Kingship 消亡：環球音樂 NFT 超級集團停用社交帳戶，刪除 YouTube 頁面

隨著不可替代代幣（NFT）熱潮基本上平息，環球音樂組成的「NFT超級團體」似乎已經退出。

Three years after its arrival, the non-fungible token (NFT)-powered “supergroup” Kingship has apparently closed its doors.

成立三年後，由不可替代代幣（NFT）驅動的「超級集團」Kingship 顯然已經關門了。

The virtual group, which featured four characters from the Bored Ape Yacht Club NFT project, was part of UMG’s 10:22PM “next-gen label.” It debuted during the height of the NFT craze, which was defined by surging token prices and widespread enthusiasm.

該虛擬團體以來自 Bored Ape Yacht Club NFT 計畫的四個角色為特色，是 UMG 晚上 10:22「下一代標籤」的一部分。它在 NFT 熱潮最高峰期間首次亮相，其特點是代幣價格飆升和廣泛的熱情。

However, the craze ultimately subsided, with data from last year indicating that 95% of NFT collections had become “worthless.” Several related lawsuits from dissatisfied buyers, in addition to criticism from others, are still playing out.

然而，這股熱潮最終消退了，去年的數據表明，95% 的 NFT 收藏已經變得「一文不值」。除了其他人的批評之外，來自不滿意的買家的幾起相關訴訟仍在進行中。

Set against this backdrop, Kingship, which failed to achieve commercial success in today's competitive music industry, appears to have disbanded.

在這樣的背景下，在當今競爭激烈的音樂產業中未能取得商業成功的Kingship似乎已經解散了。

The group has reportedly deactivated all of its social accounts and closed its YouTube channel. The relevant Discord server also seems to be down, and the Kingship website (Kingship.io) now redirects to a page displaying over 9,000 words of Universal Music terms and conditions.

據報道，該組織已停用所有社交帳戶並關閉其 YouTube 頻道。相關的 Discord 伺服器似乎也已關閉，Kingship 網站 (Kingship.io) 現在重定向到一個顯示超過 9,000 個單字的環球音樂條款和條件的頁面。

“IN NO EVENT SHALL UNIVERSAL OR ANY OF ITS PROTECTED ENTITIES BE LIABLE FOR ANY DIRECT, INDIRECT, SPECIAL, INCIDENTAL, CONSEQUENTIAL, EXEMPLARY OR PUNITIVE DAMAGES ARISING FROM, OR DIRECTLY OR INDIRECTLY RELATED TO, THE USE OF, OR THE INABILITY TO USE, THE SITE OR THE CONTENT, MATERIALS AND FUNCTIONS RELATED THERETO,” states one section of the displayed text.

「在任何情況下，Universal 或其任何受保護實體均不對因使用或無法使用而引起的或直接或間接相關的任何直接、間接、特殊、附帶、後果性、懲戒性或懲罰性損害承擔責任，該網站或與之相關的內容、材料和功能”，顯示文本的一部分說道。

Regarding the significance of this liability limitation, it's worth noting that Kingship reportedly sold through an entire collection of tokens in July 2022. At the time, the seller described these tokens as a way to access an exclusive digital world and other limited-availability perks. Subsequently, Spotify tested token-enabled Kingship playlists in February 2023.

關於這種責任限制的重要性，值得注意的是，據報道Kingship 在2022 年7 月出售了整個代幣集合。 。隨後，Spotify 於 2023 年 2 月測試了支援代幣的 Kingship 播放清單。

But with the Kingship website having been replaced by these lengthy terms of use, the precise status of these perks (and the path forward for customers) remains unclear.

但隨著漢王網站被這些冗長的使用條款所取代，這些福利的確切狀態（以及客戶的前進道路）仍不清楚。

The terms also include an arbitration clause and stipulate that Universal Music's “TOTAL AGGREGATE LIABILITY” for any alleged damages cannot exceed “THE AMOUNT, IF ANY, PAID BY YOU TO UNIVERSAL FOR YOUR USE OF THE SITE.”

這些條款還包括仲裁條款，並規定環球音樂對任何所謂損害的「總責任」不得超過「您因使用本網站而向環球音樂支付的金額（如有）」。

At press time, the virtual group had not released a formal statement addressing its status, and members such as “Mutant DJ and Producer” Arnell could not be reached for comment. While the self-proclaimed supergroup may be gone, fond memories of its members will surely persist among their diehard fans.

截至發稿時，該虛擬團體尚未就其現狀發布正式聲明，無法聯繫到「Mutant DJ 和製作人」Arnell 等成員發表評論。雖然這個自稱的超級組合可能已經消失，但其成員的美好回憶肯定會在他們的鐵桿粉絲中留下。

On a more serious note, the ongoing NFT fallout is significant as the music industry continues to expand its efforts to monetize superfans.

更嚴重的是，隨著音樂產業繼續加大透過超級粉絲貨幣化的努力，NFT 的持續影響是重大的。

To put it simply, dedicated fans were willing to pay exorbitant amounts for tokens of questionable value. Moving forward, there may be opportunities to eliminate the ‘token’ designation, reduce prices, increase volume, and actually deliver the promised perks to communities of inherently engaged fans.

簡而言之，忠實的粉絲願意為價值可疑的代幣支付高昂的費用。展望未來，可能有機會消除「代幣」名稱，降低價格，增加數量，並實際向固有粉絲社群提供承諾的福利。

As for 10:22PM, Universal Music is keeping the so-called next-gen label alive for now, according to the relevant website. However, founder Celine Joshua, who also created Kingship, left in November 2023 and joined BMG in August of this year.

據相關網站稱，截至晚上 10 點 22 分，環球音樂暫時保留了這個所謂的下一代廠牌。然而，同樣創建了 Kingship 的創始人 Celine Joshua 於 2023 年 11 月離職，並於今年 8 月加入 BMG。