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流行的訊息應用程式 Telegram 宣布整合 TON 區塊鏈的原生加密貨幣 Toncoin,作為應用程式內廣告的付款選項。此舉是 Telegram 平台貨幣化策略的一部分,推出了一個廣告平台,讓頻道擁有者可以賺取廣告收入分成。 Telegram 選擇 TON 區塊鏈是因為其交易容量高、處理速度快且交易費用低。
Telegram Embraces Toncoin for In-App Advertising, Empowering Channel Creators
Telegram 採用 Toncoin 進行應用程式內廣告,為頻道創作者提供支持
Dubai, United Arab Emirates - Telegram, the renowned messaging application, has made a significant announcement, unveiling its integration with Toncoin, the native cryptocurrency of the TON blockchain, as a means for users to purchase in-app advertisements. This move marks a strategic shift in Telegram's monetization strategy, aligning the platform with a rapidly growing cryptocurrency ecosystem.
阿拉伯聯合大公國杜拜 - 著名的訊息應用程式 Telegram 發布了一項重要公告,宣布與 TON 區塊鏈的原生加密貨幣 Toncoin 集成,作為用戶購買應用程式內廣告的一種方式。此舉標誌著 Telegram 貨幣化策略的策略轉變,使該平台與快速成長的加密貨幣生態系統保持一致。
Telegram's decision to incorporate Toncoin stems from its recognition of the blockchain's exceptional qualities, including its unparalleled transaction capacity, processing speed, and minimal transaction fees. These attributes align with Telegram's goal of providing a seamless and cost-effective platform for users to engage with advertised content.
Telegram 決定合併 Toncoin 源自於其對區塊鏈卓越品質的認可,包括其無與倫比的交易能力、處理速度和最低的交易費用。這些屬性符合 Telegram 的目標,即為使用者提供一個無縫且經濟高效的平台來參與廣告內容。
TON Blockchain: A Game-Changer for Fast Transactions and Decentralized Apps
TON 區塊鏈:快速交易和去中心化應用程式的遊戲規則改變者
The TON (Open Network) blockchain operates on a Proof-of-Stake (PoS) consensus mechanism, enabling it to process millions of transactions per second. Its sharding feature further enhances network efficiency by distributing data storage and processing tasks across smaller groups of validators, effectively minimizing transaction delays.
TON(開放網路)區塊鏈基於權益證明(PoS)共識機制運行,使其能夠每秒處理數百萬筆交易。其分片功能透過在較小的驗證器組之間分配資料儲存和處理任務來進一步提高網路效率,有效地最大限度地減少交易延遲。
As a testament to its capabilities, the TON blockchain achieved an impressive 104,715 transactions per second in October 2023, according to blockchain security company Certik. This remarkable throughput surpasses that of established payment systems such as Solana, Polygon, Visa, and Mastercard, making it one of the world's fastest networks.
根據區塊鏈安全公司 Certik 的數據,TON 區塊鏈在 2023 年 10 月每秒實現了令人印象深刻的 104,715 筆交易,證明了其能力。這一驚人的吞吐量超過了 Solana、Polygon、Visa 和 Mastercard 等現有支付系統,使其成為世界上最快的網路之一。
Telegram Ad Platform: A New Avenue for Revenue Generation
Telegram 廣告平台:創收新途徑
Telegram's Chief Executive Officer, Pavel Durov, previously hinted at the upcoming launch of the Telegram Ad Platform, targeting marketers in approximately 100 countries. The platform's potential is substantial, considering Telegram's massive reach, with its broadcast channels garnering over 1 trillion monthly views.
Telegram 執行長 Pavel Durov 先前暗示即將推出 Telegram 廣告平台,目標客戶為約 100 個國家的行銷人員。考慮到 Telegram 的廣泛影響力(其廣播頻道每月觀看次數超過 1 兆次),該平台的潛力巨大。
The introduction of the Telegram Ad Platform aims to significantly increase the platform's revenue, which currently stands at a modest 10%. By empowering channel owners to monetize their content more effectively, Telegram positions itself alongside social media giants like YouTube and X, which offer similar user-shared income models.
Telegram 廣告平台的推出旨在大幅增加該平台的收入,目前該收入僅為 10%。透過幫助頻道所有者更有效地將其內容貨幣化,Telegram 與 YouTube 和 X 等社群媒體巨頭並駕齊驅,後者提供了類似的用戶共享收入模式。
Toncoin Integration: Empowering Advertisers and Channel Owners
Toncoin 整合:為廣告主和通路擁有者賦能
With the integration of Toncoin, users can now begin advertising bots and channels on Telegram for a minimal investment of "a couple of Toncoins." Advertisers enjoy the flexibility of selecting specific channels for their ad placements, ensuring targeted exposure for their campaigns.
透過整合 Toncoin,用戶現在可以開始在 Telegram 上為機器人和頻道做廣告,只需投資「幾個 Toncoin」即可。廣告主可以靈活地選擇特定的廣告投放管道,確保其廣告活動有針對性的曝光。
To incentivize channel owners and foster content creation on the platform, Telegram offers enticing perks. Channel owners can reap the financial rewards from advertising without incurring any upfront costs. Moreover, they can reinvest their earnings within the Telegram ecosystem by purchasing premium features or organizing giveaways of premium content.
為了激勵頻道所有者並促進平台上的內容創作,Telegram 提供了誘人的福利。通路擁有者可以從廣告中獲得財務回報,而無需承擔任何前期成本。此外,他們可以透過購買優質功能或組織優質內容贈品將收入重新投資到 Telegram 生態系統中。
Toncoin Price Surge on the Rise
Toncoin 價格飆升
As of Monday, the price of Toncoin had reached approximately $5.24, reflecting a remarkable 123% surge over the preceding 30 days. This upward trend suggests growing market confidence in the TON blockchain and its native cryptocurrency, Toncoin.
截至週一,Toncoin 的價格已達到約 5.24 美元,在過去 30 天飆升了 123%。這種上升趨勢表明市場對 TON 區塊鏈及其原生加密貨幣 Toncoin 的信心不斷增強。
By embracing the TON ecosystem, Telegram has taken a bold step towards innovation and user empowerment. The integration of Toncoin not only enhances the platform's monetization capabilities but also aligns it with the burgeoning world of cryptocurrency and decentralized finance. As the adoption of Toncoin expands, the Telegram Ad Platform is poised to become a major player in the digital advertising landscape.
透過擁抱 TON 生態系統,Telegram 在創新和用戶賦權方面邁出了大膽的一步。 Toncoin 的整合不僅增強了平台的貨幣化能力,而且使其與新興的加密貨幣和去中心化金融世界保持一致。隨著 Toncoin 的採用不斷擴大,Telegram 廣告平台有望成為數位廣告領域的主要參與者。
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