濟州島 NFT「遊客卡」旨在吸引千禧世代和 Z 世代遊客

韓國的熱帶天堂濟州島希望透過獨特的方式吸引千禧世代和 Z 世代遊客——NFT 驅動的「遊客卡」。

Jeju Island, a popular tourist destination in South Korea, is preparing to launch NFT-powered "visitors' cards" to entice younger generations, specifically millennials and Gen Zers. According to a report by Maeil Kyungjae, the self-governing province of the island is planning to introduce these digital tourist cards in the second half of 2025.

韓國熱門旅遊目的地濟州島正準備推出由 NFT 驅動的“遊客卡”，以吸引年輕一代，特別是千禧一代和 Z 世代。根據 Maeil Kyungjae 報導，該島自治省計劃在 2025 年下半年推出這些數位旅遊卡。

The cards will be linked to non-fungible tokens (NFTs) on an unspecified blockchain and will offer tourists various benefits, including discounts and travel subsidies. The initiative aims to attract the MZ generation—a term used in South Korea to refer to millennials and zoomers—and boost tourism numbers, as reported by local media.

這些卡將與未指定的區塊鏈上的不可替代代幣（NFT）相關聯，並將為遊客提供各種優惠，包括折扣和旅行補貼。根據當地媒體報道，該舉措旨在吸引 MZ 世代（韓國用來指千禧世代和變焦世代的術語）並增加旅遊業數量。

In addition, tourists holding Tao NFTs will be eligible for perks such as discounts on attractions, further enhancing the value of these digital collectibles. This marks Jeju Island's foray into the world of NFTs, a first for the region. Notably, Jeju is also planning to integrate these NFTs with its local stablecoin, Tamna Jeon, which was introduced in 2019 to stimulate the economy.

此外，持有Tao NFT的遊客將有資格獲得景點折扣等福利，進一步提升這些數位收藏品的價值。這標誌著濟州島進軍 NFT 領域，這在該地區尚屬首次。值得注意的是，濟州島還計劃將這些 NFT 與當地穩定幣 Tamna Jeon 整合，該穩定幣於 2019 年推出，旨在刺激經濟。

The stablecoin initiative involves both residents and merchants, offering rechargeable prepaid cards. By merging NFTs with this system, Jeju aims to provide extra benefits to visitors.

穩定幣計劃涉及居民和商家，提供可充值預付卡。透過將 NFT 與此系統合併，濟州島旨在為遊客提供額外的好處。

This move is particularly noteworthy considering South Korea's stringent regulations on NFTs, especially in the gaming sector. However, local authorities seem optimistic, aiming to use the Tao card to overcome regulatory obstacles and attract tourists in innovative ways.

考慮到韓國對 NFT 的嚴格監管，尤其是在遊戲領域，這項舉措尤其值得注意。然而，地方政府似乎很樂觀，旨在利用淘卡克服監管障礙，以創新方式吸引遊客。

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