2022 年 FIFA 世界杯期间球迷代币激增：市场繁荣，波动加剧

在卡塔尔 FIFA 世界杯的热潮中，加密货币和体育相结合的球迷代币人气飙升。在赛事的吸引力推动下，11 月份的日均交易量猛增了十倍，达到 3 亿美元。这些代币赋予持有者独家福利，例如赠品和投票权，同时还提供了新颖的投资机会。然而，他们的价格波动仍然令人担忧，梅西的阿根廷队尽管随后取得了胜利，但近期的股价暴跌就证明了这一点。

Amid the fervor of the 2022 FIFA World Cup, the market for fan tokens, a symbiotic union of cryptocurrency and sports, has ignited in the desert of Qatar. Fueled by the allure of engaging with beloved teams and the prospect of unique rewards, the appetite for these niche digital assets has skyrocketed.

在 2022 年 FIFA 世界杯的热潮中，加密货币与体育的共生联盟——球迷代币市场在卡塔尔沙漠中点燃。在与心爱的团队合作的吸引力和独特奖励的前景的推动下，对这些利基数字资产的兴趣猛增。

Data from Kaiko, a reputable crypto data provider, reveals a surge in average daily trading volumes for fan tokens, soaring from $32 million in October to approximately $300 million in November. This exponential growth, a staggering tenfold increase, attests to the heightened interest in this burgeoning asset class.

知名加密货币数据提供商 Kaiko 的数据显示，粉丝代币的日均交易量激增，从 10 月的 3200 万美元飙升至 11 月的约 3 亿美元。这种指数级增长，惊人的十倍增长，证明了人们对这一新兴资产类别的兴趣日益浓厚。

For some, fan tokens offer a pathway to forge a deeper connection with their cherished sports teams. They present opportunities to partake in exclusive perks, such as the chance to win prizes, cast votes on in-match music selections, or even influence club decisions. Conversely, others perceive fan tokens as lucrative investment opportunities, anticipating the potential for substantial financial returns.

对于一些人来说，粉丝代币提供了一种与他们喜爱的运动队建立更深层次联系的途径。他们提供了参与独家福利的机会，例如有机会赢得奖品、对比赛中的音乐选择进行投票，甚至影响俱乐部的决策。相反，其他人则将粉丝代币视为利润丰厚的投资机会，并预计其具有丰厚的财务回报潜力。

However, the uncharted waters of fan tokens necessitate caution and a tempered approach. The values of these digital assets exhibit a pronounced volatility, with no discernible correlation to the real-world performance of teams.

然而，粉丝代币的未知领域需要谨慎和温和的方法。这些数字资产的价值表现出明显的波动性，与团队的现实表现没有明显的相关性。

The rollercoaster ride endured by the fan token of Argentina, the squad led by the legendary Lionel Messi, serves as a vivid illustration of this unpredictable market. Following Argentina's shock defeat against Saudi Arabia, the token's value plummeted by 25%, only to experience a further 22% drop despite the team's subsequent triumph over Mexico.

阿根廷传奇球星梅西率领的球队所经历的过山车之旅，生动地说明了这个不可预测的市场。在阿根廷队惨败于沙特阿拉伯队之后，该代币的价值暴跌了 25%，尽管该队随后战胜了墨西哥队，但其价格仍进一步下跌了 22%。

Similarly, the fan token of Portugal, spearheaded by the iconic Cristiano Ronaldo, experienced a 119% surge in the lead-up to the tournament, but subsequently lost nearly half its value, despite Portugal's undefeated record and group-topping performance.

同样，以克里斯蒂亚诺·罗纳尔多为首的葡萄牙球迷代币在世界杯前夕飙升了 119%，但随后贬值了近一半，尽管葡萄牙队保持着不败战绩和小组第一的表现。

The malaise that has plagued the broader cryptocurrency market has also cast a shadow over the prices of fan tokens. Researchers attribute the decline in fan token prices to investors' risk-averse behavior, which has led to a general sell-off of volatile assets.

困扰更广泛的加密货币市场的低迷也给粉丝代币的价格蒙上了阴影。研究人员将粉丝代币价格的下跌归因于投资者的风险规避行为，这导致了波动性资产的普遍抛售。

The total market capitalization of fan coins witnessed a surge to $401 million during the opening weekend of the World Cup, up from $256 million approximately ten days prior, according to data from CoinGecko. However, the market cap has since retreated below $300 million.

根据 CoinGecko 的数据，世界杯开幕周末期间，球迷币的总市值从大约 10 天前的 2.56 亿美元飙升至 4.01 亿美元。然而，此后市值已回落至 3 亿美元以下。

Siddharth Jaiswal, the founder and CEO of Sportzchain, a company focused on issuing fan tokens in the Asian market, emphasizes the importance of approaching fan token purchases with a primary focus on the non-financial benefits.

