巴黎圣日耳曼通过代币化革命进入 Web3 前沿

巴黎圣日耳曼 (PSG) 正在探索其营销资产（包括比赛门票和球迷数据）的代币化，以提高球迷参与度并创建自我维持的数字经济。 PSG 正在与体育区块链提供商 Chiliz 合作，并计划充当 Chiliz 链上的验证节点。此次合作建立在 PSG 于 2019 年推出的早期采用球迷代币的基础上，并强调了俱乐部对体育行业创新和数字化转型的承诺。

Paris Saint-Germain Charts Course into Web3 Frontier with Tokenization Revolution

巴黎圣日耳曼通过代币化革命进入 Web3 前沿

Paris Saint-Germain (PSG), the Parisian powerhouse that has consistently pushed the boundaries of innovation, has embarked on a groundbreaking journey into the realm of Web3, exploring the tokenization of its marketing assets. This bold initiative, unveiled at the recently concluded Paris Blockchain Week, is set to redefine the fan engagement landscape, leveraging blockchain technology to create an unparalleled and interactive experience for supporters worldwide.

巴黎圣日耳曼 (PSG) 是一家不断突破创新界限的巴黎强队，已踏上了进入 Web3 领域的开创性旅程，探索其营销资产的代币化。这项大胆的举措在最近结束的巴黎区块链周上公布，旨在重新定义粉丝参与景观，利用区块链技术为全球支持者创造无与伦比的互动体验。

Pioneering Tokenization in Sports Marketing

体育营销中开创性的代币化

At the heart of PSG's transformative strategy lies the groundbreaking tokenization of various assets, including match tickets, stadium seats, and, most notably, fan data. This innovative approach harnesses the transformative power of blockchain to enhance fan interactions and redefine the traditional sporting experience. "The technology is here, and so are the innovative partners; it's now about making strategic decisions," remarked Pär Helgosson, PSG's Web3 head, during a captivating panel discussion at the event.

巴黎圣日耳曼变革战略的核心在于各种资产的突破性代币化，包括比赛门票、体育场座位，以及最值得注意的球迷数据。这种创新方法利用区块链的变革力量来增强球迷互动并重新定义传统体育体验。 PSG 的 Web3 负责人 Pär Helgosson 在一次精彩的小组讨论中说道：“技术已经到来，创新合作伙伴也已经到来；现在的关键是制定战略决策。”

PSG's strategic partnership with Chiliz, the trailblazing sports blockchain provider, marks a pivotal step toward realizing the club's Web3 aspirations. This collaboration will see PSG assume the role of a validator node on the Chiliz Chain, reinvesting resources to bolster the supply of PSG Fan Tokens and foster a self-sustaining digital economy centered around fan engagement.

PSG 与开创性体育区块链提供商 Chiliz 的战略合作伙伴关系，标志着实现俱乐部 Web3 愿景的关键一步。此次合作将使 PSG 承担 Chiliz 链上验证者节点的角色，重新投入资源以支持 PSG 粉丝代币的供应，并培育以粉丝参与为中心的自我维持的数字经济。

From Fan Tokens to NFTs: Shaping New Engagement Paradigms

从粉丝代币到 NFT：塑造新的参与范式

PSG's foray into the digital transformation of the sports industry commenced in 2019 with the launch of its official Fan Token in partnership with Socios.com. This early adoption of Web3 technologies set a precedent, demonstrating the club's unwavering commitment to innovation. Fan Tokens, according to Helgosson, play a pivotal role in global engagement, reaching fans far beyond the physical confines of the stadium.

PSG 于 2019 年与 Socios.com 合作推出官方粉丝代币，开始进军体育产业的数字化转型。 Web3 技术的早期采用开创了先例，展示了俱乐部对创新的坚定承诺。赫尔戈森表示，球迷代币在全球参与中发挥着关键作用，其影响力远远超出了体育场的实际范围。

The recent panel discussion at Paris Blockchain Week delved into the distinct roles of Fan Tokens and NFTs within the sports ecosystem. While NFTs have surged in popularity, Alexandre Dreyfus, CEO of Chiliz, argues that for ongoing fan engagement, fungible tokens like Fan Tokens are more effective. "Fan Tokens align more closely with the needs of today's world compared to the singular collectible nature of NFTs," Dreyfus explained.

最近在巴黎区块链周举行的小组讨论深入探讨了粉丝代币和 NFT 在体育生态系统中的独特作用。尽管 NFT 越来越受欢迎，但 Chiliz 首席执行官 Alexandre Dreyfus 认为，对于持续的粉丝参与度来说，粉丝代币等可替代代币更有效。 “与 NFT 的单一收藏性质相比，粉丝代币更符合当今世界的需求，”Dreyfus 解释道。

Blaise Matuidi: Bridging Athletes and Fans Through Web3

Blaise Matuidi：通过 Web3 连接运动员和粉丝

Blaise Matuidi, the PSG legend whose achievements extend far beyond the football field into the realm of technology investment, emphasizes the transformative impact of Web3 on the sports industry. Through his investment fund, Origins, Matuidi actively supports blockchain projects that enhance the connection between athletes and their fans. "Our collaborations with Web3 companies underscore our commitment to this vital relationship," Matuidi noted, underscoring the importance of digital engagement in modern sports.

巴黎圣日尔曼传奇人物 Blaise Matuidi 的成就远远超出了足球领域，进入了技术投资领域，他强调了 Web3 对体育产业的变革性影响。马图伊迪通过他的投资基金 Origins 积极支持区块链项目，以增强运动员与其粉丝之间的联系。马图伊迪指出：“我们与 Web3 公司的合作凸显了我们对这一重要关系的承诺”，并强调了数字参与在现代体育中的重要性。

Embracing the Future of Sports with PSG's Web3 Strategy

巴黎圣日耳曼的 Web3 战略拥抱体育的未来

As PSG continues to explore the uncharted territories of blockchain, the club establishes itself as a beacon of innovation, setting a benchmark in the sports world for technological adoption. The potential tokenization of key assets not only promises to revolutionize fan interactions but also paves the way for a new era of digital sports consumption.

随着巴黎圣日耳曼继续探索区块链的未知领域，该俱乐部将自己打造成创新的灯塔，为体育界的技术采用树立了标杆。关键资产的潜在代币化不仅有望彻底改变粉丝互动，还为数字体育消费的新时代铺平道路。

With its rich history of innovation and a clear vision for the future, PSG is well-positioned to further its legacy as a pioneer in the intersection of sports and technology. As the sports industry watches with rapt attention, PSG is crafting a playbook that others are sure to follow, charting a course toward the future of fan engagement and redefining the boundaries of sports consumption in the digital age.

凭借丰富的创新历史和对未来的清晰愿景，巴黎圣日耳曼有能力进一步巩固其作为体育与技术交叉领域先驱的传统。在体育行业的密切关注下，巴黎圣日耳曼正在制定一本其他人一定会效仿的剧本，为球迷参与的未来指明方向，并重新定义数字时代体育消费的界限。