巴黎聖日耳曼透過代幣化革命進入 Web3 前沿

巴黎聖日耳曼 (PSG) 正在探索其行銷資產（包括比賽門票和球迷數據）的代幣化，以提高球迷參與度並創建自我維持的數位經濟。 PSG 正在與體育區塊鏈提供商 Chiliz 合作，並計劃充當 Chiliz 鏈上的驗證節點。此次合作建立在 PSG 於 2019 年推出的早期採用球迷代幣的基礎上，並強調了俱樂部對體育產業創新和數位轉型的承諾。

Paris Saint-Germain Charts Course into Web3 Frontier with Tokenization Revolution

巴黎聖日耳曼透過代幣化革命進入 Web3 前沿

Paris Saint-Germain (PSG), the Parisian powerhouse that has consistently pushed the boundaries of innovation, has embarked on a groundbreaking journey into the realm of Web3, exploring the tokenization of its marketing assets. This bold initiative, unveiled at the recently concluded Paris Blockchain Week, is set to redefine the fan engagement landscape, leveraging blockchain technology to create an unparalleled and interactive experience for supporters worldwide.

巴黎聖日耳曼 (PSG) 是一支不斷突破創新界限的巴黎強隊，已踏上了進入 Web3 領域的開創性旅程，探索其行銷資產的代幣化。這項大膽的舉措在最近結束的巴黎區塊鏈週上公佈，旨在重新定義粉絲參與景觀，利用區塊鏈技術為全球支持者創造無與倫比的互動體驗。

Pioneering Tokenization in Sports Marketing

體育行銷中開創性的代幣化

At the heart of PSG's transformative strategy lies the groundbreaking tokenization of various assets, including match tickets, stadium seats, and, most notably, fan data. This innovative approach harnesses the transformative power of blockchain to enhance fan interactions and redefine the traditional sporting experience. "The technology is here, and so are the innovative partners; it's now about making strategic decisions," remarked Pär Helgosson, PSG's Web3 head, during a captivating panel discussion at the event.

巴黎聖日耳曼變革策略的核心在於各種資產的突破性代幣化，包括比賽門票、體育場座位，以及最值得注意的球迷數據。這種創新方法利用區塊鏈的變革力量來增強球迷互動並重新定義傳統運動體驗。 PSG 的 Web3 負責人 Pär Helgosson 在一次精彩的小組討論中說道：“技術已經到來，創新合作夥伴也已經到來；現在的關鍵是製定戰略決策。”

PSG's strategic partnership with Chiliz, the trailblazing sports blockchain provider, marks a pivotal step toward realizing the club's Web3 aspirations. This collaboration will see PSG assume the role of a validator node on the Chiliz Chain, reinvesting resources to bolster the supply of PSG Fan Tokens and foster a self-sustaining digital economy centered around fan engagement.

PSG 與開創性體育區塊鏈提供商 Chiliz 的策略合作夥伴關係，標誌著實現俱樂部 Web3 願景的關鍵一步。此次合作將使 PSG 承擔 Chiliz 鏈上驗證者節點的角色，重新投入資源以支持 PSG 粉絲代幣的供應，並培育以粉絲參與為中心的自我維持的數位經濟。

From Fan Tokens to NFTs: Shaping New Engagement Paradigms

從粉絲代幣到 NFT：塑造新的參與範式

PSG's foray into the digital transformation of the sports industry commenced in 2019 with the launch of its official Fan Token in partnership with Socios.com. This early adoption of Web3 technologies set a precedent, demonstrating the club's unwavering commitment to innovation. Fan Tokens, according to Helgosson, play a pivotal role in global engagement, reaching fans far beyond the physical confines of the stadium.

PSG 於 2019 年與 Socios.com 合作推出官方粉絲代幣，開始進軍運動產業的數位轉型。 Web3 技術的早期採用開創了先例，展現了俱樂部對創新的堅定承諾。赫爾戈森表示，球迷代幣在全球參與中發揮關鍵作用，其影響力遠遠超出了體育場的實際範圍。

The recent panel discussion at Paris Blockchain Week delved into the distinct roles of Fan Tokens and NFTs within the sports ecosystem. While NFTs have surged in popularity, Alexandre Dreyfus, CEO of Chiliz, argues that for ongoing fan engagement, fungible tokens like Fan Tokens are more effective. "Fan Tokens align more closely with the needs of today's world compared to the singular collectible nature of NFTs," Dreyfus explained.

最近在巴黎區塊鏈週舉行的小組討論深入探討了粉絲代幣和 NFT 在體育生態系統中的獨特作用。儘管 NFT 越來越受歡迎，但 Chiliz 執行長 Alexandre Dreyfus 認為，對於持續的粉絲參與度來說，粉絲代幣等可替代代幣更有效。 「與 NFT 的單一收藏性質相比，粉絲代幣更符合當今世界的需求，」Dreyfus 解釋道。

Blaise Matuidi: Bridging Athletes and Fans Through Web3

Blaise Matuidi：透過 Web3 連結運動員和粉絲

Blaise Matuidi, the PSG legend whose achievements extend far beyond the football field into the realm of technology investment, emphasizes the transformative impact of Web3 on the sports industry. Through his investment fund, Origins, Matuidi actively supports blockchain projects that enhance the connection between athletes and their fans. "Our collaborations with Web3 companies underscore our commitment to this vital relationship," Matuidi noted, underscoring the importance of digital engagement in modern sports.

巴黎聖日爾曼傳奇人物 Blaise Matuidi 的成就遠遠超出了足球領域，進入了技術投資領域，他強調了 Web3 對體育產業的變革性影響。馬圖伊迪透過他的投資基金 Origins 積極支持區塊鏈項目，以增強運動員與其粉絲之間的聯繫。馬圖伊迪指出：“我們與 Web3 公司的合作凸顯了我們對這一重要關係的承諾”，並強調了數位參與在現代體育中的重要性。

Embracing the Future of Sports with PSG's Web3 Strategy

巴黎聖日耳曼的 Web3 策略擁抱運動的未來

As PSG continues to explore the uncharted territories of blockchain, the club establishes itself as a beacon of innovation, setting a benchmark in the sports world for technological adoption. The potential tokenization of key assets not only promises to revolutionize fan interactions but also paves the way for a new era of digital sports consumption.

隨著巴黎聖日耳曼繼續探索區塊鏈的未知領域，該俱樂部將自己打造成創新的燈塔，為體育界的技術採用樹立了標竿。關鍵資產的潛在代幣化不僅有望徹底改變粉絲互動，也為數位運動消費的新時代鋪平道路。

With its rich history of innovation and a clear vision for the future, PSG is well-positioned to further its legacy as a pioneer in the intersection of sports and technology. As the sports industry watches with rapt attention, PSG is crafting a playbook that others are sure to follow, charting a course toward the future of fan engagement and redefining the boundaries of sports consumption in the digital age.

憑藉豐富的創新歷史和對未來的清晰願景，巴黎聖日耳曼有能力進一步鞏固其作為體育與技術交叉領域先驅的傳統。在體育產業的密切關注下，巴黎聖日耳曼正在製定一本其他人一定會效仿的劇本，為球迷參與的未來指明方向，並重新定義數位時代體育消費的界限。