Telegram 開始擴張，挑戰 Meta 的訊息傳遞和廣告主導地位

Telegram Business 與 Telegram 的廣告收入共享新功能一起推出，推出了一套針對企業的功能，包括客製化起始頁面、設定營業時間、預設回應、聊天機器人等。此舉是 Telegram 到 2025 年實現盈利策略的一部分，Telegram Business 要求用戶訂閱付費高級版本才能存取。

Telegram Embarks on Expansionary Journey to Challenge Meta's Dominance in Messaging and Advertising Landscape

Telegram 踏上擴張之旅，挑戰 Meta 在訊息和廣告領域的主導地位

Telegram Business: Empowering Businesses with Enhanced Communication Tools

Telegram Business：透過增強的通訊工具為企業提供支持

In a strategic move to expand its offerings and challenge the dominance of Meta's WhatsApp and Messenger applications, Telegram has unveiled Telegram Business, an array of functionalities designed specifically for businesses. Telegram Business empowers enterprises with tailored features to enhance their communication and marketing efforts.

為了擴大其產品範圍並挑戰 Meta 的 WhatsApp 和 Messenger 應用程式的主導地位，Telegram 推出了 Telegram Business，這是一系列專為企業設計的功能。 Telegram Business 為企業提供客製化功能，以增強其溝通和行銷力度。

Key features of Telegram Business include:

Telegram Business 的主要功能包括：

• Customized Start Page: Businesses can create a branded welcome message and display their contact information prominently, providing a professional first impression and fostering seamless communication.
• Automated Responses: Preset replies save businesses time and effort, enabling them to respond to common inquiries quickly and efficiently. Businesses can also leverage chatbots to automate customer interactions.
• Greeting and Away Messages: Greeting messages welcome customers warmly when they initiate a conversation, while away messages inform contacts when the business is unavailable, ensuring timely responses and managing expectations.
• Chat Categorization: Colored labels help businesses organize and tag chats based on their nature, such as orders, deliveries, or VIP inquiries, enabling efficient management and prioritization of conversations.
• Actionable Links: Businesses can generate links that open a Telegram chat with specific requests, such as placing an order or scheduling an appointment, streamlining customer interactions and streamlining processes.

Telegram Business is integrated within the Telegram Premium subscription model, which provides access to a suite of enhanced features. Telegram Premium has garnered significant traction, surpassing one million subscribers in 2022 and reaching a milestone of five million subscribers in January 2024. This surge in Premium subscribers indicates the growing demand for advanced messaging capabilities among users.

客製化起始頁：企業可以創建品牌歡迎訊息並在顯著位置顯示聯絡訊息，提供專業的第一印象並促進無縫溝通。自動回覆：預設回覆節省企業時間和精力，使他們能夠快速有效地回覆常見查詢。企業還可以利用聊天機器人來自動化客戶互動。問候和離開訊息：問候訊息在客戶發起對話時熱情歡迎客戶，而離開訊息則在業務不可用時通知聯絡人，確保及時回應並管理期望。聊天分類：彩色標籤提供幫助企業根據聊天的性質（例如訂單、交貨或VIP 查詢）組織和標記聊天，從而實現對話的高效管理和優先級排序。可操作的鏈接：企業可以生成鏈接，打開帶有特定請求的Telegram 聊天，例如下訂單或安排預約、簡化客戶互動並簡化流程。Telegram Business 整合在 Telegram Premium 訂閱模型中，該模型提供對一系列增強功能的存取。 Telegram Premium 獲得了巨大的關注，訂閱者數量在 2022 年突破 100 萬，並於 2024 年 1 月達到了 500 萬訂閱者的里程碑。Premium 訂閱者的激增表明用戶對高級訊息功能的需求不斷增長。

Telegram Ad Revenue Sharing: A New Model for Monetization

Telegram 廣告收益分享：貨幣化新模式

In a bid to diversify its revenue streams, Telegram has introduced an ad revenue sharing program. Public channels with a minimum of 1,000 subscribers can now generate revenue from ads displayed within their channels, receiving 50% of the advertising profits. This incentive aims to foster community engagement and reward content creators.

為了實現收入來源多元化，Telegram 推出了廣告收入共享計畫。擁有至少 1,000 名訂閱者的公開頻道現在可以透過在其頻道內展示的廣告獲得收入，獲得廣告利潤的 50%。此激勵措施旨在促進社區參與並獎勵內容創作者。

The ad revenue sharing program leverages toncoin, a token based on the Telegram Open Network (TON) blockchain, which Telegram has actively promoted through initiatives such as username auctions and an integrated crypto wallet. The company's foray into blockchain technology highlights its commitment to innovation and exploring alternative revenue streams.

廣告收入共享計畫利用 toncoin，這是一種基於 Telegram 開放網路 (TON) 區塊鏈的代幣，Telegram 透過用戶名拍賣和整合加密錢包等舉措積極推廣該代幣。該公司進軍區塊鏈技術凸顯了其對創新和探索替代收入來源的承諾。

Increasing Competition in the Business Messaging Landscape

商業訊息傳遞領域的競爭日益激烈

The launch of Telegram Business and the ad revenue sharing program positions Telegram as a formidable competitor in the business messaging landscape. While Meta's applications continue to dominate the market, Telegram's focus on enhanced features and alternative monetization models could challenge their stronghold.

Telegram Business 的推出和廣告收入共享計畫使 Telegram 成為商業訊息領域的強大競爭對手。雖然 Meta 的應用程式繼續主導市場，但 Telegram 對增強功能和替代貨幣化模式的關注可能會挑戰他們的據點。

Apple's Apple Messages for Businesses has carved out a small niche in the market, but Telegram's vast user base and innovative features could pose a significant threat. By providing businesses with a comprehensive suite of communication and marketing tools, Telegram Business aims to provide a compelling alternative to existing solutions.

蘋果的 Apple Messages for Businesses 在市場上佔據了一小部分份額，但 Telegram 龐大的用戶群和創新功能可能構成重大威脅。透過為企業提供一整套通訊和行銷工具，Telegram Business 旨在為現有解決方案提供引人注目的替代方案。

Conclusion

結論

Telegram's strategic initiatives, including Telegram Business and its ad revenue sharing program, demonstrate its ambition to expand its presence and challenge established players in the messaging and advertising spaces. With its focus on innovation, Telegram has the potential to reshape the competitive landscape and provide businesses with compelling options to enhance their communication and marketing efforts. As Telegram continues to roll out new features and explore growth opportunities, it remains to be seen how the market will respond and whether the company can successfully disrupt the established order.

Telegram 的策略性舉措，包括 Telegram Business 及其廣告收入共享計劃，顯示了其擴大影響力並挑戰訊息傳遞和廣告領域老牌企業的雄心。憑藉對創新的關注，Telegram 有潛力重塑競爭格局，並為企業提供令人信服的選擇，以加強其溝通和行銷工作。隨著 Telegram 不斷推出新功能並探索成長機會，市場將如何回應以及該公司能否成功顛覆既定秩序還有待觀察。