摩根大通推出大通媒体解决方案，利用客户数据推动个性化广告

摩根大通推出大通媒体解决方案，利用 8000 万个帐户的数据来实现有针对性的广告。该举措旨在基于共同的兴趣和爱好将品牌与消费者联系起来，提供消费者消费习惯的全面视图。

JPMorgan Chase Launches Chase Media Solutions, Leveraging Client Data for Personalized Advertising

摩根大通推出大通媒体解决方案，利用客户数据进行个性化广告

New York, NY - In a significant move to enhance targeted advertising and foster tailored brand engagements, JPMorgan Chase has unveiled Chase Media Solutions, a pioneering initiative that harnesses the power of client data from its vast network of 80 million accounts. This innovative platform enables advertisers to delve into consumer spending patterns, paving the way for personalized messaging and optimized brand interactions.

纽约州纽约 - 摩根大通推出了大通媒体解决方案，这是一项旨在增强定向广告和培养定制品牌参与度的重大举措，该方案利用来自其 8000 万账户的庞大网络的客户数据的力量。这一创新平台使广告商能够深入研究消费者的消费模式，为个性化消息传递和优化品牌互动铺平道路。

Chase Media Solutions aims to bridge the gap between businesses and consumers, facilitating connections based on shared interests and affinities. Leveraging the bank's unparalleled insights into client behavior, this platform empowers brands to deliver highly relevant offerings that resonate with specific target audiences.

大通媒体解决方案旨在弥合企业和消费者之间的差距，促进基于共同兴趣和亲和力的联系。该平台利用银行对客户行为无与伦比的洞察力，使品牌能够提供与特定目标受众产生共鸣的高度相关的产品。

"Similar to retail establishments, we possess a robust first-party data set and an engaged customer base," said Rich Muhlstock, the driving force behind this initiative. "However, what truly sets us apart is our exceptional scale and the depth of our client insights. We have consistently served as a trusted advisor in our clients' financial journeys. By forging connections between brands, retailers, and shopping verticals, Chase Media Solutions offers a comprehensive view of consumer spending habits, enabling businesses to deliver tailored offerings that genuinely pique consumers' interests and drive meaningful engagements."

“与零售机构类似，我们拥有强大的第一方数据集和活跃的客户群，”这一举措背后的推动者 Rich Muhlstock 表示。 “然而，真正让我们与众不同的是我们卓越的规模和对客户洞察的深度。我们始终如一地充当客户财务旅程中值得信赖的顾问。通过在品牌、零售商和购物垂直领域之间建立联系，大通媒体解决方案提供有关消费者消费习惯的全面视图，使企业能够提供真正激发消费者兴趣并推动有意义的互动的定制产品。”

Data Ownership and Targeted Advertising

数据所有权和定向广告

Chase Media Solutions empowers advertisers with access to proprietary transactional data, providing granular insights into consumer spending patterns. This trove of information enables brands and marketing agencies to precisely target new, returning, and loyal customers based on their purchase history.

大通媒体解决方案使广告商能够访问专有交易数据，提供对消费者支出模式的精细洞察。这些信息使品牌和营销机构能够根据新客户、回头客和忠实客户的购买历史记录精确定位他们。

"Our pilot program with renowned companies such as Air Canada, Blue Bottle, Whataburger, Solo Stove, and Solo Stove yielded remarkable success in customer acquisition and activation," stated a Chase Media Solutions spokesperson. "The exceptional outcomes achieved during this initial phase underscore the immense potential of this platform to transform marketing strategies and drive business results."

Chase Media Solutions 发言人表示：“我们与加拿大航空、Blue Bottle、Whataburger、Solo Stove 和 Solo Stove 等知名公司合作的试点项目在客户获取和激活方面取得了显着的成功。” “在这个初始阶段取得的卓越成果凸显了该平台在转变营销策略和推动业务成果方面的巨大潜力。”

Alignment with Business Objectives

与业务目标保持一致

The launch of Chase Media Solutions further aligns with JPMorgan Chase & Co.'s broader strategy of delivering value to both its business clients and bank customers. This initiative builds upon the company's 2022 acquisition of Figg, a leading provider of card-linked marketing solutions.

大通媒体解决方案的推出进一步符合摩根大通为企业客户和银行客户提供价值的更广泛战略。这一举措建立在该公司于 2022 年收购 Figg 的基础上，Figg 是一家领先的卡联营销解决方案提供商。

"We are committed to empowering our business clients with cutting-edge capabilities that enable them to thrive in today's competitive market," said a senior JPMorgan Chase executive. "Chase Media Solutions complements our existing suite of business services, providing a powerful tool for our clients to engage with consumers in a meaningful and personalized way."

摩根大通的一位高级管理人员表示：“我们致力于为我们的企业客户提供尖端能力，使他们能够在当今竞争激烈的市场中蓬勃发展。” “大通媒体解决方案补充了我们现有的商业服务套件，为我们的客户提供了一个强大的工具，以有意义和个性化的方式与消费者互动。”

Conclusion

结论

Chase Media Solutions represents a transformative step in the advertising landscape, leveraging the unparalleled data assets of JPMorgan Chase to foster highly targeted and effective brand engagements. This platform empowers businesses to forge deeper connections with consumers based on their unique preferences and spending habits, unlocking new avenues for growth and customer loyalty.

大通媒体解决方案代表了广告领域的变革，利用摩根大通无与伦比的数据资产来培养高度针对性和有效的品牌参与度。该平台使企业能够根据消费者独特的喜好和消费习惯与消费者建立更深入的联系，从而开辟新的增长途径和客户忠诚度。