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此次品牌重塑是創辦人 Rune Christensen 的「Endgame」策略的核心,該策略旨在重塑協議以提高競爭力和彈性。
Crypto community members voted to keep the Sky brand for MakerDAO’s backend protocol.
加密社群成員投票決定保留 MakerDAO 後端協議的 Sky 品牌。
The decision aligns with founder Rune Christensen’s “Endgame” strategy, which aims to enhance the protocol’s competitiveness.
該決定符合創辦人 Rune Christensen 的「Endgame」策略,旨在增強協議的競爭力。
However, the vote highlights the centralization of governance power within MakerDAO.
然而,這次投票凸顯了 MakerDAO 內部治理權力的集中化。
Despite the strategic rationale, the rebranding has faced mixed reactions from the community.
儘管有策略依據,但品牌重塑卻引起了社群的不同反應。
The move is part of a broader rebranding effort, which includes introducing new products and tokens under the Sky banner.After a community vote, crypto brand MakerDAO will continue to be known as Sky for its backend protocol. This decision is central to founder Rune Christensen’s “Endgame” strategy, which aims to enhance the protocol’s competitiveness and resilience. However, the vote also highlights the disparities in governance power within MakerDAO. Despite the strategic rationale behind the rebrand, the move has elicited mixed reactions from the community.
此舉是更廣泛的品牌重塑工作的一部分,其中包括在 Sky 旗下推出新產品和代幣。這項決定是創辦人 Rune Christensen 的「Endgame」策略的核心,該策略旨在增強協議的競爭力和彈性。然而,這次投票也凸顯了 MakerDAO 內部治理權力的不平等。儘管品牌重塑背後有策略基礎,但此舉引起了社群的不同反應。
MakerDAO Governance Vote on Sky Brand
MakerDAO 對 Sky Brand 進行治理投票
On Friday, Sky announced the decision to retain the Sky brand for its backend protocol in a post on X. The vote aimed to determine whether the community wished to continue using the new brand name as the ecosystem’s primary backend protocol.
週五,Sky 在 X 上的一篇文章中宣布決定保留其後端協議的 Sky 品牌。
“This decision supports the ongoing transition from MKR to SKY and establishes Sky as the core brand, denoting both the Sky app frontend and the backend Sky Ecosystem and Sky Protocol,” the project team explained.
「這項決定支持從 MKR 到 SKY 的持續過渡,並將 Sky 確立為核心品牌,既指 Sky 應用程式前端,也指後端 Sky 生態系統和 Sky 協議,」專案團隊解釋道。
The governance polls show that the proposal to revert Sky to its original Maker branding faced substantial opposition. Specifically, nearly 80% of the vote share leaned toward maintaining the Sky identity as the protocol’s “backend protocol brand.”
治理民意調查顯示,將 Sky 恢復為原始 Maker 品牌的提議遭到了強烈反對。具體來說,近 80% 的投票傾向於維持 Sky 作為協議「後端協議品牌」的身份。
This decision aligns with Christensen’s ambitious “Endgame” strategy, which he introduced in late 2022. The Sky co-founder proposed the strategy to revitalize what he perceived as a stagnating DeFi project.
這項決定與克里斯滕森在 2022 年底推出的雄心勃勃的「終局之戰」策略相一致。
Christensen wants to diversify MakerDAO’s services and develop new products. The plans include launching a range of new stablecoins, creating an alternative governance token called SKY, and establishing “subDAOs.”
Christensen 希望使 MakerDAO 的服務多樣化並開發新產品。這些計劃包括推出一系列新的穩定幣、創建名為 SKY 的替代治理代幣以及建立「subDAO」。
In September, MakerDAO members voted to give DAI holders the option to exchange their tokens for a new stablecoin named Sky Dollar (USDS) at a 1:1 ratio. Likewise, MKR holders could swap their tokens for SKY tokens at a 1:24,000 ratio.
9 月,MakerDAO 成員投票決定為 DAI 持有者提供以 1:1 的比例將其代幣兌換為名為 Sky Dollar (USDS) 的新穩定幣的選項。同樣,MKR 持有者可以按照 1:24,000 的比例將其代幣兌換為 SKY 代幣。
Of note is that the organization clarified that DAI and MKR tokens will continue to exist alongside USDS and SKY in the near future. Nevertheless, the introduction of SKY and USDS represents a strategic effort to attract new users and accommodate diverse regulatory and decentralization demands in the market.
值得注意的是,該組織澄清,DAI 和 MKR 代幣將在不久的將來繼續與 USDS 和 SKY 並存。儘管如此,SKY 和 USDS 的推出代表了吸引新用戶並適應市場多樣化監管和去中心化需求的策略努力。
Products and Tokens Under the Sky Brand
Sky品牌下的產品與代幣
With Sky now in place, the rebranding may proceed to introduce a new suite of tokens and products under the new banner. This includes launching decentralized and regulatory-compliant stablecoins like puredai and NewStable, respectively. These products target different segments: puredai for censorship-resistant uses and NewStable for broader, compliance-driven adoption.
隨著 Sky 的到位,品牌重塑可能會在新旗幟下推出一套新的代幣和產品。這包括分別推出去中心化且符合監管的穩定幣,例如 puredai 和 NewStable。這些產品針對不同的細分市場:puredai 用於抗審查用途,NewStable 用於更廣泛、合規驅動的採用。
Sky is preparing to introduce these stablecoins on Solana and Ethereum Layer-2 Base, suggesting possible integrations across blockchains and maximizing accessibility. Another notable development is Sky’s planned collaboration with Aave, a leading DeFi protocol, to offer stacked USDS rewards. Sky will also introduce a staking system using both SKY and MKR tokens alongside a custom bridge called SkyLink for EVM chains.
Sky 正準備在 Solana 和以太坊 Layer-2 Base 上引入這些穩定幣,建議跨區塊鏈的可能整合並最大限度地提高可訪問性。另一個值得注意的進展是 Sky 計劃與領先的 DeFi 協議 Aave 合作,提供疊加的 USDS 獎勵。 Sky 還將推出使用 SKY 和 MKR 代幣的質押系統以及用於 EVM 鏈的名為 SkyLink 的客製化橋。
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