Telegram 开始扩张，挑战 Meta 的消息传递和广告主导地位

Telegram Business 与 Telegram 的广告收入共享新功能一起推出，推出了一套针对企业的功能，包括定制起始页面、设置营业时间、预设回复、聊天机器人等。此举是 Telegram 到 2025 年实现盈利战略的一部分，Telegram Business 要求用户订阅付费高级版本才能访问。

Telegram Embarks on Expansionary Journey to Challenge Meta's Dominance in Messaging and Advertising Landscape

Telegram 踏上扩张之旅，挑战 Meta 在消息和广告领域的主导地位

Telegram Business: Empowering Businesses with Enhanced Communication Tools

Telegram Business：通过增强的通信工具为企业提供支持

In a strategic move to expand its offerings and challenge the dominance of Meta's WhatsApp and Messenger applications, Telegram has unveiled Telegram Business, an array of functionalities designed specifically for businesses. Telegram Business empowers enterprises with tailored features to enhance their communication and marketing efforts.

为了扩大其产品范围并挑战 Meta 的 WhatsApp 和 Messenger 应用程序的主导地位，Telegram 推出了 Telegram Business，这是一系列专为企业设计的功能。 Telegram Business 为企业提供定制功能，以增强其沟通和营销力度。

Key features of Telegram Business include:

Telegram Business 的主要功能包括：

• Customized Start Page: Businesses can create a branded welcome message and display their contact information prominently, providing a professional first impression and fostering seamless communication.
• Automated Responses: Preset replies save businesses time and effort, enabling them to respond to common inquiries quickly and efficiently. Businesses can also leverage chatbots to automate customer interactions.
• Greeting and Away Messages: Greeting messages welcome customers warmly when they initiate a conversation, while away messages inform contacts when the business is unavailable, ensuring timely responses and managing expectations.
• Chat Categorization: Colored labels help businesses organize and tag chats based on their nature, such as orders, deliveries, or VIP inquiries, enabling efficient management and prioritization of conversations.
• Actionable Links: Businesses can generate links that open a Telegram chat with specific requests, such as placing an order or scheduling an appointment, streamlining customer interactions and streamlining processes.

Telegram Business is integrated within the Telegram Premium subscription model, which provides access to a suite of enhanced features. Telegram Premium has garnered significant traction, surpassing one million subscribers in 2022 and reaching a milestone of five million subscribers in January 2024. This surge in Premium subscribers indicates the growing demand for advanced messaging capabilities among users.

定制起始页：企业可以创建品牌欢迎信息并在显着位置显示联系信息，提供专业的第一印象并促进无缝沟通。自动回复：预设回复节省企业时间和精力，使他们能够快速有效地回复常见查询。企业还可以利用聊天机器人来自动化客户交互。问候和离开消息：问候消息在客户发起对话时热情欢迎客户，而离开消息则在业务不可用时通知联系人，确保及时响应并管理期望。聊天分类：彩色标签提供帮助企业根据聊天的性质（例如订单、交货或 VIP 查询）组织和标记聊天，从而实现对话的高效管理和优先级排序。 可操作的链接：企业可以生成链接，打开带有特定请求的 Telegram 聊天，例如下订单或安排预约、简化客户互动并简化流程。Telegram Business 集成在 Telegram Premium 订阅模型中，该模型提供对一系列增强功能的访问。 Telegram Premium 获得了巨大的关注，订阅者数量在 2022 年突破 100 万，并于 2024 年 1 月达到了 500 万订阅者的里程碑。Premium 订阅者的激增表明用户对高级消息传递功能的需求不断增长。

Telegram Ad Revenue Sharing: A New Model for Monetization

Telegram 广告收益分享：货币化新模式

In a bid to diversify its revenue streams, Telegram has introduced an ad revenue sharing program. Public channels with a minimum of 1,000 subscribers can now generate revenue from ads displayed within their channels, receiving 50% of the advertising profits. This incentive aims to foster community engagement and reward content creators.

为了实现收入来源多元化，Telegram 推出了广告收入共享计划。拥有至少 1,000 名订阅者的公共频道现在可以通过在其频道内展示的广告获得收入，获得广告利润的 50%。该激励措施旨在促进社区参与并奖励内容创作者。

The ad revenue sharing program leverages toncoin, a token based on the Telegram Open Network (TON) blockchain, which Telegram has actively promoted through initiatives such as username auctions and an integrated crypto wallet. The company's foray into blockchain technology highlights its commitment to innovation and exploring alternative revenue streams.

广告收入共享计划利用 toncoin，这是一种基于 Telegram 开放网络 (TON) 区块链的代币，Telegram 通过用户名拍卖和集成加密钱包等举措积极推广该代币。该公司进军区块链技术凸显了其对创新和探索替代收入来源的承诺。

Increasing Competition in the Business Messaging Landscape

商业消息传递领域的竞争日益激烈

The launch of Telegram Business and the ad revenue sharing program positions Telegram as a formidable competitor in the business messaging landscape. While Meta's applications continue to dominate the market, Telegram's focus on enhanced features and alternative monetization models could challenge their stronghold.

Telegram Business 的推出和广告收入共享计划使 Telegram 成为商业消息领域的强大竞争对手。虽然 Meta 的应用程序继续主导市场，但 Telegram 对增强功能和替代货币化模式的关注可能会挑战他们的据点。

Apple's Apple Messages for Businesses has carved out a small niche in the market, but Telegram's vast user base and innovative features could pose a significant threat. By providing businesses with a comprehensive suite of communication and marketing tools, Telegram Business aims to provide a compelling alternative to existing solutions.

苹果的 Apple Messages for Businesses 在市场上占据了一小部分份额，但 Telegram 庞大的用户群和创新功能可能会构成重大威胁。通过为企业提供一整套通信和营销工具，Telegram Business 旨在为现有解决方案提供引人注目的替代方案。

Conclusion

结论

Telegram's strategic initiatives, including Telegram Business and its ad revenue sharing program, demonstrate its ambition to expand its presence and challenge established players in the messaging and advertising spaces. With its focus on innovation, Telegram has the potential to reshape the competitive landscape and provide businesses with compelling options to enhance their communication and marketing efforts. As Telegram continues to roll out new features and explore growth opportunities, it remains to be seen how the market will respond and whether the company can successfully disrupt the established order.

Telegram 的战略举措，包括 Telegram Business 及其广告收入共享计划，表明了其扩大影响力并挑战消息传递和广告领域老牌企业的雄心。凭借对创新的关注，Telegram 有潜力重塑竞争格局，并为企业提供令人信服的选择，以加强其沟通和营销工作。随着 Telegram 不断推出新功能并探索增长机会，市场将如何反应以及该公司能否成功颠覆既定秩序还有待观察。