Telegram 採用 Toncoin 來實現應用程式內廣告收入和管道貨幣化

Telegram 使用戶能夠使用 Toncoin（一種由 Ton 區塊鏈支援的加密貨幣）進行付款，以購買平台內廣告。這項最新的用戶貨幣化計畫將 50% 的收入分配給公共管道創辦人，使他們能夠利用 Toncoins 進一步拓展其管道並選擇廣告管道。

Telegram Embraces Toncoin for In-Platform Advertisement Payments and Channel Monetization

Telegram 採用 Toncoin 進行平台內廣告支付和管道貨幣化

Telegram, the popular messaging application, has announced a significant initiative to enhance user monetization and provide creators with new revenue streams. The platform has integrated Toncoin, a cryptocurrency powered by the Ton blockchain, as an option for payment in its in-platform advertising marketplace.

受歡迎的訊息應用程式 Telegram 宣布了一項重大舉措，旨在增強用戶貨幣化並為創作者提供新的收入來源。該平台整合了 Toncoin（一種由 Ton 區塊鏈驅動的加密貨幣），作為其平台內廣告市場的支付選項。

Under this new arrangement, Telegram will allocate 50% of the revenue generated from advertisement purchases made using Toncoin to the founders of the public channels where these advertisements appear. This initiative marks a notable expansion of Telegram's monetization options for channel creators.

根據這項新安排，Telegram 將使用 Toncoin 購買廣告所產生的收入的 50% 分配給出現這些廣告的公共管道的創始人。這項舉措標誌著 Telegram 為頻道創作者提供的貨幣化選項的顯著擴展。

Moreover, Telegram users can now promote their channels by purchasing Ton-boosted advertisements for a minimal amount of Toncoins. Advertisers are granted the flexibility to select specific channels where they wish to display their advertisements, allowing for targeted and cost-effective campaigns.

此外，Telegram 用戶現在可以透過以最低數量的 Toncoin 購買 Ton-boost 廣告來推廣他們的頻道。廣告主可以靈活地選擇他們希望展示廣告的特定管道，從而開展有針對性且具有成本效益的活動。

Furthermore, channel owners will enjoy the convenience of withdrawing their rewards seamlessly and without incurring any fees. This facility, scheduled to be launched in the coming weeks, will be available through Telegram's Fragment exchange, a cryptocurrency trading platform operated by the company.

此外，通路所有者將享受無縫提取獎勵的便利，且無需支付任何費用。該設施計劃在未來幾週內推出，將透過 Telegram 的 Fragment 交易所（該公司營運的加密貨幣交易平台）提供。

Telegram's decision to adopt the Ton blockchain for this initiative stems from its reputation for low transaction fees, rapid transaction processing, and impressive throughput capabilities. In a November 2023 test, the Ton blockchain demonstrated its ability to handle approximately 100,000 transactions per second.

Telegram 決定採用 Ton 區塊鏈來實施這項舉措，源自於其低交易費用、快速交易處理和令人印象深刻的吞吐量能力的聲譽。在 2023 年 11 月的測試中，Ton 區塊鏈展示了其每秒處理約 10 萬筆交易的能力。

Telegram CEO Pavel Durov initially shared the news with his followers on his channel, highlighting the significant reach of Telegram channels. According to Durov, Telegram channels collectively generate over 1 trillion views, with only 10% of these channels currently monetized through Telegram's native advertising platform.

Telegram 執行長 Pavel Durov 最初在他的頻道上與粉絲分享了這一消息，強調了 Telegram 頻道的巨大影響力。據 Durov 稱，Telegram 頻道總共產生了超過 1 兆次觀看次數，其中只有 10% 目前透過 Telegram 的原生廣告平台獲利。

Durov anticipates that the integration of Toncoin payments will foster a virtuous cycle, empowering content creators to monetize their efforts, reinvest their earnings, and ultimately expand and enhance their channels.

杜羅夫預計，Toncoin 支付的整合將促進良性循環，使內容創作者能夠將他們的努力貨幣化，將他們的收入進行再投資，並最終擴大和增強他們的管道。

Telegram advertisements maintain their unique distinction by appearing exclusively within large public channels, avoiding intrusive placements in chats, chat lists, or other platform interfaces. This approach safeguards user privacy, as advertisements are solely based on the channel context rather than individual user data.

Telegram 廣告僅出現在大型公共頻道中，避免在聊天、聊天清單或其他平台介面中出現侵入性廣告，從而保持其獨特的特色。這種方法可以保護用戶隱私，因為廣告僅基於頻道上下文而不是個人用戶資料。

The announcement of Telegram's Toncoin integration has had a positive impact on the cryptocurrency's market performance. Toncoin's value has experienced a 2.32% increase within the last 24 hours, reaching $5.24 at the time of writing.

Telegram 宣布整合 Toncoin 對加密貨幣的市場表現產生了正面影響。 Toncoin 的價值在過去 24 小時內上漲了 2.32%，在撰寫本文時達到 5.24 美元。