Crypto社区反弹之后，Solana删除了有争议的广告

在面对加密社区的强烈批评之后，区块链网络Solana从其社交媒体中删除了有争议的广告。

The cryptocurrency industry is known for its rapid changes and varied opinions, leading to a recent post from blockchain network Solana being massively criticized before being deleted.

加密货币行业以其迅速的变化和各种意见而闻名，导致区块链网络Solana的最新帖子在被删除之前受到了大规模批评。

The advertisement, which ran for less than a day before being pulled, sparked backlash for its messaging around gender identity issues. It was titled “America is Back—Time to Accelerate” and showed a man portrayed as “America” in a therapy session. The therapist suggested he focus on “coming up over a new gender” instead of innovation.

该广告在被拉动之前不到一天的时间运行，引发了其围绕性别认同问题的消息传递的反对。它的标题为“美国回来 - 加速的时间”，并在一次治疗课程中显示了一个被描绘为“美国”的人。治疗师建议他专注于“提出新的性别”而不是创新。

The man later responded that he wanted to “build onchain and reclaim my place as the beacon of innovation.” He also stated he wanted “to invent technologies, not genders.” These comments appeared to be criticizing progressive values around gender identity.

该名男子后来回答说，他想“建立OnChain并夺回我作为创新灯塔的位置”。他还说，他希望“发明技术，而不是性别”。这些评论似乎在批评围绕性别认同的渐进价值。

Took them 9 hours to delete it.

花了9个小时才能删除它。

Also all the major players in the Solana ecosystem suddenly delete their tweets promoting/supporting the ad and RT’d and liked takes about it being bad.

同样，Solana生态系统中的所有主要参与者突然删除了他们推广/支持广告和喜欢的推文，并且喜欢它很糟糕。

They approved this, supported it and celebrated it.

他们批准了这一点，支持它并庆祝了它。

They rolled it back because it hurt… pic.twitter.com/kPMERDpTcn

他们把它滚回去，因为它受伤了……pic.twitter.com/kpmerdptcn

— Adam Cochran (adamscochran.eth) (@adamscochran) March 18, 2025

- 亚当·科克伦（Adam Cochran）（adamscochran.eth）（@adamscochran）2025年3月18日

The video had already garnered over 1.2 million views, 1,300 comments and 1,400 reposts before Solana pulled it. Most responses slammed the ad for its handling of gender identity issues.

该视频已经获得了超过120万次观看次数，1,300条评论和1,400个重新发布，然后索拉（Solana）将其拉动。大多数回应抨击了广告的处理性别认同问题。

The timing of the ad proved especially problematic. It came shortly after President Donald Trump revoked executive orders related to gender and sexual orientation. Trump also recently signed an order recognizing only two sexes and removed the “X” gender option on passports.

广告的时机被证明尤其有问题。唐纳德·特朗普总统撤销了与性别和性取向有关的行政命令不久。特朗普最近还签署了一项命令，仅认可两个性别，并删除了护照上的“ X”性别选项。

Several crypto leaders spoke out against the advertisement. Sean O’Connor, operating chief at Web3 infrastructure firm Blocknative, called it “tone deaf” on social media platform X (formerly Twitter).

几位加密货币领导人反对广告。 Web3基础设施公司Bocknative的运营负责人Sean O'Connor称其为社交媒体平台X（以前为Twitter）上的“音调聋”。

hey @solana – for real?

嘿@Solana - 真实吗？

at a time when trans people are getting denied passports and being erased by the government… this is the ad you put out?

在跨性别者被拒绝护照并被政府擦除的时候……这是您发布的广告？

this is so fucking tone deaf https://t.co/p2hF5jIb9c

这是如此他妈的音调聋https://t.co/p2hf5jib9c

— sean o’connor | gas network 〒 (@aseoconnor) March 17, 2025

- 肖恩·奥康纳（Sean O'Connor）|汽油网络〒（@aseoconnor）2025年3月17日

David McIntyre, operating chief at DoubleZero, described the ad as “horrendous.” He questioned why Solana didn’t “keep the message positive instead of dunking on people and making light of serious cultural issues.”

