Nexo 重塑為頂級數位資產財富管理平台

Nexo 宣布將其品牌重塑為數位資產的首要財富管理平台，這是數位資產領域的重大舉措。

Digital asset platform Nexo has announced a major shift in its branding, aiming to better cater to the needs of modern investors and position itself as a premier wealth management solution.

數位資產平台 Nexo 宣布對其品牌進行重大轉變，旨在更好地滿足現代投資者的需求，並將自己定位為首要的財富管理解決方案。

This move is significant as Nexo initially operated as a crypto lending service. However, the platform has since expanded its offerings to include a wider range of digital asset management services.

此舉意義重大，因為 Nexo 最初是作為加密貨幣借貸服務運作的。然而，該平台後來擴大了其產品範圍，包括更廣泛的數位資產管理服務。

Now, Nexo is aiming to fully embrace this transformation and become the go-to platform for investors seeking to build and preserve wealth in the rapidly evolving crypto market.

現在，Nexo 的目標是全面擁抱這一轉型，並成為尋求在快速發展的加密貨幣市場中建立和保存財富的投資者的首選平台。

To better align with the growing expectations of crypto investors who recognize the potential of digital assets for long-term value creation, Nexo has unveiled a new logo, an updated website, and an enhanced user interface.

為了更好地滿足加密貨幣投資者日益增長的期望，他們認識到數位資產創造長期價值的潛力，Nexo 推出了新徽標、更新的網站和增強的使用者介面。

This decision for a rebrand was made after extensive research that involved feedback from over 5,000 users across 23 countries, revealing a rising demand for more sophisticated digital asset solutions.

這個品牌重塑決定是經過廣泛研究後做出的，其中涉及 23 個國家/地區 5,000 多名用戶的回饋，顯示對更複雜的數位資產解決方案的需求不斷增長。

According to the platform’s Co-founder, Kosta Kantchev, the new “Wealth Forward” philosophy is a strategic leap towards providing smarter and more flexible wealth management tools.

該平台聯合創始人 Kosta Kantchev 表示，新的「Wealth Forward」理念是向提供更聰明、更靈活的財富管理工具的策略飛躍。

As Wallstreet shows increasing interest in the crypto sphere, investor interest is surging. Recent surveys indicate that 65% of institutional investors are ready to engage with digital assets, while 72% of retail investors view them as critical for wealth accumulation.

隨著華爾街對加密貨幣領域表現出越來越濃厚的興趣，投資者的興趣也飆升。最近的調查顯示，65% 的機構投資者已準備好參與數位資產，而 72% 的散戶投資者則認為數位資產對於財富累積至關重要。

Additionally, U.S. spot Bitcoin ETFs recently reached a major milestone of 1 million BTC. Throughout the years crypto has been more or less dominated by retailers, but since the approval of spot ETFs in January

此外，美國現貨比特幣 ETF 最近達到了 100 萬個比特幣的重要里程碑。多年來，加密貨幣或多或少一直由零售商主導，但自從 1 月現貨 ETF 獲得批准以來