Crypto社區反彈之後，Solana刪除了有爭議的廣告

在面對加密社區的強烈批評之後，區塊鍊網絡Solana從其社交媒體中刪除了有爭議的廣告。

The cryptocurrency industry is known for its rapid changes and varied opinions, leading to a recent post from blockchain network Solana being massively criticized before being deleted.

加密貨幣行業以其迅速的變化和各種意見而聞名，導致區塊鍊網絡Solana的最新帖子在被刪除之前受到了大規模批評。

The advertisement, which ran for less than a day before being pulled, sparked backlash for its messaging around gender identity issues. It was titled “America is Back—Time to Accelerate” and showed a man portrayed as “America” in a therapy session. The therapist suggested he focus on “coming up over a new gender” instead of innovation.

該廣告在被拉動之前不到一天的時間運行，引發了其圍繞性別認同問題的消息傳遞的反對。它的標題為“美國回來 - 加速的時間”，並在一次治療課程中顯示了一個被描繪為“美國”的人。治療師建議他專注於“提出新的性別”，而不是創新。

The man later responded that he wanted to “build onchain and reclaim my place as the beacon of innovation.” He also stated he wanted “to invent technologies, not genders.” These comments appeared to be criticizing progressive values around gender identity.

該名男子後來回答說，他想“建立OnChain並奪回我作為創新燈塔的位置”。他還說，他希望“發明技術，而不是性別”。這些評論似乎在批評圍繞性別認同的漸進價值。

Took them 9 hours to delete it.

花了9個小時才能刪除它。

Also all the major players in the Solana ecosystem suddenly delete their tweets promoting/supporting the ad and RT’d and liked takes about it being bad.

同樣，Solana生態系統中的所有主要參與者突然刪除了他們推廣/支持廣告和喜歡的推文，並且喜歡它很糟糕。

They approved this, supported it and celebrated it.

他們批准了這一點，支持它並慶祝了它。

They rolled it back because it hurt… pic.twitter.com/kPMERDpTcn

他們把它滾回去，因為它受傷了……pic.twitter.com/kpmerdptcn

— Adam Cochran (adamscochran.eth) (@adamscochran) March 18, 2025

- 亞當·科克倫（Adam Cochran）（adamscochran.eth）（@adamscochran）2025年3月18日

The video had already garnered over 1.2 million views, 1,300 comments and 1,400 reposts before Solana pulled it. Most responses slammed the ad for its handling of gender identity issues.

該視頻已經獲得了超過120萬次觀看次數，1,300條評論和1,400個重新發布，然后索拉（Solana）將其拉動。大多數回應抨擊了廣告的處理性別認同問題。

The timing of the ad proved especially problematic. It came shortly after President Donald Trump revoked executive orders related to gender and sexual orientation. Trump also recently signed an order recognizing only two sexes and removed the “X” gender option on passports.

廣告的時機被證明尤其有問題。唐納德·特朗普總統撤銷了與性別和性取向有關的行政命令不久。特朗普最近還簽署了一項命令，僅認可兩個性別，並刪除了護照上的“ X”性別選項。

Several crypto leaders spoke out against the advertisement. Sean O’Connor, operating chief at Web3 infrastructure firm Blocknative, called it “tone deaf” on social media platform X (formerly Twitter).

幾位加密貨幣領導人反對廣告。 Web3基礎設施公司Bocknative的運營負責人Sean O'Connor稱其為社交媒體平台X（以前為Twitter）上的“音調聾”。

hey @solana – for real?

嘿@Solana - 真實嗎？

at a time when trans people are getting denied passports and being erased by the government… this is the ad you put out?

在跨性別者被拒絕護照並被政府擦除的時候……這是您發布的廣告？

this is so fucking tone deaf https://t.co/p2hF5jIb9c

這是如此他媽的音調聾https://t.co/p2hf5jib9c

— sean o’connor | gas network 〒 (@aseoconnor) March 17, 2025

- 肖恩·奧康納（Sean O'Connor）|汽油網絡〒（@aseoconnor）2025年3月17日

David McIntyre, operating chief at DoubleZero, described the ad as “horrendous.” He questioned why Solana didn’t “keep the message positive instead of dunking on people and making light of serious cultural issues.”

