Telegram 采用 Toncoin 来实现应用内广告收入和渠道货币化

Telegram 使用户能够使用 Toncoin（一种由 Ton 区块链支持的加密货币）进行付款，以购买平台内广告。这项最新的用户货币化计划将 50% 的收入分配给公共渠道创始人，使他们能够利用 Toncoins 进一步拓展其渠道并选择广告渠道。

Telegram Embraces Toncoin for In-Platform Advertisement Payments and Channel Monetization

Telegram 采用 Toncoin 进行平台内广告支付和渠道货币化

Telegram, the popular messaging application, has announced a significant initiative to enhance user monetization and provide creators with new revenue streams. The platform has integrated Toncoin, a cryptocurrency powered by the Ton blockchain, as an option for payment in its in-platform advertising marketplace.

流行的消息应用程序 Telegram 宣布了一项重大举措，旨在增强用户货币化并为创作者提供新的收入来源。该平台集成了 Toncoin（一种由 Ton 区块链驱动的加密货币），作为其平台内广告市场的支付选项。

Under this new arrangement, Telegram will allocate 50% of the revenue generated from advertisement purchases made using Toncoin to the founders of the public channels where these advertisements appear. This initiative marks a notable expansion of Telegram's monetization options for channel creators.

根据这项新安排，Telegram 将把使用 Toncoin 购买广告所产生的收入的 50% 分配给出现这些广告的公共渠道的创始人。这一举措标志着 Telegram 为频道创建者提供的货币化选项的显着扩展。

Moreover, Telegram users can now promote their channels by purchasing Ton-boosted advertisements for a minimal amount of Toncoins. Advertisers are granted the flexibility to select specific channels where they wish to display their advertisements, allowing for targeted and cost-effective campaigns.

此外，Telegram 用户现在可以通过以最低数量的 Toncoin 购买 Ton-boost 广告来推广他们的频道。广告商可以灵活地选择他们希望展示广告的特定渠道，从而开展有针对性且具有成本效益的活动。

Furthermore, channel owners will enjoy the convenience of withdrawing their rewards seamlessly and without incurring any fees. This facility, scheduled to be launched in the coming weeks, will be available through Telegram's Fragment exchange, a cryptocurrency trading platform operated by the company.

此外，渠道所有者将享受无缝提取奖励的便利，且无需支付任何费用。该设施计划在未来几周内推出，将通过 Telegram 的 Fragment 交易所（该公司运营的加密货币交易平台）提供。

Telegram's decision to adopt the Ton blockchain for this initiative stems from its reputation for low transaction fees, rapid transaction processing, and impressive throughput capabilities. In a November 2023 test, the Ton blockchain demonstrated its ability to handle approximately 100,000 transactions per second.

Telegram 决定采用 Ton 区块链来实施这一举措，源于其低交易费用、快速交易处理和令人印象深刻的吞吐量能力的声誉。在 2023 年 11 月的测试中，Ton 区块链展示了其每秒处理约 100,000 笔交易的能力。

Telegram CEO Pavel Durov initially shared the news with his followers on his channel, highlighting the significant reach of Telegram channels. According to Durov, Telegram channels collectively generate over 1 trillion views, with only 10% of these channels currently monetized through Telegram's native advertising platform.

Telegram 首席执行官 Pavel Durov 最初在他的频道上与粉丝分享了这一消息，强调了 Telegram 频道的巨大影响力。据 Durov 称，Telegram 频道总共产生了超过 1 万亿次观看次数，其中只有 10% 目前通过 Telegram 的原生广告平台获利。

Durov anticipates that the integration of Toncoin payments will foster a virtuous cycle, empowering content creators to monetize their efforts, reinvest their earnings, and ultimately expand and enhance their channels.

杜罗夫预计，Toncoin 支付的整合将促进良性循环，使内容创作者能够将他们的努力货币化，将他们的收入进行再投资，并最终扩大和增强他们的渠道。

Telegram advertisements maintain their unique distinction by appearing exclusively within large public channels, avoiding intrusive placements in chats, chat lists, or other platform interfaces. This approach safeguards user privacy, as advertisements are solely based on the channel context rather than individual user data.

Telegram 广告仅出现在大型公共频道中，避免在聊天、聊天列表或其他平台界面中出现侵入性广告，从而保持其独特的特色。这种方法可以保护用户隐私，因为广告仅基于频道上下文而不是个人用户数据。

The announcement of Telegram's Toncoin integration has had a positive impact on the cryptocurrency's market performance. Toncoin's value has experienced a 2.32% increase within the last 24 hours, reaching $5.24 at the time of writing.

Telegram 宣布整合 Toncoin 对加密货币的市场表现产生了积极影响。 Toncoin 的价值在过去 24 小时内上涨了 2.32%，在撰写本文时达到 5.24 美元。