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加密貨幣新聞文章

Telegram 整合 Toncoin 進行應用程式內廣告,獎勵管道擁有者

2024/04/01 20:31

Telegram 是一個訊息應用程序,為用戶引入了使用 Toncoin (TON) 購買廣告的選項。透過收入分成機制,頻道擁有者可以從其頻道上展示的廣告產生的收入中獲得50%的收入。在此之前,Telegram 先前宣布了其全平台收入共享計劃,該計劃涉及以 TON 加密貨幣向頻道所有者分配收入。頻道所有者將能夠透過 Telegram 的 Fragment 交易所提取收入,Telegram 選擇 TON 是因為其低成本和快速交易速度。

Telegram 整合 Toncoin 進行應用程式內廣告,獎勵管道擁有者

Telegram Embraces Toncoin for In-Platform Advertising, Rewarding Channel Owners

Telegram 採用 Toncoin 進行平台內廣告,獎勵管道所有者

In a groundbreaking move, the popular messaging app Telegram has announced that users will now be able to purchase in-system advertisements using Toncoin (TON), the native currency of the Telegram Open Network (TON) blockchain. This announcement marks a significant development in the platform's monetization strategy, introducing a revenue-sharing model that empowers channel owners.

受歡迎的訊息應用程式 Telegram 宣布,用戶現在可以使用 Telegram 開放網路 (TON) 區塊鏈的原生貨幣 Toncoin (TON) 購買系統內廣告,這是一項突破性舉措。此次公告標誌著該平台貨幣化策略的重大發展,引入了為通路所有者提供支援的收入分享模式。

Targeted Advertising with Toncoin

使用 Toncoin 進行定向廣告

Telegram's advertising platform will grant advertisers the ability to meticulously select the channels where their advertisements will appear. However, channel owners with over 1,000 subscribers stand to benefit handsomely, as they will receive a substantial 50% share of the revenue generated from advertisements displayed on their channels.

Telegram 的廣告平台將使廣告主能夠精心選擇廣告出現的管道。然而,擁有超過 1,000 名訂閱者的頻道所有者將受益匪淺,因為他們將獲得其頻道上展示的廣告所產生的收入的 50% 的份額。

Revenue Sharing for Channel Owners

通路所有者的收益分享

Telegram's embrace of Toncoin for in-platform advertising payments complements the announcement made earlier this year regarding the platform's revenue-sharing mechanism. Under this model, revenue is distributed to channel owners in the form of cryptocurrency, further incentivizing content creation and user engagement.

Telegram 採用 Toncoin 進行平台內廣告支付,是對今年稍早發布的有關該平台收入分享機制的公告的補充。在這種模式下,收入以加密貨幣的形式分配給通路所有者,進一步激勵內容創作和用戶參與。

Withdrawal and Reinvestment Options

提款和再投資選項

According to the announcement, channel owners will be able to withdraw their earnings "within the coming weeks" via Telegram's Fragment exchange. The company emphasizes that channel owners have the flexibility to withdraw their rewards without incurring fees or reinvest them into Telegram advertisements, collectible usernames, or premium giveaways.

根據該公告,頻道所有者將能夠在「未來幾週內」透過 Telegram 的 Fragment 交易所提取收入。該公司強調,頻道所有者可以靈活地提取獎勵,而無需支付費用,或將其重新投資到 Telegram 廣告、可收藏的用戶名或高級贈品中。

Understanding Toncoin

了解東幣

Toncoin, initially known as Telegram Open Network, is a cryptocurrency that emerged from the development efforts of Telegram engineers on the TON blockchain platform and the Gram cryptocurrency built on top of it. However, Telegram abandoned its plans for the network after a protracted dispute with the U.S. Securities and Exchange Commission (SEC) regarding the alleged illegal security offering associated with the $1.7 billion ICO for Gram tokens.

Toncoin 最初被稱為 Telegram Open Network,是一種加密貨幣,誕生於 Telegram 工程師在 TON 區塊鏈平台和建立在其之上的 Gram 加密貨幣的開發努力。然而,在與美國證券交易委員會 (SEC) 就與價值 17 億美元的 Gram 代幣 ICO 相關的涉嫌非法證券發行問題發生曠日持久的爭議後,Telegram 放棄了該網絡的計劃。

Following Telegram's withdrawal from the project and the refunding of token sale participants, a decentralized group of community developers continued the open-source initiative, rebranding it as The Open Network and launching Toncoin as its native currency. The TON blockchain has since found application in projects like the play-to-earn game Notcoin and numerous meme coins.

在 Telegram 退出該專案並向代幣銷售參與者退款後,一個去中心化的社群開發者團體繼續實施開源計劃,將其重新命名為 The Open Network,並推出 Toncoin 作為其原生貨幣。此後,TON 區塊鏈已在玩賺錢遊戲 Notcoin 和眾多 meme 硬幣等項目中應用。

Telegram cited the "low costs" and "significant transaction speeds" of Toncoin as key factors in its decision to utilize the cryptocurrency for in-system advertising payments.

Telegram 指出,Toncoin 的「低成本」和「顯著的交易速度」是其決定使用加密貨幣進行系統內廣告支付的關鍵因素。

Telegram's decision to embrace Toncoin for advertising payments and its commitment to revenue sharing with channel owners signal a bold step towards empowering creators, fostering innovation, and diversifying the platform's revenue streams. The integration of Toncoin into Telegram's advertising ecosystem is expected to attract advertisers seeking targeted exposure, while rewarding channel owners for their contributions to the Telegram community.

Telegram 決定採用 Toncoin 進行廣告支付,並承諾與頻道所有者分享收入,這標誌著向創作者賦權、促進創新和平台收入來源多元化邁出了大膽的一步。 Toncoin 融入 Telegram 的廣告生態系統預計將吸引尋求有針對性曝光的廣告商,同時獎勵管道所有者對 Telegram 社群的貢獻。

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