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这些是用于证明不可替代物品或体验的所有权的数字资产。它们是粉丝参与度增长最快的形式之一
Non-fungible tokens (NFTs) have become increasingly popular in recent years, impacting various industries, including sports. These digital assets, which certify ownership of non-fungible items or experiences, have emerged as a key driver of fan engagement.
近年来,不可替代代币(NFT)变得越来越流行,影响着包括体育在内的各个行业。这些数字资产证明了不可替代的物品或体验的所有权,已成为粉丝参与度的关键驱动力。
Through NFTs, fans can now purchase and sell a wide range of sports memorabilia, including virtual trading cards, videos, and images. For example, NBA Top Shot allows millions of fans to own videos of some of the greatest players' highlights. Similarly, other leagues have also launched NFT marketplaces, enabling fans to engage in similar activities.
通过 NFT,球迷现在可以购买和销售各种体育纪念品,包括虚拟交易卡、视频和图像。例如,NBA Top Shot 允许数百万球迷拥有一些最伟大球员的精彩片段的视频。同样,其他联赛也推出了 NFT 市场,让球迷能够参与类似的活动。
The unique aspect of NFTs lies in the exclusive ownership privilege, which cannot be obtained elsewhere. This enhances fan interaction in unprecedented ways. Moreover, major sports icons such as LeBron James and Tom Brady are also selling collectible digital art as NFTs, worth millions of dollars, to their fans.
NFT 的独特之处在于独家所有权特权,这是其他地方无法获得的。这以前所未有的方式增强了粉丝互动。此外,勒布朗·詹姆斯和汤姆·布雷迪等主要体育偶像也以 NFT 的形式向粉丝出售可收藏的数字艺术,价值数百万美元。
However, these opportunities are not limited to famous male sports professionals. NFTs can also play a crucial role in promoting diversity in sports, particularly by highlighting women's sports and lesser-known athletes.
然而,这些机会并不局限于著名的男性体育专业人士。 NFT 还可以在促进体育多样性方面发挥至关重要的作用,特别是通过突出女子运动和不太知名的运动员。
Women's sports often receive minimal coverage in traditional media, and female athletes frequently find themselves in the background. NFTs, however, present an avenue to bypass conventions and reach out to wider audiences for female sporting icons.
传统媒体对女子运动的报道往往很少,而女运动员经常发现自己处于幕后。然而,NFT 为女性体育偶像提供了一条绕过传统、接触更广泛受众的途径。
In a male-dominated marketplace largely driven by men's sports, female athletes are beginning to leverage the benefits of this technology. Notably, several WNBA players have ventured into launching NFT collections, presenting an opportunity for them to capitalize on their talents and build a dedicated fan base.
在主要由男性运动驱动的男性主导市场中,女性运动员开始利用这项技术的优势。值得注意的是,一些 WNBA 球员已经冒险推出 NFT 系列,这为他们提供了充分利用自己的才能并建立忠实粉丝群的机会。
As these tokens enhance their visibility and exposure, female sports stars can also engage with fans on a more personal level. The unique and limited edition concept of NFTs serves as a milestone for these athletes, enabling them to generate additional income and maintain relevance within the industry.
随着这些代币提高了她们的知名度和曝光率,女性体育明星也可以在更个人的层面上与粉丝互动。 NFT 独特的限量版概念对于这些运动员来说是一个里程碑,使他们能够产生额外的收入并保持在行业中的相关性。
When it comes to fan visibility and engagement, men's sports naturally tend to have an upper hand, impacting parity in financial opportunities. However, the creation of NFTs is a vital step towards dismantling the recognition barriers that have hindered women's sports from achieving the same level of visibility as men's sports.
当谈到球迷的知名度和参与度时,男性体育运动自然倾向于占据上风,从而影响了经济机会的平等。然而,NFT 的创建是消除阻碍女子体育达到与男子体育相同水平知名度的认可障碍的重要一步。
This explains the growing financial integration of NFT activations in American business and sports ventures. Throughout 2021, the global NFT markets expanded rapidly, and the sporting industry quickly emerged as a major domain within these markets for selling and trading.
这解释了 NFT 激活在美国商业和体育企业中日益增长的财务整合。 2021年,全球NFT市场快速扩张,体育产业迅速成为这些市场中销售和交易的主要领域。
For instance, NBA Top Shot transacted over $700 million within a year, with individual sports tokens fetching up to hundreds of thousands of dollars. While such transactions largely involve male athletes, this is gradually changing as female athletes are starting to factor into this financial ecosystem.
