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這些是用於證明不可替代物品或體驗的所有權的數位資產。它們是粉絲參與度成長最快的形式之一
Non-fungible tokens (NFTs) have become increasingly popular in recent years, impacting various industries, including sports. These digital assets, which certify ownership of non-fungible items or experiences, have emerged as a key driver of fan engagement.
近年來,不可取代代幣(NFT)變得越來越流行,影響著包括體育在內的各個行業。這些數位資產證明了不可取代的物品或體驗的所有權,已成為粉絲參與的關鍵驅動力。
Through NFTs, fans can now purchase and sell a wide range of sports memorabilia, including virtual trading cards, videos, and images. For example, NBA Top Shot allows millions of fans to own videos of some of the greatest players' highlights. Similarly, other leagues have also launched NFT marketplaces, enabling fans to engage in similar activities.
透過 NFT,球迷現在可以購買和銷售各種體育紀念品,包括虛擬交易卡、影片和圖像。例如,NBA Top Shot 允許數百萬球迷擁有一些最偉大球員的精彩片段的影片。同樣,其他聯賽也推出了 NFT 市場,讓球迷能夠參與類似的活動。
The unique aspect of NFTs lies in the exclusive ownership privilege, which cannot be obtained elsewhere. This enhances fan interaction in unprecedented ways. Moreover, major sports icons such as LeBron James and Tom Brady are also selling collectible digital art as NFTs, worth millions of dollars, to their fans.
NFT 的獨特之處在於獨家所有權特權,這是其他地方無法獲得的。這以前所未有的方式增強了粉絲互動。此外,勒布朗·詹姆斯和湯姆·布雷迪等主要體育偶像也以 NFT 的形式向粉絲出售可收藏的數位藝術,價值數百萬美元。
However, these opportunities are not limited to famous male sports professionals. NFTs can also play a crucial role in promoting diversity in sports, particularly by highlighting women's sports and lesser-known athletes.
然而,這些機會並不局限於著名的男性體育專業人士。 NFT 還可以在促進體育多樣性方面發揮至關重要的作用,特別是透過突出女子運動和不太知名的運動員。
Women's sports often receive minimal coverage in traditional media, and female athletes frequently find themselves in the background. NFTs, however, present an avenue to bypass conventions and reach out to wider audiences for female sporting icons.
傳統媒體對女子運動的報導往往很少,而女運動員經常發現自己處於幕後。然而,NFT 為女性運動偶像提供了一條繞過傳統、接觸更廣泛受眾的途徑。
In a male-dominated marketplace largely driven by men's sports, female athletes are beginning to leverage the benefits of this technology. Notably, several WNBA players have ventured into launching NFT collections, presenting an opportunity for them to capitalize on their talents and build a dedicated fan base.
在主要由男性運動驅動的男性主導市場中,女性運動員開始利用這項技術的優勢。值得注意的是,一些 WNBA 球員已經冒險推出 NFT 系列,為他們提供了一個充分利用自己的才能並建立忠實粉絲群的機會。
As these tokens enhance their visibility and exposure, female sports stars can also engage with fans on a more personal level. The unique and limited edition concept of NFTs serves as a milestone for these athletes, enabling them to generate additional income and maintain relevance within the industry.
隨著這些代幣提高了她們的知名度和曝光率,女性運動明星也可以在更個人的層面上與粉絲互動。 NFT 獨特的限量版概念對於這些運動員來說是一個里程碑,使他們能夠產生額外的收入並保持在行業內的相關性。
When it comes to fan visibility and engagement, men's sports naturally tend to have an upper hand, impacting parity in financial opportunities. However, the creation of NFTs is a vital step towards dismantling the recognition barriers that have hindered women's sports from achieving the same level of visibility as men's sports.
當談到球迷的知名度和參與度時,男性運動自然傾向於佔上風,從而影響了經濟機會的平等。然而,NFT 的創建是消除阻礙女子體育達到與男子體育相同程度知名度的認可障礙的重要一步。
This explains the growing financial integration of NFT activations in American business and sports ventures. Throughout 2021, the global NFT markets expanded rapidly, and the sporting industry quickly emerged as a major domain within these markets for selling and trading.
這解釋了 NFT 活化在美國商業和體育企業中日益增長的財務整合。 2021年,全球NFT市場快速擴張,運動產業迅速成為這些市場中銷售和交易的主要領域。
For instance, NBA Top Shot transacted over $700 million within a year, with individual sports tokens fetching up to hundreds of thousands of dollars. While such transactions largely involve male athletes, this is gradually changing as female athletes are starting to factor into this financial ecosystem.
