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在与 CoinGeek Backstage 的 Becky Liggero 的对话中,Light 将供应链管理描述为“区块链技术的杀手级用途”。
A disease outbreak in Zimbabwe in 2019, which claimed nearly 100,000 cows and led to massive losses for farmers, prompted Chris Light to seek a better solution for livestock management, leading to the birth of E-Livestock Global. The company has since grown to provide a farm-to-fork solution that builds trust throughout the supply chain.
2019 年津巴布韦爆发的疾病导致近 10 万头奶牛死亡,给农民造成巨大损失,促使 Chris Light 寻求更好的牲畜管理解决方案,E-Livestock Global 就此诞生。此后,该公司不断发展壮大,提供从农场到餐桌的解决方案,在整个供应链中建立信任。
In an interview with CoinGeek Backstage's Becky Liggero, Light described supply chain management as "the killer use for blockchain technology."
在接受 CoinGeek Backstage 的 Becky Liggero 采访时,Light 将供应链管理描述为“区块链技术的杀手级用途”。
Blockchain's key strength is its end-to-end traceability, which is critical as sustainability becomes a top concern for consumers who want to know the "story of their food, and blockchain is a great way to tell that story."
区块链的关键优势在于其端到端的可追溯性,这一点至关重要,因为可持续性成为想要了解“食品故事”的消费者最关心的问题,而区块链是讲述这个故事的好方法。
According to dozens of studies, consumers are willing to pay more for sustainable products, with one Bain & Company study showing they are willing to pay a 12% premium. This makes integrating blockchain into the supply chain a no-brainer, especially for companies involved in food production.
根据数十项研究,消费者愿意为可持续产品支付更多费用,贝恩公司的一项研究表明,他们愿意支付 12% 的溢价。这使得将区块链集成到供应链中变得轻而易举,特别是对于涉及食品生产的公司而言。
“We use blockchain to verify the health records. There's a huge demand for more technology in animal health and agriculture as a whole,” said Light.
“我们使用区块链来验证健康记录。整个动物健康和农业领域对更多技术的需求巨大,”莱特说。
While blockchain provides authentication, it must be combined with other technologies, particularly for data collection. At E-Livestock, Light designed the company's own tags, which include a QR code that gives each cow an identity. This identity is then recorded on the blockchain and follows the cow throughout the chain.
虽然区块链提供身份验证,但它必须与其他技术相结合,特别是在数据收集方面。在 E-Livestock,Light 设计了公司自己的标签,其中包括为每头牛提供身份的二维码。然后,该身份被记录在区块链上,并在整个链中跟踪奶牛。
Despite being touted as a consumer-centric technology, blockchain benefits everyone in the supply chain, Light told CoinGeek Backstage. For example, a wholesaler can better pinpoint any issue along the supply chain to isolate the culprit without affecting the rest of the commodities.
Light 告诉 CoinGeek Backstage,尽管区块链被吹捧为一种以消费者为中心的技术,但它对供应链中的每个人都有好处。例如,批发商可以更好地查明供应链中的任何问题,以找出罪魁祸首,而不会影响其他商品。
Digital passports are also becoming increasingly popular, and E-Livestock is working with nChain and other partners to create its own line. These passports are particularly in demand in Europe, which aligns with Africa's target market for food products being the European Union.
数字护照也变得越来越流行,E-Livestock 正在与 nChain 和其他合作伙伴合作创建自己的产品线。这些护照在欧洲尤其受欢迎,这与非洲食品的目标市场是欧盟相一致。
With blockchain, the biggest barrier to entry is a perceived lack of expertise, which can deter small and medium enterprises from integrating it. Light advises these entrepreneurs to focus on the application and view blockchain "a bit like an operating system."
对于区块链来说,最大的进入障碍是缺乏专业知识,这可能会阻止中小企业整合区块链。 Light建议这些企业家将重点放在应用程序上,并将区块链视为“有点像操作系统”。
“So you just think of blockchain as a tool to get you where you need to go, as opposed to having to operate and take care of it,” he added.
“所以你只需将区块链视为一种工具,让你到达你需要去的地方,而不是必须操作和照顾它,”他补充道。
Watch: Supply chain traceability powered by blockchain tech
观看:由区块链技术支持的供应链可追溯性
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