Telegram Embraces Toncoin for In-App Ad Revenue and Channel Monetization

Telegram enables users to make payments in Toncoin, a cryptocurrency powered by Ton blockchain, for purchasing in-platform advertisements. This latest user monetization initiative allocates 50% of generated revenue to public channel founders, allowing them to further their channels with Toncoins and select channels for their advertisements.

Telegram Embraces Toncoin for In-Platform Advertisement Payments and Channel Monetization

Telegram, the popular messaging application, has announced a significant initiative to enhance user monetization and provide creators with new revenue streams. The platform has integrated Toncoin, a cryptocurrency powered by the Ton blockchain, as an option for payment in its in-platform advertising marketplace.

Under this new arrangement, Telegram will allocate 50% of the revenue generated from advertisement purchases made using Toncoin to the founders of the public channels where these advertisements appear. This initiative marks a notable expansion of Telegram's monetization options for channel creators.

Moreover, Telegram users can now promote their channels by purchasing Ton-boosted advertisements for a minimal amount of Toncoins. Advertisers are granted the flexibility to select specific channels where they wish to display their advertisements, allowing for targeted and cost-effective campaigns.

Furthermore, channel owners will enjoy the convenience of withdrawing their rewards seamlessly and without incurring any fees. This facility, scheduled to be launched in the coming weeks, will be available through Telegram's Fragment exchange, a cryptocurrency trading platform operated by the company.

Telegram's decision to adopt the Ton blockchain for this initiative stems from its reputation for low transaction fees, rapid transaction processing, and impressive throughput capabilities. In a November 2023 test, the Ton blockchain demonstrated its ability to handle approximately 100,000 transactions per second.

Telegram CEO Pavel Durov initially shared the news with his followers on his channel, highlighting the significant reach of Telegram channels. According to Durov, Telegram channels collectively generate over 1 trillion views, with only 10% of these channels currently monetized through Telegram's native advertising platform.

Durov anticipates that the integration of Toncoin payments will foster a virtuous cycle, empowering content creators to monetize their efforts, reinvest their earnings, and ultimately expand and enhance their channels.

Telegram advertisements maintain their unique distinction by appearing exclusively within large public channels, avoiding intrusive placements in chats, chat lists, or other platform interfaces. This approach safeguards user privacy, as advertisements are solely based on the channel context rather than individual user data.

The announcement of Telegram's Toncoin integration has had a positive impact on the cryptocurrency's market performance. Toncoin's value has experienced a 2.32% increase within the last 24 hours, reaching $5.24 at the time of writing.