Sportzchain 是一家专注于在亚洲市场发行粉丝代币的公司，其创始人兼首席执行官 Siddharth Jaiswal 强调了以非财务利益为主要关注点来进行粉丝代币购买的重要性。

"The cherry on the cake is that it's a tool, available on the blockchain that can be easily traded in the future, so there is a financial connotation attached to it," Jaiswal elucidates. "But the first perception should never be that you're buying the fan token from a profit-generating standpoint."

“锦上添花的是，它是一种可以在区块链上使用的工具，可以在未来轻松进行交易，因此它具有金融内涵，”Jaiswal 解释道。 “但第一感觉永远不应该是你是从盈利的角度购买粉丝代币。”

Socios, a leading player in the fan token industry, has inked partnerships with some of the world's most renowned football clubs, including Paris Saint-Germain, Manchester City, Inter Milan, and Atletico Madrid, as well as the Portuguese and Argentinian national teams. The market caps of these partnered tokens range from approximately $7 million to $21 million.

Socios 是粉丝代币行业的领先企业，已与一些世界最著名的足球俱乐部建立了合作伙伴关系，包括巴黎圣日耳曼、曼城、国际米兰和马德里竞技，以及葡萄牙和阿根廷国家队。这些合作代币的市值约为 700 万美元至 2100 万美元。

Trading volumes for the Socios-linked token Chilliz, which users purchase to facilitate transactions involving team tokens, reached a seven-month high in early November, fueled by anticipation of the World Cup. However, trading volumes have since declined by 40% from that peak.

在世界杯预期的推动下，用户购买与 Socios 相关的代币 Chilliz 是为了促进涉及球队代币的交易，该代币的交易量在 11 月初达到了七个月以来的最高点。然而，此后交易量较峰值下降了 40%。

An analysis of fiat currency usage in Chilliz token trading reveals a predominance of the Korean won, with its total fiat volume exceeding 87% in early November, followed by the Turkish lira, according to data from Kaiko.

根据 Kaiko 的数据，对 Chilliz 代币交易中法定货币使用情况的分析显示，韩元占据主导地位，11 月初其法定货币总量超过 87%，其次是土耳其里拉。

The growth spurt in fan tokens coincides with significant turbulence within the cryptocurrency market, following the recent collapse of the major exchange FTX. Bitcoin, the industry bellwether, has been languishing near its two-year low of approximately $16,245.

粉丝代币的激增恰逢主要交易所 FTX 最近崩溃后加密货币市场的严重动荡。比特币作为行业领头羊，一直在接近两年低点约 16,245 美元附近徘徊。

While the FTX fiasco has raised grave concerns regarding the lack of regulation in the digital asset space, fan coins, which some issuers classify as utility tokens, remain in a gray area.

尽管 FTX 的惨败引发了人们对数字资产领域缺乏监管的严重担忧，但一些发行人将其归类为实用代币的粉丝币仍处于灰色地带。

Marcus Sotiriou, an analyst at digital asset broker GlobalBlock, cautions that tokens lacking sufficient utility may face regulatory scrutiny, potentially being deemed as investment vehicles into the associated clubs. However, Sotiriou believes that fan tokens offering exclusive benefits and focusing on their utility to fans should not encounter regulatory hurdles.

数字资产经纪商 GlobalBlock 分析师 Marcus Sotiriou 警告称，缺乏足够效用的代币可能会面临监管审查，可能被视为相关俱乐部的投资工具。然而，Sotiriou 认为，提供独家福利并注重其对粉丝的实用性的粉丝代币不应遇到监管障碍。

Socios has expressed its support for regulation, recognizing its potential to enhance trust and transparency for fans. In August, Britain's advertising watchdog upheld a ruling against Arsenal over two misleading and irresponsible advertisements for fan tokens on the club's website and Facebook, although the club contested this assessment.

Socios 表示支持监管，认识到监管有增强粉丝信任和透明度的潜力。 8 月，英国广告监管机构维持了对阿森纳的裁决，因为阿森纳在俱乐部网站和 Facebook 上发布了两则误导性且不负责任的球迷代币广告，但俱乐部对这一评估提出了异议。

Markus Thielen, head of research at digital assets platform Matrixport, cautions that the interest in fan tokens among football enthusiasts may prove transient.

数字资产平台 Matrixport 研究主管 Markus Thielen 警告说，足球爱好者对球迷代币的兴趣可能是短暂的。

"Companies and teams that are selling those tokens must now offer more value at regular intervals, otherwise users will lose interest after the World Cup quite quickly," Thielen asserts.

“出售这些代币的公司和团队现在必须定期提供更多价值，否则用户将在世界杯后很快失去兴趣，”蒂伦断言。

As the World Cup fever grips the globe, the market for fan tokens has ignited, offering both opportunities and challenges in the intersection of sports and finance. While these tokens hold the potential to deepen fan engagement and present investment prospects, their unpredictable nature and regulatory uncertainties necessitate a measured and informed approach.

随着世界杯热潮席卷全球，球迷代币市场也随之兴起，为体育与金融的交叉领域带来了机遇与挑战。虽然这些代币具有加深粉丝参与度和呈现投资前景的潜力，但其不可预测性和监管不确定性需要采取谨慎和明智的方法。