Nexo 重塑为顶级数字资产财富管理平台

Nexo 宣布将其品牌重塑为数字资产的首要财富管理平台，这是数字资产领域的一项重大举措。

Digital asset platform Nexo has announced a major shift in its branding, aiming to better cater to the needs of modern investors and position itself as a premier wealth management solution.

数字资产平台 Nexo 宣布对其品牌进行重大转变，旨在更好地满足现代投资者的需求，并将自己定位为首要的财富管理解决方案。

This move is significant as Nexo initially operated as a crypto lending service. However, the platform has since expanded its offerings to include a wider range of digital asset management services.

此举意义重大，因为 Nexo 最初是作为加密货币借贷服务运营的。然而，该平台后来扩大了其产品范围，包括更广泛的数字资产管理服务。

Now, Nexo is aiming to fully embrace this transformation and become the go-to platform for investors seeking to build and preserve wealth in the rapidly evolving crypto market.

现在，Nexo 的目标是全面拥抱这一​​转型，并成为寻求在快速发展的加密货币市场中建立和保存财富的投资者的首选平台。

To better align with the growing expectations of crypto investors who recognize the potential of digital assets for long-term value creation, Nexo has unveiled a new logo, an updated website, and an enhanced user interface.

为了更好地满足加密货币投资者日益增长的期望，他们认识到数字资产创造长期价值的潜力，Nexo 推出了新徽标、更新的网站和增强的用户界面。

This decision for a rebrand was made after extensive research that involved feedback from over 5,000 users across 23 countries, revealing a rising demand for more sophisticated digital asset solutions.

这一品牌重塑决定是经过广泛研究后做出的，其中涉及 23 个国家/地区 5,000 多名用户的反馈，表明对更复杂的数字资产解决方案的需求不断增长。

According to the platform’s Co-founder, Kosta Kantchev, the new “Wealth Forward” philosophy is a strategic leap towards providing smarter and more flexible wealth management tools.

该平台联合创始人 Kosta Kantchev 表示，新的“Wealth Forward”理念是向提供更智能、更灵活的财富管理工具的战略飞跃。

As Wallstreet shows increasing interest in the crypto sphere, investor interest is surging. Recent surveys indicate that 65% of institutional investors are ready to engage with digital assets, while 72% of retail investors view them as critical for wealth accumulation.

随着华尔街对加密货币领域表现出越来越浓厚的兴趣，投资者的兴趣也在飙升。最近的调查显示，65% 的机构投资者已准备好参与数字资产，而 72% 的散户投资者则认为数字资产对于财富积累至关重要。

Additionally, U.S. spot Bitcoin ETFs recently reached a major milestone of 1 million BTC. Throughout the years crypto has been more or less dominated by retailers, but since the approval of spot ETFs in January

此外，美国现货比特币 ETF 最近达到了 100 万比特币的重要里程碑。多年来，加密货币或多或少一直由零售商主导，但自从 1 月份现货 ETF 获得批准以来