DoubleZero運營負責人David McIntyre將廣告描述為“可怕的”。他質疑為什麼索拉納沒有“保持信息積極，而不是對人們灌輸並闡明嚴重的文化問題”。

This video is horrendous and I hope Solana takes it down

這個視頻很可怕，我希望Solana將其刪除

If you want to celebrate America why not keep the message positive instead of dunking on people and making light of serious cultural issues

如果您想慶祝美國，為什麼不保持信息積極，而不是扣押人們並闡明嚴重的文化問題

Let's keep the message on how Solana can help people rather than this garbage https://t.co/DYJ2N9MoeI

讓我們了解有關Solana如何幫助人們而不是此垃圾https://t.co/dyj2n9moei的信息

— David McIntyre (@mcintyre) March 17, 2025

- David McIntyre（@mcintyre）2025年3月17日

Even Nicolas Pennie, co-founder of Solana development platform Helius, criticized the approach. He stated that “virtue signaling will always be cringe regardless of political ideology.”

索拉納開發平台Helius的聯合創始人尼古拉斯·彭妮（Nicolas Pennie）也批評了這種方法。他說：“無論政治意識形態如何，美德信號總是會造成的。”

virtue signalling will always be cringe

美德信號永遠會很畏縮

regardless of political ideology https://t.co/LJ00cvXnDN

無論政治意識形態如何https://t.co/lj00cvxndn

— nick | helius.dev (@nick_pennie) March 17, 2025

- 尼克| Helius.dev（@nick_pennie）2025年3月17日

Some supporters of the ad later changed their position. Multicoin Capital co-founder Tushar Jain initially praised the ad but later deleted his post “after some reflection.”

廣告的一些支持者後來改變了他們的位置。 Multicoin Capital聯合創始人Tushar Jain最初稱讚該廣告，但後來刪除了他的帖子“經過一定的反思”。

Jain had earlier called the ad “bold and risky.” He even suggested that having former Vice President Kamala Harris play the therapist role would have made it better.

Jain早些時候稱該廣告為“大膽而有風險”。他甚至建議讓前副總統卡馬拉·哈里斯（Kamala Harris）扮演治療師的角色，這會使情況變得更好。

In his retraction, Jain said the ad could have been more effective by focusing on “deeper culture war issues.” He noted it could have delivered its message “without alienating a portion of the audience.”

賈恩（Jain）在撤退中說，通過專注於“更深入的文化戰爭問題”，廣告本來可以更有效。他指出，它可以傳達其信息，“不疏遠一部分觀眾”。

Anneri van der Merwe, product lead at Base, also criticized the advertisement. She called it “offensive, cringe, and pandering” and noted that Base’s approach is “for everyone.”

基地產品負責人Anneri van der Merwe也批評了廣告。她稱其為“令人反感，畏縮和狂歡”，並指出基地的方法是“對每個人的”。

Adam Cochran, partner at Cinneamhain Ventures, questioned the judgment behind the ad’s creation. He referred to a “weird circlejerk” in Silicon Valley where people believe “this is cool or edgy.”

Cinneamhain Ventures的合夥人亞當·科克倫（Adam Cochran）質疑廣告創作背後的判斷。他提到了矽谷的“怪異的Circlejerk”，人們相信“這很酷或前衛”。

Even Solana co-founder Anatoly Yakovenko appeared to be distancing himself from the campaign. He suggested in a post that the company’s previous “Maren ad was better,” referring to an earlier, less controversial marketing effort.

甚至Solana的聯合創始人Anatoly Yakovenko似乎也與競選活動疏遠了。他在一篇文章中建議該公司以前的“ Maren Ad更好”，指的是早期，有爭議的營銷工作。

Some observers suggest the ad may have been intentional “rage bait.” This is a marketing approach designed to generate buzz through controversy. However, this strategy risks alienating large portions of the global crypto community.

一些觀察者認為，該廣告可能是故意的“憤怒誘餌”。這是一種旨在通過爭議引起嗡嗡聲的營銷方法。但是，該策略有可能疏遠全球加密貨幣社區的大部分。

The Solana Foundation did not publicly state why it deleted the ad. It also did not respond to requests for comment from media outlets.

Solana基金會沒有公開陳述其為什麼刪除廣告。它也沒有回應媒體媒體發表評論的請求。

The controversy comes at a challenging time for Solana. The blockchain’s native token hit a yearly low of $

爭議在索拉納（Solana）充滿挑戰的時刻。區塊鏈的原住民令牌每年都有$ $ $