耐克指控 StockX 销售假冒运动鞋并参与欺骗性广告

鞋类公司 Nike 于 2022 年 2 月 3 日在纽约南区对在线经销商 StockX 提起诉讼，指控其在授权下使用其不可替代代币（NFT）

Footwear corporation Nike filed a lawsuit against online reseller StockX in the New York Southern District on February 3, 2022, over the use of its non-fungible token (NFT) without authorization. The company alleged trademark infringement and the sale of counterfeit sneakers.

鞋类公司 Nike 于 2022 年 2 月 3 日在纽约南区对在线经销商 StockX 提起诉讼，指控其未经授权使用其不可替代代币 (NFT)。该公司涉嫌商标侵权和销售假冒运动鞋。

In its updated complaint, Nike stated that StockX's NFTs, which promised buyers a physical product, were insufficient to address the concerns raised by the footwear giant. Nike claimed that it purchased four counterfeit sneakers from the reseller between December 2021 and January 2022, out of which only one was the Jordan 1 Patent Bred.

耐克在最新的投诉中表示，StockX 的 NFT 向买家承诺提供实物产品，但不足以解决这家鞋业巨头提出的担忧。耐克声称，其在 2021 年 12 月至 2022 年 1 月期间从经销商处购买了四双假冒运动鞋，其中只有一双是 Jordan 1 Patent Bred。

Media outlets released a picture of the sneaker, which showed a SockX-verified hangtag. Nike included this detail in the filing, highlighting that the shoes came with a receipt that stated they were "100% verified and authentic." The reseller's proprietary authentication service claimed to utilize over 100 data points and boasted that its authenticators were superior to any others.

媒体发布了该运动鞋的图片，其中显示了经过 SockX 验证的吊牌。耐克在文件中包含了这一细节，并强调该鞋附带一张收据，表明它们“100%经过验证且真实”。该经销商的专有身份验证服务声称利用了 100 多个数据点，并吹嘘其身份验证器优于任何其他身份验证器。

Nike further noted the reseller's lack of a return policy, which, according to the company, made it crucial for customers to trust the authenticity of the shoes upon purchase. Nike also alleged that the reseller may have sourced its “Vault” shoes from the same marketplace as the counterfeit pairs.

耐克进一步指出，经销商缺乏退货政策，据该公司称，这使得顾客在购买鞋子时相信鞋子的真实性至关重要。耐克还声称，经销商可能从与假货相同的市场采购“Vault”鞋。

The footwear company highlighted in its updated complaint that the reseller attempted to justify its practices, but Nike maintained that these efforts were insufficient. Nike also stated that StockX had not removed or altered its use of the shoe incorporation's trademarks on its Vault NFTs.

该鞋类公司在最新的投诉中强调，经销商试图证明其做法的合理性，但耐克坚称这些努力还不够。 Nike 还表示，StockX 并未删除或改变其在 Vault NFT 上使用该鞋业公司商标的情况。

Nike reportedly requested the court to rule in their favor over StockX.

据报道，耐克请求法院做出对 StockX 有利的裁决。

In August 2024, newly unsealed court documents revealed that the shoe incorporation accused the reseller of selling counterfeit sneakers and engaging in deceptive advertising, which Nike described as both harmful and misleading.

2024 年 8 月，新近启封的法庭文件显示，鞋业公司指控经销商销售假冒运动鞋并从事欺骗性广告，耐克称这些行为既有害又具有误导性。

The filing also alleged that the reseller knowingly passed off counterfeit Nike products as genuine. It points to internal documents, which reportedly acknowledged the sale of hundreds of fake items, with the reseller attributing the issue to defects approved by the shoe company during manufacturing.

该文件还指控经销商故意将假冒耐克产品冒充正品。它指出了内部文件，据报道，这些文件承认销售了数百件假货，经销商将问题归因于鞋业公司在制造过程中认可的缺陷。

Nike is seeking a ruling in its favor on claims of willful counterfeiting and false advertising before the case goes to trial. The company contends that these practices created consumer confusion about the authenticity of its products. This confusion, according to Nike, can lead to lost sales, negative consumer feedback both directly and on social media, and damage to relationships with business partners and affiliates.

在案件进入审判之前，耐克正在寻求对故意假冒和虚假广告指控做出对其有利的裁决。该公司声称，这些做法导致消费者对其产品的真实性产生困惑。耐克表示，这种混乱可能会导致销售损失、消费者直接和社交媒体上的负面反馈，以及损害与业务合作伙伴和附属公司的关系。

On November 16, 2024, the reseller released a statement on X, writing:

2024 年 11 月 16 日，经销商在 X 上发布声明，写道：

The reseller added that StockX encountered and blocked over $80 million worth of suspected counterfeit sneakers during the period in question. It criticized the shoe incorporation for pursuing costly litigation instead of joining forces to combat fakes.

该经销商补充说，StockX 在此期间遇到并拦截了价值超过 8000 万美元的疑似假冒运动鞋。它批评鞋业公司提起昂贵的诉讼，而不是联手打击假货。