Memecoin 热潮推动新的链上交易者，让 Coinbase 应用程序落后

学习曲线更陡的加密钱包 Phantom 在苹果应用商店排名中领先于交易所巨头 Coinbase。

Coinbase (NASDAQ:COIN) has long been a barometer for how much retail traders are participating in a bull market, given its status as the most popular crypto exchange in the U.S. But as the latest bull run picks up steam, thanks in no small part to memecoin mania, Phantom, a harder-to-use crypto wallet, has leapfrogged Coinbase in the Apple App Store rankings.

鉴于其作为美国最受欢迎的加密货币交易所的地位，Coinbase（纳斯达克股票代码：COIN）长期以来一直是散户交易者参与牛市的晴雨表，但随着最新牛市的升温，这在很大程度上要归功于它随着 memecoin 的热潮，Phantom 是一款更难使用的加密钱包，在苹果应用商店的排名中已经超越了 Coinbase。

At press time, Phantom was in seventh place among free applications – between Temu and Google – on Apple's U.S. App Store, while Coinbase was at 27th place.

截至发稿时，Phantom 在苹果美国应用商店的免费应用程序中排名第七（位于 Temu 和 Google 之间），而 Coinbase 排名第 27 位。

The flip is challenging expectations of what mainstream traders can tolerate during their first days in crypto. While the bitcoin community in particular has always emphasized “being your own bank,” other parts of the cryptoverse, like Coinbase, have bet on a more accessible experience.

这种转变挑战了主流交易者在进入加密货币领域的第一天所能忍受的期望。虽然比特币社区一直强调“成为你自己的银行”，但加密世界的其他部分，比如 Coinbase，都押注于更容易获得的体验。

But memecoin traders are being forced to go on-chain with something like Phantom to get the tokens, which Coinbase and other established exchanges don’t list.

但 memecoin 交易者被迫使用 Phantom 之类的东西上链来获取代币，而 Coinbase 和其他成熟的交易所并未列出这些代币。

“Traditional centralized exchanges can't keep up with all of the new on-chain paradigms fast enough,” said Phantom CEO Brandon Millman in an email.

“传统的中心化交易所无法足够快地跟上所有新的链上模式，”Phantom 首席执行官布兰登·米尔曼（Brandon Millman）在一封电子邮件中表示。

In the past week, one memecoin in particular caught plenty of attention on TikTok and even more bids on-chain: Chill Guy. Bolstered by a coordinated social media marketing campaign, CHILLGUY – whose mascot is a chill-looking dog – soared in days from a market cap of basically nothing to as high as $500 million.

在过去的一周里，一种模因币在 TikTok 上特别引起了广泛关注，甚至在链上引起了更多的竞价：Chill Guy。在协调一致的社交媒体营销活动的推动下，CHILLGUY（其吉祥物是一只看起来很冷酷的狗）的市值在几天内从基本为零飙升至高达 5 亿美元。

Buying CHILLGUY and other fresh memecoins requires a bit more effort than, say, buying bitcoin (BTC) on Coinbase. Traders must navigate decentralized exchanges and learn to futz with finicky order settings just to get the prices they want. It's a clunky setup with a high learning curve compared to the exchanges.

购买 CHILLGUY 和其他新鲜的 memecoin 比在 Coinbase 上购买比特币 (BTC) 需要更多的努力。交易者必须浏览去中心化交易所，并学会如何处理挑剔的订单设置，才能获得他们想要的价格。与交易所相比，这是一个笨重的设置，具有很高的学习曲线。

Whether TikTok is primarily responsible for driving newcomers on-chain is an open question. The video app's exceptionally niche crypto scene doesn't have any truly standout videos racking up millions of views, as those de rigueur dance routines often do. More common are the oodles of low-viewership crypto bros crowing about their gazillionaire designs. A handful also teach their followers how to download Phantom.

TikTok 是否主要负责推动链上新人，还是一个悬而未决的问题。该视频应用程序异常利基的加密货币场景没有任何真正出色的视频获得数百万次的观看次数，就像那些正式的舞蹈动作经常做的那样。更常见的是大量低收视率的加密货币兄弟吹嘘他们的亿万富翁设计。少数人还教他们的追随者如何下载 Phantom。

Coinbase is onboarding memecoins, to be sure. In the past week, it greenlit FLOKI and PEPE, as well as WIF for German traders. Those tokens have been around for a relatively long time and accrued market caps in the billions of dollars, making them more stable (relatively speaking) than, say, DIDDYOIL, a memecoin only accessible to traders who operate on-chain.

可以肯定的是，Coinbase 正在引入模因币。过去一周，它为德国交易者批准了 FLOKI 和 PEPE 以及 WIF。这些代币已经存在了相对较长的时间，积累了数十亿美元的市值，这使得它们（相对而言）比 DIDDYOIL 等更加稳定，DIDDYOIL 是一种只有链上操作的交易者才能使用的模因币。

“Our mission is to increase economic freedom in the world, and we know we can't do it alone,” a spokesperson for Coinbase told CoinDesk. “We believe a rising tide raises all boats, and we are thrilled to see more people engaging on-chain and with crypto over the last few weeks.”

Coinbase 发言人告诉 CoinDesk：“我们的使命是增加世界经济自由，我们知道我们无法单独做到这一点。” “我们相信水涨船高，我们很高兴看到过去几周有更多的人参与链上和加密货币领域。”

While the Coinbase exchange itself is only tiptoeing into the memecoin space, the company at large is attempting to foster – and capture – such activity with its layer-2 network, Base. Base's memecoin scene isn't at the level of Solana (SOL), but it still sees millions of dollars worth of volume each day.

虽然 Coinbase 交易所本身只是小心翼翼地进入 memecoin 领域，但该公司正在尝试通过其第 2 层网络 Base 来促进并捕获此类活动。 Base 的 memecoin 场景虽然达不到 Solana (SOL) 的水平，但每天的交易量仍然达到数百万美元。

“We're focused on making on-chain faster (transactions anywhere across the globe in seconds), cheaper (with typical Base fees of less than 1 cent) and easier to use, so on-chain technology is accessible to anyone, anywhere in the world,” the spokesperson said.

“我们专注于使链上技术更快（全球任何地方的交易只需几秒钟）、更便宜（典型的基本费用低于 1 美分）并且更易于使用，因此任何人、任何地方都可以使用链上技术。世界，”发言人说。

“We're looking forward to bringing a billion people on-chain.”

“我们期待着让 10 亿人加入链上。”

Coinbase is a CoinDesk sponsor and client.

Coinbase 是 CoinDesk 的赞助商和客户。

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