耐吉指控 StockX 銷售假運動鞋並參與欺騙性廣告

鞋類公司 Nike 於 2022 年 2 月 3 日在紐約南區對線上經銷商 StockX 提起訴訟，指控其在授權下使用其不可替代代幣（NFT）

Footwear corporation Nike filed a lawsuit against online reseller StockX in the New York Southern District on February 3, 2022, over the use of its non-fungible token (NFT) without authorization. The company alleged trademark infringement and the sale of counterfeit sneakers.

鞋類公司 Nike 於 2022 年 2 月 3 日在紐約南區對線上經銷商 StockX 提起訴訟，指控其未經授權使用其不可替代代幣 (NFT)。該公司涉嫌商標侵權和銷售假冒運動鞋。

In its updated complaint, Nike stated that StockX's NFTs, which promised buyers a physical product, were insufficient to address the concerns raised by the footwear giant. Nike claimed that it purchased four counterfeit sneakers from the reseller between December 2021 and January 2022, out of which only one was the Jordan 1 Patent Bred.

耐吉在最新的投訴中表示，StockX 的 NFT 向買家承諾提供實體產品，但不足以解決這家鞋業巨頭的擔憂。耐吉聲稱，其在 2021 年 12 月至 2022 年 1 月期間從經銷商處購買了四雙假冒運動鞋，其中只有一雙是 Jordan 1 Patent Bred。

Media outlets released a picture of the sneaker, which showed a SockX-verified hangtag. Nike included this detail in the filing, highlighting that the shoes came with a receipt that stated they were "100% verified and authentic." The reseller's proprietary authentication service claimed to utilize over 100 data points and boasted that its authenticators were superior to any others.

媒體發布了該運動鞋的圖片，其中顯示了經過 SockX 驗證的吊牌。耐吉在文件中包含了這一細節，並強調該鞋附帶一張收據，表明它們「100%經過驗證且真實」。該經銷商的專有身份驗證服務聲稱利用了 100 多個數據點，並吹噓其身份驗證器優於任何其他身份驗證器。

Nike further noted the reseller's lack of a return policy, which, according to the company, made it crucial for customers to trust the authenticity of the shoes upon purchase. Nike also alleged that the reseller may have sourced its “Vault” shoes from the same marketplace as the counterfeit pairs.

耐吉進一步指出，經銷商缺乏退貨政策，據該公司稱，這使得顧客在購買鞋子時相信鞋子的真實性至關重要。耐吉還聲稱，經銷商可能從與假貨相同的市場採購「Vault」鞋。

The footwear company highlighted in its updated complaint that the reseller attempted to justify its practices, but Nike maintained that these efforts were insufficient. Nike also stated that StockX had not removed or altered its use of the shoe incorporation's trademarks on its Vault NFTs.

該鞋類公司在最新的投訴中強調，經銷商試圖證明其做法的合理性，但耐吉堅稱這些努力還不夠。 Nike 也表示，StockX 並未刪除或改變其在 Vault NFT 上使用該鞋業公司商標的情況。

Nike reportedly requested the court to rule in their favor over StockX.

據報道，耐吉請求法院做出對 StockX 有利的裁決。

In August 2024, newly unsealed court documents revealed that the shoe incorporation accused the reseller of selling counterfeit sneakers and engaging in deceptive advertising, which Nike described as both harmful and misleading.

2024 年 8 月，新近啟封的法庭文件顯示，鞋業公司指控經銷商銷售假運動鞋並從事欺騙性廣告，耐吉稱這些行為既有害又具有誤導性。

The filing also alleged that the reseller knowingly passed off counterfeit Nike products as genuine. It points to internal documents, which reportedly acknowledged the sale of hundreds of fake items, with the reseller attributing the issue to defects approved by the shoe company during manufacturing.

該文件還指控經銷商故意將假冒耐吉產品冒充正品。它指出了內部文件，據報道，這些文件承認銷售了數百件假貨，經銷商將問題歸因於鞋業公司在製造過程中認可的缺陷。

Nike is seeking a ruling in its favor on claims of willful counterfeiting and false advertising before the case goes to trial. The company contends that these practices created consumer confusion about the authenticity of its products. This confusion, according to Nike, can lead to lost sales, negative consumer feedback both directly and on social media, and damage to relationships with business partners and affiliates.

在案件進入審判之前，耐吉正在尋求對故意假冒和虛假廣告指控做出對其有利的裁決。該公司聲稱，這些做法導致消費者對其產品的真實性感到困惑。耐吉表示，這種混亂可能會導致銷售損失、消費者直接和社群媒體上的負面回饋，以及損害與業務合作夥伴和附屬公司的關係。

On November 16, 2024, the reseller released a statement on X, writing:

2024 年 11 月 16 日，經銷商在 X 上發布聲明，寫道：

The reseller added that StockX encountered and blocked over $80 million worth of suspected counterfeit sneakers during the period in question. It criticized the shoe incorporation for pursuing costly litigation instead of joining forces to combat fakes.

該經銷商補充說，StockX 在此期間遇到並攔截了價值超過 8,000 萬美元的疑似假冒運動鞋。它批評鞋業公司提起昂貴的訴訟，而不是聯手打擊假貨。