Solana Labs向有争议的广告发出公共道歉

索拉纳实验室（Solana Labs）在广泛批评一个有争议的广告“美国回来了，是时候加速”之后，发表了公开道歉。

Solana Labs, the company behind the Solana blockchain, has issued a public apology following widespread criticism of a controversial advertisement. The advertisement, titled “America Is Back, Time to Accelerate,” was part of a campaign to promote the Solana Accelerate conference. However, the advertisement quickly sparked outrage due to its combination of political messaging, gender identity themes, and technological innovation.1

Solana区块链背后的公司Solana Labs在广泛批评有争议的广告之后，对公众道歉。该广告标题为“美国回来了，该加速了”，是促进索拉纳加速会议的运动的一部分。但是，广告由于政治消息传递，性别认同主题和技术创新的结合而迅速引起了愤怒。1

The advertisement begins with a woman in an orange dress walking down a sunny street in America, a direct parody of the opening shot of the 1955 classic film "Vampyr." A therapist is seen on a sofa in a stippled room, talking to a protagonist, who is not in shot, in the style of an Iranian film. A voiceover says, "Patriotism is back in America. Time to accelerate." A can of sparkling water is seen being opened. A woman in a patterned dress walks briskly across a sunny street. The advertisement concludes with the tagline: "Solana: Accelerate."

广告始于一个穿着橙色连衣裙的女人沿着美国的阳光明媚的街道行走，这是1955年经典电影《 Vampyr》的开场镜头的直接模仿。在一个斑点的房间的沙发上看到了一名治疗师，与一个以伊朗电影的风格与没有射击的主人公交谈。一位配音说：“爱国主义又回到了美国了。该加速了。”看到一罐闪闪发光的水被打开。一个穿着图案连衣裙的女人轻快地穿过一条阳光明媚的街道。广告以标语结束：“ Solana：加速”。

The cryptocurrency community had a swift and vocal reaction to the advertisement, which was described by those within the Solana ecosystem as a "mess" posted on Solana’s X account. Those who reacted to the advertisement expressed their disappointment and annoyance, with one user stating, "This is a new low for Solana. What the hell is this ad? It's transphobic, offensive, and just plain stupid." Another user added, "I can't believe Solana would put out something so terrible. I'm starting to lose hope for this industry."

加密货币社区对广告产生了迅速而声音的反应，该广告被Solana生态系统中的人们描述为Solana X帐户上发布的“混乱”。那些对广告做出反应的人表达了他们的失望和烦恼，其中一位用户说：“这对索拉纳来说是一个新的低点。这个广告到底是什么？它是变态，令人反感的，而且很愚蠢。”另一位用户补充说：“我不敢相信Solana会抛出如此可怕的东西。我开始对这个行业失去希望。”

The advertisement was viewed over 1 million times and received numerous comments before it was removed by Solana Labs approximately nine hours after its initial posting. It was widely criticized for its insensitivity and perceived transphobia, leading to calls for Anatoly Yakovenko, CEO of Solana Labs, to be fired and for the company to issue a public apology.

在最初发布大约9小时后，在Solana Labs将其删除之前，已查看了超过100万次的广告，并收到了许多评论。它因其不敏感和感知到的恐惧症而受到广泛批评，导致呼吁索拉纳实验室首席执行官阿纳托利·雅科文科（Anatoly Yakovenko）被解雇，并要求公司向公众道歉。

In response to the backlash, Yakovenko took to X to apologize for the advertisement and stated that he will use the incident as an educational opportunity to reaffirm Solana’s commitment to decentralization and open-source software development, which are core values of the cryptocurrency community. He also pledged to avoid "cultural wars," which he described as a topic that stifles new technologies.

为了应对强烈反对，Yakovenko向X致歉，为广告道歉，并表示他将利用这一事件作为教育机会，以重申Solana对权力下放和开源软件开发的承诺，这是加密货币社区的核心价值。他还承诺避免“文化战争”，他将其描述为扼杀新技术的话题。

"I will use this as an opportunity to reaffirm our commitment to decentralization and open-source software development, the core values that the crypto community holds dear. We’re not interested in fueling cultural wars—that stifles new technologies. But we’re always open to learning and growing from our experiences. As we navigate the future of Web3, let’s aim to unite, not divide; build, not break; and create something truly meaningful together," Yakovenko wrote.

“我将以这一机会重申我们致力于权力下放和开源软件开发的承诺，这是加密货币社区所珍视的核心价值观。我们对加剧文化战争不感兴趣 - 这弄清了新技术。但是，我们始终愿意从学习和从我们的经验中学习和成长，我们的经验。当我们的web3的未来而不是构建imite ye nite ye nite ye nite; bream ye nime;

The incident has implications for the reputational damage to Solana Labs from the backlash to the advertisement, which could impact its relationships with partners, investors, and the broader community. It also speaks to the erosion of trust among some members of the community in institutions and brands, especially following a year of narrative shifts in various domains.

该事件对从反弹到广告的索拉纳实验室的声誉损害产生了影响，这可能会影响其与合作伙伴，投资者和更广泛社区的关系。它还说明了社区中一些机构和品牌的信任的侵蚀，尤其是在各个领域发生了一年的叙事转变之后。

The incident necessitates a review of Solana Labs’ marketing strategy to ensure that future campaigns align with the company’s values and the community’s expectations. It also has broader implications for the cryptocurrency industry as it continues to navigate social issues and the balance between levity, technology, and broader sociopolitical commentary.

该事件需要对Solana Labs的营销策略进行审查，以确保未来的活动与公司的价值观和社区的期望保持一致。它对加密货币行业也具有更广泛的影响，因为它继续探讨社会问题以及范围，技术和更广泛的社会政治评论之间的平衡。

The cryptocurrency community is known for its passion for inclusivity, decentralization, and open-source principles, which are central to the industry’s ideology and appeal. The industry is constantly evolving with new technologies, and companies like Solana are pushing the boundaries of innovation. However, it’s crucial for companies and institutions in the cryptocurrency space to be mindful of the potential impact of their messaging, especially when broaching sensitive topics like gender identity. The goal should be to create an inclusive and welcoming environment for all members of the community.

加密货币社区以其对包容性，权力下放和开源原则的热情而闻名，这对行业的意识形态和吸引力至关重要。该行业不断地随着新技术的发展而发展，像Solana这样的公司正在推动创新的界限。但是，对于加密货币领域中的公司和机构来说，要注意其消息传递的潜在影响，尤其是在提出诸如性别认同之类的敏感话题时。目标应该是为社区的所有成员创造一个包容和热情的环境。