例如,NBA Top Shot 一年內的交易額超過 7 億美元,單一運動代幣的售價高達數十萬美元。雖然此類交易主要涉及男性運動員,但隨著女性運動員開始融入這個金融生態系統,這種情況正在逐漸改變。
The NFT marketplaces for women athletes, franchises and leagues, and other sports moments can be created through NFT and sold for exclusive or "troll" experiences of the game. It is worth noting that such digital assets do have royalty features built within them.
女性運動員、特許經營權和聯賽以及其他體育賽事的 NFT 市場可以透過 NFT 創建,並出售以獲取遊戲的獨家或「巨魔」體驗。值得注意的是,這類數位資產確實內建了版稅功能。
Ira and Vika Visa note that every time one of their fans sells the NFT, the sportsperson earns royalty again. This provides them with earnings over a longer duration than simply relying on advertising or sponsorship contracts.
Ira 和 Vika Visa 指出,每當他們的粉絲出售 NFT,這位運動員就會再次獲得版稅。這為他們提供了比僅僅依靠廣告或贊助合約更長的持續時間的收入。
With the projection of NFTs increasing, it's important that women’s sports take advantage of this trend to start making more money. Creating Sustainable Value and Heritage Through NFTs
隨著 NFT 的預測不斷增加,女性運動利用這一趨勢開始賺更多錢非常重要。透過 NFT 創造永續價值和遺產
While NFTs can certainly serve as tools for generating instant income for both athletes and fans, they also hold the potential to facilitate future returns. Amazing moments from an athlete's career can be encoded in digital format, immortalizing the athlete while fans get to own a unique slice of history.
雖然 NFT 無疑可以作為為運動員和球迷創造即時收入的工具,但它們也有可能促進未來的回報。運動員職業生涯中的精彩時刻可以以數位格式編碼,使運動員永垂不朽,而球迷則可以擁有獨特的歷史。
This aspect is particularly critical in relation to women athletes. The digital space helps women in sports to build their legacies in ways that are not always possible via traditional media or merchandise sales.
這對於女運動員來說尤其重要。數位空間幫助體育界的女性以傳統媒體或商品銷售無法總是實現的方式建立她們的遺產。
For example, NFT projects like Sweepstakes Casinos have started using these facets of digital space, thus helping women athletes connect better with their fans through ownership of digital assets.
例如,抽獎賭場等 NFT 項目已經開始使用數位空間的這些方面,從而幫助女運動員透過數位資產的所有權與粉絲更好地聯繫。
And thanks to fans of women’s sports, it is now possible to purchase game-winning moments, collect memorable items, or buy some limited edition artwork created by the athletes themselves. This change of tendencies regarding materials has a muted effect on the patient fans of the game and women’s visible and pertinent athletes.
感謝女子運動愛好者,現在可以購買獲勝時刻、收集難忘的物品或購買一些由運動員自己創作的限量版藝術品。這種材料傾向的變化對耐心的比賽愛好者和女性可見且相關的運動員產生了輕微的影響。
People are familiar with NFTs in the context of trading cards and video highlights; however, the reach of this technology extends much further. For example, some sports teams have begun to offer NFT ticketing systems where supporters can buy tokens for games rather than traditional tickets. This could be a major breakthrough for minority sports, providing them with a consistent, more accurate means of recording fans and granting benefits.
人們在交易卡和影片集錦中熟悉 NFT;然而,這項技術的影響範圍更廣。例如,一些運動隊已經開始提供 NFT 票務系統,支持者可以購買比賽代幣,而不是傳統門票。對於少數族裔體育運動來說,這可能是一個重大突破,為他們提供了一致、更準確的記錄粉絲和發放福利的方式。
Besides the tradeable items and ticketing fandom items, fan voting, loyalty programs, and even charity auctions can use NFTs as a medium, thereby enhancing fan engagement across the different spheres of sports. There are other routes for activation of this form of NFT for women athletes and sports teams, which they should maximize to stay relevant and appealing to their Fans in a world where everything is shifting towards a digital space.
除了可交易物品和票務粉絲物品之外,粉絲投票、忠誠度計劃甚至慈善拍賣都可以使用 NFT 作為媒介,從而提高不同體育領域的粉絲參與。對於女性運動員和運動團隊來說,還有其他途徑可以激活這種形式的 NFT,她們應該最大限度地利用這些途徑,在一切都轉向數位空間的世界中保持相關性並吸引粉絲。
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