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此次品牌重塑是创始人 Rune Christensen 的“Endgame”战略的核心,该战略旨在重塑协议以提高竞争力和弹性。
Crypto community members voted to keep the Sky brand for MakerDAO’s backend protocol.
加密社区成员投票决定保留 MakerDAO 后端协议的 Sky 品牌。
The decision aligns with founder Rune Christensen’s “Endgame” strategy, which aims to enhance the protocol’s competitiveness.
该决定符合创始人 Rune Christensen 的“Endgame”战略,旨在增强协议的竞争力。
However, the vote highlights the centralization of governance power within MakerDAO.
然而,这次投票凸显了 MakerDAO 内部治理权力的集中化。
Despite the strategic rationale, the rebranding has faced mixed reactions from the community.
尽管有战略依据,但品牌重塑却引起了社区的不同反应。
The move is part of a broader rebranding effort, which includes introducing new products and tokens under the Sky banner.After a community vote, crypto brand MakerDAO will continue to be known as Sky for its backend protocol. This decision is central to founder Rune Christensen’s “Endgame” strategy, which aims to enhance the protocol’s competitiveness and resilience. However, the vote also highlights the disparities in governance power within MakerDAO. Despite the strategic rationale behind the rebrand, the move has elicited mixed reactions from the community.
此举是更广泛的品牌重塑工作的一部分,其中包括在 Sky 旗下推出新产品和代币。经过社区投票后,加密货币品牌 MakerDAO 将因其后端协议而继续被称为 Sky。这一决定是创始人 Rune Christensen 的“Endgame”战略的核心,该战略旨在增强协议的竞争力和弹性。然而,这次投票也凸显了 MakerDAO 内部治理权力的不平等。尽管品牌重塑背后有战略依据,但此举引起了社区的不同反应。
MakerDAO Governance Vote on Sky Brand
MakerDAO 对 Sky Brand 进行治理投票
On Friday, Sky announced the decision to retain the Sky brand for its backend protocol in a post on X. The vote aimed to determine whether the community wished to continue using the new brand name as the ecosystem’s primary backend protocol.
周五,Sky 在 X 上的一篇帖子中宣布决定保留其后端协议的 Sky 品牌。此次投票旨在确定社区是否希望继续使用新品牌名称作为生态系统的主要后端协议。
“This decision supports the ongoing transition from MKR to SKY and establishes Sky as the core brand, denoting both the Sky app frontend and the backend Sky Ecosystem and Sky Protocol,” the project team explained.
“这一决定支持从 MKR 到 SKY 的持续过渡,并将 Sky 确立为核心品牌,既指 Sky 应用程序前端,也指后端 Sky 生态系统和 Sky 协议,”项目团队解释道。
The governance polls show that the proposal to revert Sky to its original Maker branding faced substantial opposition. Specifically, nearly 80% of the vote share leaned toward maintaining the Sky identity as the protocol’s “backend protocol brand.”
治理民意调查显示,将 Sky 恢复为原始 Maker 品牌的提议遭到了强烈反对。具体来说,近 80% 的投票倾向于维持 Sky 作为协议“后端协议品牌”的身份。
This decision aligns with Christensen’s ambitious “Endgame” strategy, which he introduced in late 2022. The Sky co-founder proposed the strategy to revitalize what he perceived as a stagnating DeFi project.
这一决定与克里斯滕森在 2022 年底推出的雄心勃勃的“终局之战”战略相一致。Sky 联合创始人提出这一战略是为了重振他认为停滞不前的 DeFi 项目。
Christensen wants to diversify MakerDAO’s services and develop new products. The plans include launching a range of new stablecoins, creating an alternative governance token called SKY, and establishing “subDAOs.”
Christensen 希望使 MakerDAO 的服务多样化并开发新产品。这些计划包括推出一系列新的稳定币、创建名为 SKY 的替代治理代币以及建立“subDAO”。
In September, MakerDAO members voted to give DAI holders the option to exchange their tokens for a new stablecoin named Sky Dollar (USDS) at a 1:1 ratio. Likewise, MKR holders could swap their tokens for SKY tokens at a 1:24,000 ratio.
9 月,MakerDAO 成员投票决定为 DAI 持有者提供以 1:1 的比例将其代币兑换为名为 Sky Dollar (USDS) 的新稳定币的选项。同样,MKR 持有者可以按照 1:24,000 的比例将其代币兑换为 SKY 代币。
Of note is that the organization clarified that DAI and MKR tokens will continue to exist alongside USDS and SKY in the near future. Nevertheless, the introduction of SKY and USDS represents a strategic effort to attract new users and accommodate diverse regulatory and decentralization demands in the market.
值得注意的是,该组织澄清,DAI 和 MKR 代币将在不久的将来继续与 USDS 和 SKY 并存。尽管如此,SKY 和 USDS 的推出代表了吸引新用户并适应市场多样化监管和去中心化需求的战略努力。
Products and Tokens Under the Sky Brand
Sky品牌下的产品和代币
With Sky now in place, the rebranding may proceed to introduce a new suite of tokens and products under the new banner. This includes launching decentralized and regulatory-compliant stablecoins like puredai and NewStable, respectively. These products target different segments: puredai for censorship-resistant uses and NewStable for broader, compliance-driven adoption.
随着 Sky 的到位,品牌重塑可能会在新旗帜下推出一套新的代币和产品。这包括分别推出去中心化且符合监管的稳定币,例如 puredai 和 NewStable。这些产品针对不同的细分市场:puredai 用于抗审查用途,NewStable 用于更广泛、合规驱动的采用。
Sky is preparing to introduce these stablecoins on Solana and Ethereum Layer-2 Base, suggesting possible integrations across blockchains and maximizing accessibility. Another notable development is Sky’s planned collaboration with Aave, a leading DeFi protocol, to offer stacked USDS rewards. Sky will also introduce a staking system using both SKY and MKR tokens alongside a custom bridge called SkyLink for EVM chains.
Sky 正准备在 Solana 和以太坊 Layer-2 Base 上引入这些稳定币,建议跨区块链的可能集成并最大限度地提高可访问性。另一个值得注意的进展是 Sky 计划与领先的 DeFi 协议 Aave 合作,提供叠加的 USDS 奖励。 Sky 还将推出使用 SKY 和 MKR 代币的质押系统以及用于 EVM 链的名为 SkyLink 的定制桥。
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