|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
在过去的 100 天里,我一直在运营 Bootstrap First Incubator,这是一个致力于帮助处于创意阶段的创始人和未实现收入的创业孵化器
Launching a startup is no easy feat. It takes a lot of hard work, dedication, and perseverance. But if you're passionate about your idea and you're willing to put in the effort, anything is possible.
创办一家初创公司并非易事。这需要大量的努力、奉献精神和毅力。但如果你对自己的想法充满热情并且愿意付出努力,那么一切皆有可能。
I've had the privilege of working with some amazing startups over the past few years, and I've learned a lot about what it takes to succeed. Here are a few of the most important lessons I've learned:
在过去的几年里,我有幸与一些出色的初创公司合作,并且学到了很多关于成功所需的知识。以下是我学到的一些最重要的教训:
1. Don't build before customer discovery
1. 在发现客户之前不要构建
Many founders get a great idea and immediately start building the solution they've dreamed up. This is a huge red flag for me (and many investors). When I hear that someone began building their product before making any customer discovery, the first question I ask is, “How do you know anyone is going to want your solution?” Unless they tell me they've had significant discovery conversations with potential customers, they usually can’t provide an answer that gives me confidence there's reliably going to be demand for their solution in the market.
许多创始人得到一个好主意并立即开始构建他们梦想的解决方案。这对我(和许多投资者)来说是一个巨大的危险信号。当我听说有人在发现任何客户之前就开始构建他们的产品时,我问的第一个问题是:“你怎么知道有人会想要你的解决方案?”除非他们告诉我他们已经与潜在客户进行了重要的发现对话,否则他们通常无法提供一个答案,让我相信市场上确实会有他们的解决方案的需求。
The result is that founders often spend a lot of time and money on a product that nobody wants when, really, this type of waste can be avoided if they conduct customer discovery before building anything, which leads directly to my second point.
结果是,创始人经常在没有人想要的产品上花费大量时间和金钱,而实际上,如果他们在构建任何产品之前进行客户发现,就可以避免这种类型的浪费,这直接引出了我的第二点。
2. Listen to your customers: The critical role of customer discovery in startup success
2. 倾听客户的声音:客户发现对于初创企业成功的关键作用
I can't stress this enough: you must listen to your potential customers. This aligns with the second goal of our incubator program—conducting customer discovery. At the start of your business journey, you merely have a hypothesis of a solution. It's not until you start talking with your target customer segment that you can validate that hypothesis. You might learn that nobody wants the solution you set out to build because the problem you believed you were solving isn't a problem many if any, potential customers are experiencing.
我必须强调这一点:您必须倾听潜在客户的意见。这与我们孵化器计划的第二个目标一致——进行客户发现。在您的商业旅程开始时,您只是有一个解决方案的假设。直到您开始与目标客户群交谈后,您才能验证该假设。您可能会发现没有人想要您打算构建的解决方案,因为您认为自己正在解决的问题并不是许多潜在客户遇到的问题。
If the market doesn’t demand the solution you're building and you continue without making any changes, you will likely launch a product nobody buys. Even worse, you'll spend precious resources—time and money—getting this unwanted product to market, effectively paying a significant amount for your business to fail, even though you could have spotted the lack of demand and course-corrected.
如果市场不需要您正在构建的解决方案,并且您不做任何更改而继续下去,那么您可能会推出一款没人购买的产品。更糟糕的是,您将花费宝贵的资源(时间和金钱)将这种不需要的产品推向市场,实际上为您的业务失败付出了高昂的代价,即使您本可以发现需求的缺乏并进行纠正。
By listening to your potential customers and understanding the pain points they experience, you can design a solution that addresses the most common issues in the market. This approach practically guarantees demand for your solution if your customer discovery yields statistically significant insights.
通过倾听潜在客户的意见并了解他们遇到的痛点,您可以设计解决市场上最常见问题的解决方案。如果您的客户发现产生了具有统计意义的见解,那么这种方法实际上可以保证对您的解决方案的需求。
I'll also add that conducting customer discovery without incorporating those insights into your product offering is almost as bad as not doing any customer discovery at all. You must consider what your customers say when building your product if you want the greatest chance of a successful launch.
