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著名的英超球队曼城足球俱乐部与 Animoca Brands 的子公司 Quidd 建立了合作伙伴关系,推出数字收藏品和创新的球迷体验。 Quidd 将创建独家数字卡来解锁现实世界的事件,进一步将曼城与其全球球迷群联系起来。
Manchester City Forges Partnership with Quidd to Revolutionize Football Collectibles
曼城与 Quidd 建立合作伙伴关系,彻底改变足球收藏品
Manchester City Football Club, a renowned powerhouse in the English Premier League, has embarked on a groundbreaking multi-year partnership with Quidd, a subsidiary of Animoca Brands. This collaboration aims to usher in a new era of digital collectibles and transformative fan experiences.
英超联赛的著名强队曼城足球俱乐部已与 Animoca Brands 的子公司 Quidd 建立了开创性的多年合作伙伴关系。此次合作旨在开创数字收藏品和变革性粉丝体验的新时代。
Digital Collectibles: A Gateway to the Digital Age
数字收藏品:通往数字时代的门户
Quidd, known for its expertise in digital collectibles, will create and launch a series of exclusive "special edition" collectibles. These digital cards will not only enhance the traditional pastime of football card collecting but also unlock real-world experiences, bridging the gap between the digital and physical realms.
以数字收藏品专业知识而闻名的 Quidd 将创建并推出一系列独家“特别版”收藏品。这些数字卡不仅会增强足球卡收集的传统消遣方式,还会解锁现实世界的体验,弥合数字领域和物理领域之间的差距。
Unleashing the Power of Digital Experiences
释放数字体验的力量
"We are thrilled to embark on this partnership with Quidd, transforming the cherished tradition of football collectibles and introducing our fans to a new digital age," remarked Tom Boyle, Vice-President, Global Partnerships Marketing and Operations at City Football Group. "This collaboration will enable us to connect with our global fan base on a deeper level, creating unforgettable digital experiences and engaging games."
城市足球集团全球合作伙伴营销和运营副总裁 Tom Boyle 表示:“我们很高兴与 Quidd 建立合作伙伴关系,改变足球收藏品的珍贵传统,并将我们的球迷带入新的数字时代。” “此次合作将使我们能够与全球粉丝群进行更深层次的联系,创造令人难忘的数字体验和引人入胜的游戏。”
Inaugural Collection: Bespoke Digital Player Cards
首个系列:定制数字玩家卡
The partnership will commence with a series of 200 bespoke digital player cards, set to launch on May 2. The first 10,000 "Cityzens" (Manchester City fans) to purchase card packs will be rewarded with two exclusive "For the Fans" packs.
此次合作将从 200 张定制数字球员卡系列开始,将于 5 月 2 日推出。前 10,000 名购买卡包的“Cityzens”(曼城球迷)将获得两个独家“For the Fans”卡包。
Unlocking Real-World Rewards
解锁现实世界的奖励
Cityzens who collect digital rewards through Quidd packs will have access to exclusive real-world opportunities. These perks include official Manchester City merchandise, hospitality tickets, and coveted "money-can't-buy" experiences such as witnessing a first-team training session at the City Football Academy.
通过 Quidd 包收集数字奖励的市民将有机会获得现实世界的独家机会。这些福利包括曼城官方商品、招待券以及令人垂涎的“金钱买不到”的体验,例如在城市足球学院观看一线队训练课程。
Manchester City's Digital Legacy
曼城的数字遗产
This partnership is a testament to Manchester City's embrace of digital innovation. In recent months, the club has ventured into the non-fungible token (NFT) space, launching its "Unseen City Shirts" NFT collection on the OKX blockchain. A limited number of these NFTs are connected to physical, limited-edition jerseys adorned with hand-painted artwork.
此次合作证明了曼城对数字创新的拥抱。近几个月来,该俱乐部涉足不可替代代币 (NFT) 领域,在 OKX 区块链上推出了“Unseen City Shirts”NFT 系列。其中有限数量的 NFT 与装饰有手绘艺术品的实体限量版球衣相关。
Beyond the Pitch: Cryptocurrency in Football
球场之外:足球中的加密货币
Manchester City's forward-thinking approach extends beyond digital collectibles. The club has forged a partnership with Sony to construct a virtual replica of Etihad Stadium, the iconic home ground of Manchester City, in the metaverse, making it the first officially-licensed football stadium in the virtual world.
曼城的前瞻性思维不仅仅局限于数字收藏品。俱乐部与索尼合作,在虚拟世界中建造了曼城标志性主场阿提哈德球场的虚拟复制品,使其成为虚拟世界中第一个官方授权的足球场。
While Manchester City embraces the digital realm, other football clubs are exploring the potential of cryptocurrency for their long-term sustainability. The Winklevoss twins have recently invested in Bitcoin podcaster Peter McCormack's Real Bedford Football Club, demonstrating their confidence in Bitcoin's potential and the club's aspirations to ascend to the Premier League.
虽然曼城拥抱数字领域,但其他足球俱乐部正在探索加密货币的潜力,以实现其长期可持续发展。 Winklevoss 双胞胎最近投资了比特币播客 Peter McCormack 的皇家贝德福德足球俱乐部,表明了他们对比特币潜力的信心以及俱乐部晋级英超的愿望。
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