Kingship 消亡：环球音乐 NFT 超级集团停用社交帐户，删除 YouTube 页面

随着不可替代代币（NFT）热潮基本平息，环球音乐组建的“NFT超级团体”似乎已经退出。

Three years after its arrival, the non-fungible token (NFT)-powered “supergroup” Kingship has apparently closed its doors.

成立三年后，由不可替代代币（NFT）驱动的“超级集团”Kingship 显然已经关门了。

The virtual group, which featured four characters from the Bored Ape Yacht Club NFT project, was part of UMG’s 10:22PM “next-gen label.” It debuted during the height of the NFT craze, which was defined by surging token prices and widespread enthusiasm.

该虚拟团体以来自 Bored Ape Yacht Club NFT 项目的四个角色为特色，是 UMG 晚上 10:22“下一代标签”的一部分。它在 NFT 热潮最高峰时首次亮相，其特点是代币价格飙升和广泛的热情。

However, the craze ultimately subsided, with data from last year indicating that 95% of NFT collections had become “worthless.” Several related lawsuits from dissatisfied buyers, in addition to criticism from others, are still playing out.

然而，这股热潮最终消退了，去年的数据表明，95% 的 NFT 藏品已经变得“一文不值”。除了来自其他人的批评之外，来自不满意的买家的几起相关诉讼仍在进行中。

Set against this backdrop, Kingship, which failed to achieve commercial success in today's competitive music industry, appears to have disbanded.

在这样的背景下，在当今竞争激烈的音乐行业中未能取得商业成功的Kingship似乎已经解散了。

The group has reportedly deactivated all of its social accounts and closed its YouTube channel. The relevant Discord server also seems to be down, and the Kingship website (Kingship.io) now redirects to a page displaying over 9,000 words of Universal Music terms and conditions.

据报道，该组织已停用所有社交帐户并关闭其 YouTube 频道。相关的 Discord 服务器似乎也已关闭，Kingship 网站 (Kingship.io) 现在重定向到一个显示超过 9,000 个单词的环球音乐条款和条件的页面。

“IN NO EVENT SHALL UNIVERSAL OR ANY OF ITS PROTECTED ENTITIES BE LIABLE FOR ANY DIRECT, INDIRECT, SPECIAL, INCIDENTAL, CONSEQUENTIAL, EXEMPLARY OR PUNITIVE DAMAGES ARISING FROM, OR DIRECTLY OR INDIRECTLY RELATED TO, THE USE OF, OR THE INABILITY TO USE, THE SITE OR THE CONTENT, MATERIALS AND FUNCTIONS RELATED THERETO,” states one section of the displayed text.

“在任何情况下，Universal 或其任何受保护实体均不对因使用或无法使用而引起的或直接或间接相关的任何直接、间接、特殊、附带、后果性、惩戒性或惩罚性损害承担责任，网站或内容，相关材料和功能”，显示文本的一部分。

Regarding the significance of this liability limitation, it's worth noting that Kingship reportedly sold through an entire collection of tokens in July 2022. At the time, the seller described these tokens as a way to access an exclusive digital world and other limited-availability perks. Subsequently, Spotify tested token-enabled Kingship playlists in February 2023.

关于这种责任限制的重要性，值得注意的是，据报道 Kingship 在 2022 年 7 月出售了整个代币集合。当时，卖家将这些代币描述为访问专属数字世界和其他有限福利的一种方式。随后，Spotify 于 2023 年 2 月测试了支持代币的 Kingship 播放列表。

But with the Kingship website having been replaced by these lengthy terms of use, the precise status of these perks (and the path forward for customers) remains unclear.

但随着汉王网站被这些冗长的使用条款所取代，这些福利的确切状态（以及客户的前进道路）仍不清楚。

The terms also include an arbitration clause and stipulate that Universal Music's “TOTAL AGGREGATE LIABILITY” for any alleged damages cannot exceed “THE AMOUNT, IF ANY, PAID BY YOU TO UNIVERSAL FOR YOUR USE OF THE SITE.”

这些条款还包括仲裁条款，并规定环球音乐对任何所谓损害的“总责任”不得超过“您因使用本网站而向环球音乐支付的金额（如有）”。

At press time, the virtual group had not released a formal statement addressing its status, and members such as “Mutant DJ and Producer” Arnell could not be reached for comment. While the self-proclaimed supergroup may be gone, fond memories of its members will surely persist among their diehard fans.

截至发稿时，该虚拟团体尚未就其现状发布正式声明，无法联系到“Mutant DJ 和制作人”Arnell 等成员发表评论。虽然这个自诩为超级组合的人可能已经消失，但其成员的美好回忆肯定会在他们的铁杆粉丝中留下。

On a more serious note, the ongoing NFT fallout is significant as the music industry continues to expand its efforts to monetize superfans.

更严重的是，随着音乐行业继续加大通过超级粉丝货币化的力度，NFT 的持续影响是重大的。

To put it simply, dedicated fans were willing to pay exorbitant amounts for tokens of questionable value. Moving forward, there may be opportunities to eliminate the ‘token’ designation, reduce prices, increase volume, and actually deliver the promised perks to communities of inherently engaged fans.

简而言之，忠实的粉丝愿意为价值可疑的代币支付高昂的费用。展望未来，可能有机会消除“代币”名称，降低价格，增加数量，并实际向固有粉丝社区提供承诺的福利。

As for 10:22PM, Universal Music is keeping the so-called next-gen label alive for now, according to the relevant website. However, founder Celine Joshua, who also created Kingship, left in November 2023 and joined BMG in August of this year.

据相关网站称，截至晚上 10 点 22 分，环球音乐暂时保留了这个所谓的下一代厂牌。然而，同样创建了 Kingship 的创始人 Celine Joshua 于 2023 年 11 月离职，并于今年 8 月加入 BMG。