Telegram 整合 Toncoin 进行应用内广告，奖励渠道所有者

Telegram 是一款消息应用程序，为用户引入了使用 Toncoin (TON) 购买广告的选项。通过收入分成机制，频道所有者可以从其频道上展示的广告产生的收入中获得50%的收入。在此之前，Telegram 之前宣布了其全平台收入共享计划，该计划涉及以 TON 加密货币向渠道所有者分配收入。频道所有者将能够通过 Telegram 的 Fragment 交易所提取收入，Telegram 选择 TON 是因为其低成本和快速交易速度。

Telegram Embraces Toncoin for In-Platform Advertising, Rewarding Channel Owners

Telegram 采用 Toncoin 进行平台内广告，奖励渠道所有者

In a groundbreaking move, the popular messaging app Telegram has announced that users will now be able to purchase in-system advertisements using Toncoin (TON), the native currency of the Telegram Open Network (TON) blockchain. This announcement marks a significant development in the platform's monetization strategy, introducing a revenue-sharing model that empowers channel owners.

流行的消息应用 Telegram 宣布，用户现在可以使用 Telegram 开放网络 (TON) 区块链的原生货币 Toncoin (TON) 购买系统内广告，这是一项突破性举措。此次公告标志着该平台货币化战略的重大发展，引入了为渠道所有者提供支持的收入分享模式。

Targeted Advertising with Toncoin

使用 Toncoin 进行定向广告

Telegram's advertising platform will grant advertisers the ability to meticulously select the channels where their advertisements will appear. However, channel owners with over 1,000 subscribers stand to benefit handsomely, as they will receive a substantial 50% share of the revenue generated from advertisements displayed on their channels.

Telegram 的广告平台将使广告商能够精心选择广告出现的渠道。然而，拥有超过 1,000 名订阅者的频道所有者将受益匪浅，因为他们将获得其频道上展示的广告所产生的收入的 50% 的份额。

Revenue Sharing for Channel Owners

渠道所有者的收益分享

Telegram's embrace of Toncoin for in-platform advertising payments complements the announcement made earlier this year regarding the platform's revenue-sharing mechanism. Under this model, revenue is distributed to channel owners in the form of cryptocurrency, further incentivizing content creation and user engagement.

Telegram 采用 Toncoin 进行平台内广告支付，是对今年早些时候发布的有关该平台收入分享机制的公告的补充。在这种模式下，收入以加密货币的形式分配给渠道所有者，进一步激励内容创作和用户参与。

Withdrawal and Reinvestment Options

提款和再投资选项

According to the announcement, channel owners will be able to withdraw their earnings "within the coming weeks" via Telegram's Fragment exchange. The company emphasizes that channel owners have the flexibility to withdraw their rewards without incurring fees or reinvest them into Telegram advertisements, collectible usernames, or premium giveaways.

根据该公告，频道所有者将能够在“未来几周内”通过 Telegram 的 Fragment 交易所提取收入。该公司强调，频道所有者可以灵活地提取奖励，而无需支付费用，或者将其重新投资到 Telegram 广告、可收藏的用户名或高级赠品中。

Understanding Toncoin

了解东币

Toncoin, initially known as Telegram Open Network, is a cryptocurrency that emerged from the development efforts of Telegram engineers on the TON blockchain platform and the Gram cryptocurrency built on top of it. However, Telegram abandoned its plans for the network after a protracted dispute with the U.S. Securities and Exchange Commission (SEC) regarding the alleged illegal security offering associated with the $1.7 billion ICO for Gram tokens.

Toncoin 最初被称为 Telegram Open Network，是一种加密货币，诞生于 Telegram 工程师在 TON 区块链平台和建立在其之上的 Gram 加密货币的开发努力。然而，在与美国证券交易委员会 (SEC) 就与价值 17 亿美元的 Gram 代币 ICO 相关的涉嫌非法证券发行问题发生旷日持久的争议后，Telegram 放弃了该网络的计划。

Following Telegram's withdrawal from the project and the refunding of token sale participants, a decentralized group of community developers continued the open-source initiative, rebranding it as The Open Network and launching Toncoin as its native currency. The TON blockchain has since found application in projects like the play-to-earn game Notcoin and numerous meme coins.

在 Telegram 退出该项目并向代币销售参与者退款后，一个去中心化的社区开发者团体继续实施开源计划，将其重新命名为 The Open Network，并推出 Toncoin 作为其原生货币。此后，TON 区块链已在玩赚钱游戏 Notcoin 和众多 meme 硬币等项目中得到应用。

Telegram cited the "low costs" and "significant transaction speeds" of Toncoin as key factors in its decision to utilize the cryptocurrency for in-system advertising payments.

Telegram 指出，Toncoin 的“低成本”和“显着的交易速度”是其决定使用加密货币进行系统内广告支付的关键因素。

Telegram's decision to embrace Toncoin for advertising payments and its commitment to revenue sharing with channel owners signal a bold step towards empowering creators, fostering innovation, and diversifying the platform's revenue streams. The integration of Toncoin into Telegram's advertising ecosystem is expected to attract advertisers seeking targeted exposure, while rewarding channel owners for their contributions to the Telegram community.

Telegram 决定采用 Toncoin 进行广告支付，并承诺与频道所有者分享收入，这标志着向创作者赋权、促进创新和平台收入来源多元化迈出了大胆的一步。 Toncoin 融入 Telegram 的广告生态系统预计将吸引寻求有针对性曝光的广告商，同时奖励渠道所有者对 Telegram 社区的贡献。