摩根大通推出大通媒體解決方案，利用客戶數據推動個人化廣告

摩根大通推出大通媒體解決方案，利用 8,000 萬個帳號的資料來實現有針對性的廣告。該舉措旨在基於共同的興趣和愛好將品牌與消費者聯繫起來，提供消費者消費習慣的全面視圖。

JPMorgan Chase Launches Chase Media Solutions, Leveraging Client Data for Personalized Advertising

摩根大通推出大通媒體解決方案，利用客戶資料進行個人化廣告

New York, NY - In a significant move to enhance targeted advertising and foster tailored brand engagements, JPMorgan Chase has unveiled Chase Media Solutions, a pioneering initiative that harnesses the power of client data from its vast network of 80 million accounts. This innovative platform enables advertisers to delve into consumer spending patterns, paving the way for personalized messaging and optimized brand interactions.

紐約州紐約 - 摩根大通推出了大通媒體解決方案，這是一項旨在增強定向廣告和培養定製品牌參與度的重大舉措，該方案利用來自其​​ 8000 萬賬戶的龐大網絡的客戶數據的力量。這個創新平台使廣告主能夠深入研究消費者的消費模式，為個人化訊息傳遞和優化品牌互動鋪路。

Chase Media Solutions aims to bridge the gap between businesses and consumers, facilitating connections based on shared interests and affinities. Leveraging the bank's unparalleled insights into client behavior, this platform empowers brands to deliver highly relevant offerings that resonate with specific target audiences.

大通媒體解決方案旨在彌合企業和消費者之間的差距，促進基於共同興趣和親和力的聯繫。該平台利用銀行對客戶行為無與倫比的洞察力，使品牌能夠提供與特定目標受眾產生共鳴的高度相關的產品。

"Similar to retail establishments, we possess a robust first-party data set and an engaged customer base," said Rich Muhlstock, the driving force behind this initiative. "However, what truly sets us apart is our exceptional scale and the depth of our client insights. We have consistently served as a trusted advisor in our clients' financial journeys. By forging connections between brands, retailers, and shopping verticals, Chase Media Solutions offers a comprehensive view of consumer spending habits, enabling businesses to deliver tailored offerings that genuinely pique consumers' interests and drive meaningful engagements."

「與零售機構類似，我們擁有強大的第一方資料集和活躍的客戶群，」這項舉措背後的推動者 Rich Muhlstock 表示。 「然而，真正讓我們與眾不同的是我們卓越的規模和對客戶洞察的深度。我們始終如一地充當客戶財務旅程中值得信賴的顧問。透過在品牌、零售商和購物垂直領域之間建立聯繫，大通媒體解決方案提供有關消費者消費習慣的全面視圖，使企業能夠提供真正激發消費者興趣並推動有意義的互動的定制產品。

Data Ownership and Targeted Advertising

資料所有權和定向廣告

Chase Media Solutions empowers advertisers with access to proprietary transactional data, providing granular insights into consumer spending patterns. This trove of information enables brands and marketing agencies to precisely target new, returning, and loyal customers based on their purchase history.

大通媒體解決方案使廣告主能夠存取專有交易數據，提供對消費者支出模式的精細洞察。這些資訊使品牌和行銷機構能夠根據新客戶、回頭客和忠實客戶的購買歷史記錄精確定位他們。

"Our pilot program with renowned companies such as Air Canada, Blue Bottle, Whataburger, Solo Stove, and Solo Stove yielded remarkable success in customer acquisition and activation," stated a Chase Media Solutions spokesperson. "The exceptional outcomes achieved during this initial phase underscore the immense potential of this platform to transform marketing strategies and drive business results."

Chase Media Solutions 發言人表示：“我們與加拿大航空、Blue Bottle、Whataburger、Solo Stove 和 Solo Stove 等知名公司合作的試點項目在客戶獲取和激活方面取得了顯著的成功。” “在這個初始階段取得的卓越成果凸顯了該平台在轉變行銷策略和推動業務成果方面的巨大潛力。”

Alignment with Business Objectives

與業務目標保持一致

The launch of Chase Media Solutions further aligns with JPMorgan Chase & Co.'s broader strategy of delivering value to both its business clients and bank customers. This initiative builds upon the company's 2022 acquisition of Figg, a leading provider of card-linked marketing solutions.

大通媒體解決方案的推出進一步符合摩根大通為企業客戶和銀行客戶提供價值的更廣泛策略。這項措施建立在該公司於 2022 年收購 Figg 的基礎上，Figg 是一家領先的卡聯行銷解決方案提供商。

"We are committed to empowering our business clients with cutting-edge capabilities that enable them to thrive in today's competitive market," said a senior JPMorgan Chase executive. "Chase Media Solutions complements our existing suite of business services, providing a powerful tool for our clients to engage with consumers in a meaningful and personalized way."

摩根大通的一位高級管理人員表示：“我們致力於為我們的企業客戶提供尖端能力，使他們能夠在當今競爭激烈的市場中蓬勃發展。” “大通媒體解決方案補充了我們現有的商業服務套件，為我們的客戶提供了一個強大的工具，以有意義和個性化的方式與消費者互動。”

Conclusion

結論

Chase Media Solutions represents a transformative step in the advertising landscape, leveraging the unparalleled data assets of JPMorgan Chase to foster highly targeted and effective brand engagements. This platform empowers businesses to forge deeper connections with consumers based on their unique preferences and spending habits, unlocking new avenues for growth and customer loyalty.

大通媒體解決方案代表了廣告領域的變革，利用摩根大通無與倫比的數據資產來培養高度針對性和有效的品牌參與度。該平台使企業能夠根據消費者獨特的喜好和消費習慣與消費者建立更深入的聯繫，從而開闢新的成長途徑和客戶忠誠度。