DoubleZero运营负责人David McIntyre将广告描述为“可怕的”。他质疑为什么索拉纳没有“保持信息积极，而不是对人们灌输并阐明严重的文化问题”。

This video is horrendous and I hope Solana takes it down

这个视频很可怕，我希望Solana将其删除

If you want to celebrate America why not keep the message positive instead of dunking on people and making light of serious cultural issues

如果您想庆祝美国，为什么不保持信息积极，而不是扣押人们并阐明严重的文化问题

Let's keep the message on how Solana can help people rather than this garbage https://t.co/DYJ2N9MoeI

让我们了解有关Solana如何帮助人们而不是此垃圾https://t.co/dyj2n9moei的信息

— David McIntyre (@mcintyre) March 17, 2025

- David McIntyre（@mcintyre）2025年3月17日

Even Nicolas Pennie, co-founder of Solana development platform Helius, criticized the approach. He stated that “virtue signaling will always be cringe regardless of political ideology.”

索拉纳开发平台Helius的联合创始人尼古拉斯·彭妮（Nicolas Pennie）也批评了这种方法。他说：“无论政治意识形态如何，美德信号总是会造成的。”

virtue signalling will always be cringe

美德信号永远会很畏缩

regardless of political ideology https://t.co/LJ00cvXnDN

无论政治意识形态如何https://t.co/lj00cvxndn

— nick | helius.dev (@nick_pennie) March 17, 2025

- 尼克| Helius.dev（@nick_pennie）2025年3月17日

Some supporters of the ad later changed their position. Multicoin Capital co-founder Tushar Jain initially praised the ad but later deleted his post “after some reflection.”

广告的一些支持者后来改变了他们的位置。 Multicoin Capital联合创始人Tushar Jain最初称赞该广告，但后来删除了他的帖子“经过一定的反思”。

Jain had earlier called the ad “bold and risky.” He even suggested that having former Vice President Kamala Harris play the therapist role would have made it better.

Jain早些时候称该广告为“大胆而有风险”。他甚至建议让前副总统卡马拉·哈里斯（Kamala Harris）扮演治疗师的角色，这会使情况变得更好。

In his retraction, Jain said the ad could have been more effective by focusing on “deeper culture war issues.” He noted it could have delivered its message “without alienating a portion of the audience.”

贾恩（Jain）在撤退中说，通过专注于“更深入的文化战争问题”，广告本来可以更有效。他指出，它可以传达其信息，“不疏远一部分观众”。

Anneri van der Merwe, product lead at Base, also criticized the advertisement. She called it “offensive, cringe, and pandering” and noted that Base’s approach is “for everyone.”

基地产品负责人Anneri van der Merwe也批评了广告。她称其为“令人反感，畏缩和狂欢”，并指出基地的方法是“对每个人的”。

Adam Cochran, partner at Cinneamhain Ventures, questioned the judgment behind the ad’s creation. He referred to a “weird circlejerk” in Silicon Valley where people believe “this is cool or edgy.”

Cinneamhain Ventures的合伙人亚当·科克伦（Adam Cochran）质疑广告创作背后的判断。他提到了硅谷的“怪异的Circlejerk”，人们相信“这很酷或前卫”。

Even Solana co-founder Anatoly Yakovenko appeared to be distancing himself from the campaign. He suggested in a post that the company’s previous “Maren ad was better,” referring to an earlier, less controversial marketing effort.

甚至Solana的联合创始人Anatoly Yakovenko似乎也与竞选活动疏远了。他在一篇文章中建议该公司以前的“ Maren Ad更好”，指的是早期，有争议的营销工作。

Some observers suggest the ad may have been intentional “rage bait.” This is a marketing approach designed to generate buzz through controversy. However, this strategy risks alienating large portions of the global crypto community.

一些观察者认为，该广告可能是故意的“愤怒诱饵”。这是一种旨在通过争议引起嗡嗡声的营销方法。但是，该策略有可能疏远全球加密货币社区的大部分。

The Solana Foundation did not publicly state why it deleted the ad. It also did not respond to requests for comment from media outlets.

Solana基金会没有公开陈述其为什么删除广告。它也没有回应媒体媒体发表评论的请求。

The controversy comes at a challenging time for Solana. The blockchain’s native token hit a yearly low of $

争议在索拉纳（Solana）充满挑战的时刻。区块链的原住民令牌每年都有$ $ $