Beyond Inc.通过使IP的IP来货币

昨天晚上，马库斯·莱蒙斯（Marcus Lemonis）在X空间的实时聊天中谈到了这些话题。会议 - “ TZERO，ORVORTOCK，BUYUBUYBABY…” - 紧随昨天早上关于使其积木和Buybuy Baby IP的公告。

output: Among the topics addressed by Beyond Inc. (NYSE:BNDR) executive chairman and principle executive officer Marcus Lemonis in a live chat on X Spaces yesterday evening were the company’s plans for monetizing some of its intellectual property and an update on the integration of Bed Bath & Beyond.

输出：昨天晚上在X空间的实时聊天中，Beyond Inc.（NYSE：BNDR）执行董事长兼原理执行官Marcus Lemonis提出的主题包括该公司的一些知识产权以及有关Bed Bath＆Beyond整合的最新信息。

The session — “Tzero, Overstock, buybuyBABY…” — followed yesterday morning’s announcements about tokenizing its Overstock and buybuy Baby IP. The audio-only presentation ran for roughly 20 minutes, ending after Lemonis’ line cut out.

会议 - “ tzero，积木，buyubuybaby……” - 昨天早上关于将其储备和Buybuy婴儿IP的公告宣布。唯一的演示文稿进行了大约20分钟的时间，在柠檬水线切开后结束。

The Overstock business is at the early stages of rebuilding but is doing well, said Lemonis, whose company is also known for the e-comm platform.

Lemonis说，托管业务正处于重建的早期阶段，但表现良好。

“We’ve disclosed publicly that it’s already at a $100 million-plus run rate — out of nowhere — and we have very, very high expectations for how that revenue will grow over the next several quarters and the next several years ”

“我们已经公开透露，它已经以1亿美元的价格运行率（无处可去），并且我们对在接下来的几季度和未来几年中的收入将如何增长非常高度期望”

The assortment is expanding, the platform is performing better, and the search function is being improved. “We’re adding new products and services to it every single day,” he added, noting new offerings in luxury jewelry and luxury handbags.

分类正在扩展，平台的性能更好，并且正在改善搜索功能。他补充说：“我们每天都会为此添加新产品和服务。”

The process of vendor rationalization and sku contraction has been completed at Overstock, “and it’s at the point to press the gas.”

供应商合理化和SKU收缩的过程已经在Overstock完成，“这是按压气体的时候。”

The Bed Bath & Beyond banner, said Lemonis, “is not quite there.” The retail platform is 50% of the way through with vendor consolidation and is focused on creating an assortment that delivers the margin rate Beyond is looking for.

Lemonis说：“床浴和横幅之外的横幅还不完全。”零售平台通过供应商的合并为50％，并专注于创建一个提供超出保证金速率的各种产品。

At bottom, Beyond Inc. is tokenizing the IP of Overstock and buybuy Baby to build communities who will share in the revenues of the brand tokens they own — and hopefully become social cheerleaders for the brands as well as loyal customers.

在底部，Beyond Inc.正在将OverStock和Buybuy Baby的IP纳入建立社区，这些社区将分享自己拥有的品牌的收入，并希望成为品牌和忠实客户的社会啦啦队。

The Overstock token, which is scheduled for issue on April 24, will be “the first token of a real-world asset singularly tied to intellectual property,” Lemonis explained. The buybuy Baby token is scheduled for issue on May 8.

Lemonis解释说，原定于4月24日发行的托管令牌将是“与知识产权息息相关的现实世界中的第一个标志”。 Buybuy婴儿代币定于5月8日发行。

The amount of value the token holders will receive should be directly correlated to the revenue that specific IP generates. In addition to direct e-comm sales revenues, token holders would share in revenues generated at Overstock and buybuy Baby stores — if such stores become a reality, he said. Token owners would also reap gains from other net revenues associated with the IP such as licensing deals.

令牌持有人将收到的价值数量应与特定IP生成的收入直接相关。他说，除了直接的E-Comm销售收入外，代币持有人还将分享在Overstock和Buybuy Baby Stores产生的收入 - 如果这些商店成为现实。令牌所有者还将从与IP相关的其他净收入（例如许可协议）中获利。

Beyond Inc. anticipates retail perks for token holders, such as a first look at upcoming promotions and early access to sales events — benefits often included in standard retail loyalty programs.

Beyond Inc.预计代币持有人的零售优惠，例如首次查看即将到来的促销活动和早期进入销售活动 - 通常包含在标准零售忠诚度计划中的好处。

“We’re not allowed to disclose the particulars, but we think they will be significant enough on top of the [token value],” he said.

他说：“我们不允许披露这些细节，但我们认为它们在[代币价值]之外将足够重要。”

The company is considering tokenizing the IP for its Canadian Bed Bath & Beyond business, but only in Canada. It is also weighing whether to offer those tokens to some of the site’s vendors who operate in Canada.

该公司正在考虑将其加拿大Bed Bath＆Beyond Business的IP设置化，但仅在加拿大。它还权衡是否将这些令牌提供给在加拿大运营的一些网站供应商。

Down the line, Beyond Inc. may tokenize its non-retail businesses, including tZero, the digital currency trading platform, and GrainChain, a blockchain tracking platform serving the global agricultural sector.

在线之后，超越公司可能会将其非零售业务（包括Tzero，数字货币交易平台）和为全球农业部门服务的区块链跟踪平台GrainChain提供。

“We’re going to try things across the globe and across our brands – never ever comprising the core value to our shareholders,” said Lemonis.

Lemonis说：“我们将在全球范围内和我们的品牌上尝试一些东西 - 永远不要为我们的股东构成核心价值。”