Memecoin 熱潮推動新的鏈上交易者，讓 Coinbase 應用程式落後

學習曲線更陡的加密錢包 Phantom 在蘋果應用商店排名中領先於交易所巨頭 Coinbase。

Coinbase (NASDAQ:COIN) has long been a barometer for how much retail traders are participating in a bull market, given its status as the most popular crypto exchange in the U.S. But as the latest bull run picks up steam, thanks in no small part to memecoin mania, Phantom, a harder-to-use crypto wallet, has leapfrogged Coinbase in the Apple App Store rankings.

鑑於其作為美國最受歡迎的加密貨幣交易所的地位，Coinbase（納斯達克股票代碼：COIN）長期以來一直是散戶交易者參與牛市的晴雨表，但隨著最新牛市的升溫，這在很很大程度上要歸功於它隨著 memecoin 的熱潮，Phantom 是一款更難使用的加密錢包，在蘋果應用商店的排名中已經超越了 Coinbase。

At press time, Phantom was in seventh place among free applications – between Temu and Google – on Apple's U.S. App Store, while Coinbase was at 27th place.

截至發稿時，Phantom 在蘋果美國應用商店的免費應用程式中排名第七（位於 Temu 和 Google 之間），而 Coinbase 則排名第 27 位。

The flip is challenging expectations of what mainstream traders can tolerate during their first days in crypto. While the bitcoin community in particular has always emphasized “being your own bank,” other parts of the cryptoverse, like Coinbase, have bet on a more accessible experience.

這種轉變挑戰了主流交易者在進入加密貨幣領域的第一天所能忍受的期望。雖然比特幣社群一直強調“成為你自己的銀行”，但加密世界的其他部分，例如 Coinbase，都押注於更容易獲得的體驗。

But memecoin traders are being forced to go on-chain with something like Phantom to get the tokens, which Coinbase and other established exchanges don’t list.

但 memecoin 交易者被迫使用 Phantom 之類的東西上鍊來獲取代幣，而 Coinbase 和其他成熟的交易所並未列出這些代幣。

“Traditional centralized exchanges can't keep up with all of the new on-chain paradigms fast enough,” said Phantom CEO Brandon Millman in an email.

「傳統的中心化交易所無法足夠快地跟上所有新的鏈上模式，」Phantom 首席執行官布蘭登·米爾曼（Brandon Millman）在一封電子郵件中表示。

In the past week, one memecoin in particular caught plenty of attention on TikTok and even more bids on-chain: Chill Guy. Bolstered by a coordinated social media marketing campaign, CHILLGUY – whose mascot is a chill-looking dog – soared in days from a market cap of basically nothing to as high as $500 million.

在過去的一周裡，一種模因幣在 TikTok 上特別引起了廣泛關注，甚至在鏈上引起了更多的競標：Chill Guy。在協調一致的社群媒體行銷活動的推動下，CHILLGUY（其吉祥物是一隻看起來很冷酷的狗）的市值在幾天內從基本為零飆升至高達 5 億美元。

Buying CHILLGUY and other fresh memecoins requires a bit more effort than, say, buying bitcoin (BTC) on Coinbase. Traders must navigate decentralized exchanges and learn to futz with finicky order settings just to get the prices they want. It's a clunky setup with a high learning curve compared to the exchanges.

購買 CHILLGUY 和其他新鮮的 memecoin 比在 Coinbase 上購買比特幣 (BTC) 需要更多的努力。交易者必須瀏覽去中心化交易所，並學會如何處理挑剔的訂單設置，才能獲得他們想要的價格。與交易所相比，這是一個笨重的設置，具有很高的學習曲線。

Whether TikTok is primarily responsible for driving newcomers on-chain is an open question. The video app's exceptionally niche crypto scene doesn't have any truly standout videos racking up millions of views, as those de rigueur dance routines often do. More common are the oodles of low-viewership crypto bros crowing about their gazillionaire designs. A handful also teach their followers how to download Phantom.

TikTok 是否主要負責推動鏈上新人，還是一個懸而未決的問題。該視頻應用程式異常利基的加密貨幣場景沒有任何真正出色的影片獲得數百萬次的觀看次數，就像那些正式的舞蹈動作經常做的那樣。更常見的是大量低收視率的加密貨幣兄弟吹噓他們的億萬富翁設計。少數人也教他們的追隨者如何下載 Phantom。

Coinbase is onboarding memecoins, to be sure. In the past week, it greenlit FLOKI and PEPE, as well as WIF for German traders. Those tokens have been around for a relatively long time and accrued market caps in the billions of dollars, making them more stable (relatively speaking) than, say, DIDDYOIL, a memecoin only accessible to traders who operate on-chain.

可以肯定的是，Coinbase 正在引入模因幣。過去一周，它為德國交易者批准了 FLOKI 和 PEPE 以及 WIF。這些代幣已經存在了相對較長的時間，累積了數十億美元的市值，這使得它們（相對而言）比DIDDYOIL 等更加穩定，DIDDYOIL 是一種只有鏈上操作的交易者才能使用的模因幣。

“Our mission is to increase economic freedom in the world, and we know we can't do it alone,” a spokesperson for Coinbase told CoinDesk. “We believe a rising tide raises all boats, and we are thrilled to see more people engaging on-chain and with crypto over the last few weeks.”

Coinbase 發言人告訴 CoinDesk：“我們的使命是增加世界經濟自由，我們知道我們無法單獨做到這一點。” “我們相信水漲船高，我們很高興看到過去幾周有更多的人參與鏈上和加密貨幣領域。”

While the Coinbase exchange itself is only tiptoeing into the memecoin space, the company at large is attempting to foster – and capture – such activity with its layer-2 network, Base. Base's memecoin scene isn't at the level of Solana (SOL), but it still sees millions of dollars worth of volume each day.

雖然 Coinbase 交易所本身只是小心翼翼地進入 memecoin 領域，但該公司正在嘗試透過其第 2 層網路 Base 來促進並捕捉此類活動。 Base 的 memecoin 場景雖然達不到 Solana (SOL) 的水平，但每天的交易量仍然達到數百萬美元。

“We're focused on making on-chain faster (transactions anywhere across the globe in seconds), cheaper (with typical Base fees of less than 1 cent) and easier to use, so on-chain technology is accessible to anyone, anywhere in the world,” the spokesperson said.

「我們專注於讓鏈上技術更快（全球任何地方的交易只需幾秒鐘）、更便宜（典型的基本費用低於1 美分）並且更易於使用，因此任何人、任何地方都可以使用鏈上技術。

“We're looking forward to bringing a billion people on-chain.”

“我們期待著讓 10 億人加入鏈上。”

Coinbase is a CoinDesk sponsor and client.

Coinbase 是 CoinDesk 的贊助商和客戶。

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