Beyond Inc.通過使IP的IP來貨幣

昨天晚上，馬庫斯·萊蒙斯（Marcus Lemonis）在X空間的實時聊天中談到了這些話題。會議 - “ TZERO，ORVORTOCK，BUYUBUYBABY…” - 緊隨昨天早上關於將其儲備和Buybuy Baby IP的公告。

output: Among the topics addressed by Beyond Inc. (NYSE:BNDR) executive chairman and principle executive officer Marcus Lemonis in a live chat on X Spaces yesterday evening were the company’s plans for monetizing some of its intellectual property and an update on the integration of Bed Bath & Beyond.

輸出：昨天晚上在X空間的實時聊天中，Beyond Inc.（NYSE：BNDR）執行董事長兼原理執行官Marcus Lemonis提出的主題包括該公司的一些知識產權以及有關Bed Bath＆Beyond整合的最新信息。

The session — “Tzero, Overstock, buybuyBABY…” — followed yesterday morning’s announcements about tokenizing its Overstock and buybuy Baby IP. The audio-only presentation ran for roughly 20 minutes, ending after Lemonis’ line cut out.

會議 - “ tzero，積木，buyubuybaby……” - 昨天早上關於將其儲備和Buybuy嬰兒IP的公告宣布。唯一的演示文稿進行了大約20分鐘的時間，在檸檬水線切開後結束。

The Overstock business is at the early stages of rebuilding but is doing well, said Lemonis, whose company is also known for the e-comm platform.

Lemonis說，託管業務正處於重建的早期階段，但表現良好。

“We’ve disclosed publicly that it’s already at a $100 million-plus run rate — out of nowhere — and we have very, very high expectations for how that revenue will grow over the next several quarters and the next several years ”

“我們已經公開透露，它已經以1億美元的價格運行率（無處可去），並且我們對在接下來的幾季度和未來幾年中的收入將如何增長非常高度期望”

The assortment is expanding, the platform is performing better, and the search function is being improved. “We’re adding new products and services to it every single day,” he added, noting new offerings in luxury jewelry and luxury handbags.

分類正在擴展，平台的性能更好，並且正在改善搜索功能。他補充說：“我們每天都會為此添加新產品和服務。”

The process of vendor rationalization and sku contraction has been completed at Overstock, “and it’s at the point to press the gas.”

供應商合理化和SKU收縮的過程已經在Overstock完成，“這是按壓氣體的時候。”

The Bed Bath & Beyond banner, said Lemonis, “is not quite there.” The retail platform is 50% of the way through with vendor consolidation and is focused on creating an assortment that delivers the margin rate Beyond is looking for.

Lemonis說：“床浴和橫幅之外的橫幅還不完全。”零售平台通過供應商的合併為50％，並專注於創建一個提供超出保證金速率的各種產品。

At bottom, Beyond Inc. is tokenizing the IP of Overstock and buybuy Baby to build communities who will share in the revenues of the brand tokens they own — and hopefully become social cheerleaders for the brands as well as loyal customers.

在底部，Beyond Inc.正在將OverStock和Buybuy Baby的IP納入建立社區，這些社區將分享自己擁有的品牌的收入，並希望成為品牌和忠實客戶的社會啦啦隊。

The Overstock token, which is scheduled for issue on April 24, will be “the first token of a real-world asset singularly tied to intellectual property,” Lemonis explained. The buybuy Baby token is scheduled for issue on May 8.

Lemonis解釋說，原定於4月24日發行的託管令牌將是“與知識產權息息相關的現實世界中的第一個標誌”。 Buybuy嬰兒代幣定於5月8日發行。

The amount of value the token holders will receive should be directly correlated to the revenue that specific IP generates. In addition to direct e-comm sales revenues, token holders would share in revenues generated at Overstock and buybuy Baby stores — if such stores become a reality, he said. Token owners would also reap gains from other net revenues associated with the IP such as licensing deals.

令牌持有人將收到的價值數量應與特定IP生成的收入直接相關。他說，除了直接的E-Comm銷售收入外，代幣持有人還將分享在Overstock和Buybuy Baby Stores產生的收入 - 如果這些商店成為現實。令牌所有者還將從與IP相關的其他淨收入（例如許可協議）中獲利。

Beyond Inc. anticipates retail perks for token holders, such as a first look at upcoming promotions and early access to sales events — benefits often included in standard retail loyalty programs.

Beyond Inc.預計代幣持有人的零售優惠，例如首次查看即將到來的促銷活動和早期進入銷售活動 - 通常包含在標準零售忠誠度計劃中的好處。

“We’re not allowed to disclose the particulars, but we think they will be significant enough on top of the [token value],” he said.

他說：“我們不允許披露這些細節，但我們認為它們在[代幣價值]之外將足夠重要。”

The company is considering tokenizing the IP for its Canadian Bed Bath & Beyond business, but only in Canada. It is also weighing whether to offer those tokens to some of the site’s vendors who operate in Canada.

該公司正在考慮將其加拿大Bed Bath＆Beyond Business的IP設置化，但僅在加拿大。它還權衡是否將這些令牌提供給在加拿大運營的一些網站供應商。

Down the line, Beyond Inc. may tokenize its non-retail businesses, including tZero, the digital currency trading platform, and GrainChain, a blockchain tracking platform serving the global agricultural sector.

在線之後，超越公司可能會將其非零售業務（包括Tzero，數字貨幣交易平台）和為全球農業部門服務的區塊鏈跟踪平台GrainChain提供。

“We’re going to try things across the globe and across our brands – never ever comprising the core value to our shareholders,” said Lemonis.

Lemonis說：“我們將在全球範圍內和我們的品牌上嘗試一些東西 - 永遠不要為我們的股東構成核心價值。”