济州岛 NFT“游客卡”旨在吸引千禧一代和 Z 世代游客

韩国的热带天堂济州岛希望通过独特的方式吸引千禧一代和 Z 世代游客——NFT 驱动的“游客卡”。

Jeju Island, a popular tourist destination in South Korea, is preparing to launch NFT-powered "visitors' cards" to entice younger generations, specifically millennials and Gen Zers. According to a report by Maeil Kyungjae, the self-governing province of the island is planning to introduce these digital tourist cards in the second half of 2025.

韩国热门旅游目的地济州岛正准备推出由 NFT 驱动的“游客卡”，以吸引年轻一代，特别是千禧一代和 Z 世代。据 Maeil Kyungjae 报道，该岛自治省计划在 2025 年下半年推出这些数字旅游卡。

The cards will be linked to non-fungible tokens (NFTs) on an unspecified blockchain and will offer tourists various benefits, including discounts and travel subsidies. The initiative aims to attract the MZ generation—a term used in South Korea to refer to millennials and zoomers—and boost tourism numbers, as reported by local media.

这些卡将与未指定的区块链上的不可替代代币（NFT）相关联，并将为游客提供各种优惠，包括折扣和旅行补贴。据当地媒体报道，该举措旨在吸引 MZ 一代（韩国用来指千禧一代和变焦一代的术语）并增加旅游业数量。

In addition, tourists holding Tao NFTs will be eligible for perks such as discounts on attractions, further enhancing the value of these digital collectibles. This marks Jeju Island's foray into the world of NFTs, a first for the region. Notably, Jeju is also planning to integrate these NFTs with its local stablecoin, Tamna Jeon, which was introduced in 2019 to stimulate the economy.

此外，持有Tao NFT的游客将有资格获得景点折扣等福利，进一步提升这些数字收藏品的价值。这标志着济州岛进军 NFT 领域，这在该地区尚属首次。值得注意的是，济州岛还计划将这些 NFT 与其当地稳定币 Tamna Jeon 整合，该稳定币于 2019 年推出，旨在刺激经济。

The stablecoin initiative involves both residents and merchants, offering rechargeable prepaid cards. By merging NFTs with this system, Jeju aims to provide extra benefits to visitors.

稳定币计划涉及居民和商家，提供可充值预付卡。通过将 NFT 与该系统合并，济州岛旨在为游客提供额外的好处。

This move is particularly noteworthy considering South Korea's stringent regulations on NFTs, especially in the gaming sector. However, local authorities seem optimistic, aiming to use the Tao card to overcome regulatory obstacles and attract tourists in innovative ways.

考虑到韩国对 NFT 的严格监管，尤其是在游戏领域，这一举措尤其值得注意。然而，当地政府似乎很乐观，旨在利用淘卡克服监管障碍，以创新方式吸引游客。

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