我还要补充一点,在不将这些见解融入到您的产品中的情况下进行客户发现几乎与根本不进行任何客户发现一样糟糕。如果您想获得最大的成功发布机会,则在构建产品时必须考虑客户的意见。
3. Love the problem, not the solution: Aligning your startup with market demands
3. 喜欢问题,而不是解决方案:让你的初创公司与市场需求保持一致
This point directly relates to the first two. A key to success is being in love with the problem you're solving, not the solution. If you're conscious of the actual problem that customers have expressed and you are enthusiastic about finding solutions to that problem, you're more likely to succeed than someone blindly focused on building a solution they prematurely determined the market would want without substantial evidence.
这一点与前两点直接相关。成功的关键是热爱你正在解决的问题,而不是解决方案。如果您意识到客户所表达的实际问题,并且您热衷于寻找该问题的解决方案,那么您比盲目专注于构建他们在没有充分证据的情况下过早确定市场需要的解决方案的人更有可能成功。
To succeed, you must build a product that the market demands. If you start by understanding the problems customers have and then build a solution that directly addresses those problems, you’re more likely to succeed than if you start with a solution in mind and throw it against the wall (the market) to see if it sticks.
为了取得成功,您必须打造出市场需求的产品。如果您首先了解客户遇到的问题,然后构建一个直接解决这些问题的解决方案,那么您比一开始就想到一个解决方案然后将其扔到墙上(市场)看看是否有效,更有可能成功。棍子。
4. The myth of instant funding
4. 即时资金神话
In the media, you often hear about the founder who showed up to a meeting with an idea on the back of a napkin, presented it in a boardroom, won the hearts of investors, and walked away with a $5 million check. Yeah, that doesn’t happen—or if it does, it's because the founder has a track record of major successes, and if that's the case, most investors don’t need to see what that type of founder is building to have confidence they're going to hit another home run (or at least get on base).
在媒体上,你经常会听到这样的故事:一位创始人在出席会议时餐巾纸背面写着一个想法,在董事会会议室中提出这个想法,赢得了投资者的心,然后带着一张 500 万美元的支票离开。是的,这种情况不会发生,或者如果发生了,那是因为创始人拥有重大成功的记录,如果是这样的话,大多数投资者不需要看到该类型的创始人正在建立什么来对他们有信心将再次打出全垒打(或者至少上垒)。
Unfortunately, this warped media story has given many founders the unrealistic belief that they can raise money off a pitch deck without having a tangible product and customers.
不幸的是,这种歪曲的媒体故事让许多创始人产生了不切实际的信念,认为他们可以在没有有形产品和客户的情况下从融资平台筹集资金。
It's not unusual for friends and family to invest in an idea after seeing a pitch deck, but professional investors need to see much more before they feel confident and comfortable investing. That's why you often hear investors asking questions about a business's traction. Investors want to know you have a product that customers are willing to pay for, a solution that scales (meaning it can serve an ever-growing number of customers), and, most importantly for their pockets, that your business is a venture-scale opportunity. This means you're operating in a large enough market and have the potential to grow large enough that for every dollar the investor gives you, they will receive a significant multiple—let's
朋友和家人在看过融资演讲稿后对某个想法进行投资并不罕见,但专业投资者需要看到更多内容才能感到自信和舒适的投资。这就是为什么你经常听到投资者询问有关企业吸引力的问题。投资者希望知道您拥有客户愿意付费的产品、可扩展的解决方案(意味着它可以为越来越多的客户提供服务),而且最重要的是,对于他们的口袋来说,您的业务具有风险规模机会。这意味着您正在一个足够大的市场中运营,并且有潜力发展得足够大,以至于投资者给您的每一美元,他们都将获得可观的倍数 - 让我们
免责声明:info@kdj.com
所提供的信息并非交易建议。根据本文提供的信息进行的任何投资,kdj.com不承担任何责任。加密货币具有高波动性,强烈建议您深入研究后,谨慎投资!
如您认为本网站上使用的内容侵犯了您的版权,请立即联系我们(info@kdj.com),我们将及时删除。
-
- 按市值排名的顶级 Meme 币
- 2024-10-14 16:25:21
- 模因币大出风头,尤其是在过去几年,这也不足为奇。其中一些通常会经历突然增长,从而带来高额利润
-
- 美国大选前加密货币市场情绪参差不齐,比特币和以太币上涨
- 2024-10-14 16:25:21
- 10 月 14 日星期一,加密货币市场情绪参差不齐,各种加密货币的涨跌比例几乎相等。