to monetize their content more effectively, Telegram positions itself alongside social media giants like YouTube and X, which offer similar user-shared income models.

Toncoin Integration: Empowering Advertisers and Channel Owners

With the integration of Toncoin, users can now begin advertising bots and channels on Telegram for a minimal investment of "a couple of Toncoins." Advertisers enjoy the flexibility of selecting specific channels for their ad placements, ensuring targeted exposure for their campaigns.

To incentivize channel owners and foster content creation on the platform, Telegram offers enticing perks. Channel owners can reap the financial rewards from advertising without incurring any upfront costs. Moreover, they can reinvest their earnings within the Telegram ecosystem by purchasing premium features or organizing giveaways of premium content.

Toncoin Price Surge on the Rise

As of Monday, the price of Toncoin had reached approximately $5.24, reflecting a remarkable 123% surge over the preceding 30 days. This upward trend suggests growing market confidence in the TON blockchain and its native cryptocurrency, Toncoin.

By embracing the TON ecosystem, Telegram has taken a bold step towards innovation and user empowerment. The integration of Toncoin not only enhances the platform's monetization capabilities but also aligns it with the burgeoning world of cryptocurrency and decentralized finance. As the adoption of Toncoin expands, the Telegram Ad Platform is poised to become a major player in the digital advertising landscape.