例如,NBA Top Shot 一年内的交易额超过 7 亿美元,单个体育代币的售价高达数十万美元。虽然此类交易主要涉及男性运动员,但随着女性运动员开始融入这一金融生态系统,这种情况正在逐渐改变。
The NFT marketplaces for women athletes, franchises and leagues, and other sports moments can be created through NFT and sold for exclusive or "troll" experiences of the game. It is worth noting that such digital assets do have royalty features built within them.
女性运动员、特许经营权和联赛以及其他体育赛事的 NFT 市场可以通过 NFT 创建,并出售以获取游戏的独家或“巨魔”体验。值得注意的是,此类数字资产确实内置了版税功能。
Ira and Vika Visa note that every time one of their fans sells the NFT, the sportsperson earns royalty again. This provides them with earnings over a longer duration than simply relying on advertising or sponsorship contracts.
Ira 和 Vika Visa 指出,每当他们的一名粉丝出售 NFT,这位运动员就会再次获得版税。这为他们提供了比仅仅依靠广告或赞助合同更长的持续时间的收入。
With the projection of NFTs increasing, it's important that women’s sports take advantage of this trend to start making more money. Creating Sustainable Value and Heritage Through NFTs
随着 NFT 的预测不断增加,女性体育运动利用这一趋势开始赚更多钱非常重要。通过 NFT 创造可持续价值和遗产
While NFTs can certainly serve as tools for generating instant income for both athletes and fans, they also hold the potential to facilitate future returns. Amazing moments from an athlete's career can be encoded in digital format, immortalizing the athlete while fans get to own a unique slice of history.
虽然 NFT 无疑可以作为为运动员和球迷创造即时收入的工具,但它们也有可能促进未来的回报。运动员职业生涯中的精彩时刻可以以数字格式编码,使运动员永垂不朽,而球迷则可以拥有一段独特的历史。
This aspect is particularly critical in relation to women athletes. The digital space helps women in sports to build their legacies in ways that are not always possible via traditional media or merchandise sales.
这对于女运动员来说尤其重要。数字空间帮助体育界的女性以传统媒体或商品销售无法总是实现的方式建立她们的遗产。
For example, NFT projects like Sweepstakes Casinos have started using these facets of digital space, thus helping women athletes connect better with their fans through ownership of digital assets.
例如,抽奖赌场等 NFT 项目已经开始使用数字空间的这些方面,从而帮助女运动员通过数字资产的所有权与粉丝更好地联系。
And thanks to fans of women’s sports, it is now possible to purchase game-winning moments, collect memorable items, or buy some limited edition artwork created by the athletes themselves. This change of tendencies regarding materials has a muted effect on the patient fans of the game and women’s visible and pertinent athletes.
感谢女子运动爱好者,现在可以购买获胜时刻、收集难忘的物品或购买一些由运动员自己创作的限量版艺术品。这种材料倾向的变化对耐心的比赛爱好者和女性可见且相关的运动员产生了轻微的影响。
People are familiar with NFTs in the context of trading cards and video highlights; however, the reach of this technology extends much further. For example, some sports teams have begun to offer NFT ticketing systems where supporters can buy tokens for games rather than traditional tickets. This could be a major breakthrough for minority sports, providing them with a consistent, more accurate means of recording fans and granting benefits.
人们在交易卡和视频集锦中熟悉 NFT;然而,这项技术的影响范围更广。例如,一些运动队已经开始提供 NFT 票务系统,支持者可以购买比赛代币,而不是传统门票。对于少数族裔体育运动来说,这可能是一个重大突破,为他们提供了一致、更准确的记录粉丝和发放福利的方式。
Besides the tradeable items and ticketing fandom items, fan voting, loyalty programs, and even charity auctions can use NFTs as a medium, thereby enhancing fan engagement across the different spheres of sports. There are other routes for activation of this form of NFT for women athletes and sports teams, which they should maximize to stay relevant and appealing to their Fans in a world where everything is shifting towards a digital space.
除了可交易物品和票务粉丝物品之外,粉丝投票、忠诚度计划甚至慈善拍卖都可以使用 NFT 作为媒介,从而提高不同体育领域的粉丝参与度。对于女性运动员和运动队来说,还有其他途径可以激活这种形式的 NFT,她们应该最大限度地利用这些途径,在一切都向数字空间转变的世界中保持相关性并吸引粉丝。
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