Beyond Inc. Is Monetizing the Intellectual Property of Overstock and buybuy Baby by Tokenizing Their IP

Marcus Lemonis addressed those topics yesterday evening in a live chat on X Spaces. The session – “Tzero, Overstock, buybuyBABY…” – followed yesterday morning’s announcements about tokenizing its Overstock and buybuy Baby IP.

output: Among the topics addressed by Beyond Inc. (NYSE:BNDR) executive chairman and principle executive officer Marcus Lemonis in a live chat on X Spaces yesterday evening were the company’s plans for monetizing some of its intellectual property and an update on the integration of Bed Bath & Beyond.

The session — “Tzero, Overstock, buybuyBABY…” — followed yesterday morning’s announcements about tokenizing its Overstock and buybuy Baby IP. The audio-only presentation ran for roughly 20 minutes, ending after Lemonis’ line cut out.

The Overstock business is at the early stages of rebuilding but is doing well, said Lemonis, whose company is also known for the e-comm platform.

“We’ve disclosed publicly that it’s already at a $100 million-plus run rate — out of nowhere — and we have very, very high expectations for how that revenue will grow over the next several quarters and the next several years ”

The assortment is expanding, the platform is performing better, and the search function is being improved. “We’re adding new products and services to it every single day,” he added, noting new offerings in luxury jewelry and luxury handbags.

The process of vendor rationalization and sku contraction has been completed at Overstock, “and it’s at the point to press the gas.”

The Bed Bath & Beyond banner, said Lemonis, “is not quite there.” The retail platform is 50% of the way through with vendor consolidation and is focused on creating an assortment that delivers the margin rate Beyond is looking for.

At bottom, Beyond Inc. is tokenizing the IP of Overstock and buybuy Baby to build communities who will share in the revenues of the brand tokens they own — and hopefully become social cheerleaders for the brands as well as loyal customers.

The Overstock token, which is scheduled for issue on April 24, will be “the first token of a real-world asset singularly tied to intellectual property,” Lemonis explained. The buybuy Baby token is scheduled for issue on May 8.

The amount of value the token holders will receive should be directly correlated to the revenue that specific IP generates. In addition to direct e-comm sales revenues, token holders would share in revenues generated at Overstock and buybuy Baby stores — if such stores become a reality, he said. Token owners would also reap gains from other net revenues associated with the IP such as licensing deals.

Beyond Inc. anticipates retail perks for token holders, such as a first look at upcoming promotions and early access to sales events — benefits often included in standard retail loyalty programs.

“We’re not allowed to disclose the particulars, but we think they will be significant enough on top of the [token value],” he said.

The company is considering tokenizing the IP for its Canadian Bed Bath & Beyond business, but only in Canada. It is also weighing whether to offer those tokens to some of the site’s vendors who operate in Canada.

Down the line, Beyond Inc. may tokenize its non-retail businesses, including tZero, the digital currency trading platform, and GrainChain, a blockchain tracking platform serving the global agricultural sector.

“We’re going to try things across the globe and across our brands – never ever comprising the core value to our shareholders,” said Lemonis.