Beyond，Inc。执行董事长Marcus Lemonis最近也担任了首席执行官的角色，他正兑现了他的承诺，将公司的重点转向“以强大的技术重点为“亲和力和数据货币化模型”。

在他被任命为PEO的一个月后，超越子公司商业策略已经推出了一个数字代币，这将使投资者有机会拥有其核心品牌之一Overstock.com的知识产权。

In a move that brings together several key initiatives for Beyond, Inc. (NYSE:BND) — and the return of an annual tradition at Overstock — the company is launching a digital token offering that will give investors the chance to own a piece of the intellectual property of one of its core brands.

为了汇集了Beyond Inc.（NYSE：BND）的几项关键举措，以及在OverStock的年度传统返回 - 该公司正在推出数字代码产品，这将使投资者有机会拥有其核心品牌之一的知识产权。

As part of a broader crowdfunding effort that has a goal of at least $250,000 and a maximum of $1.2 million by Oct. 15, 2025, Beyond subsidiary Commercial Strategies is offering a portion of its Overstock brand to investors via the tZero token platform. The offering is designed to increase Commercial Strategies’ capitalization and financial flexibility and create a market for Beyond’s tokenized digital securities.

作为一项更广泛的众筹活动的一部分，到2025年10月15日，其目标至少为25万美元，最高为120万美元，除了辅助商业策略之外，其目标是通过Tzero代币平台向投资者提供一部分OverStock品牌。该产品旨在增加商业策略的资本化和财务灵活性，并为超越代币化的数字证券创造一个市场。

At least one goal of the offering is to raise awareness of the Overstock brand, which is focused on home furnishings and decor and has been a subsidiary of Beyond since early 2024, in the wake of Beyond’s acquisition of Bed Bath & Beyond. To that end, Beyond also is kicking off the first annual “O” Days anniversary sale to celebrate 26 years since Overstock was founded in spring 1999. The sale will take place April 24-28 and feature a range of flash price drops of up to 75% along with blanket discounts across key categories, including rugs, jewelry, mattresses and furniture.

产品的至少一个目标是提高人们对OverStock品牌的认识，该品牌专注于家具和装饰，并自2024年初以来一直是Beyond的子公司。为此，除了1999年春季Overstock成立以来，超越的首次年度“ O”日周年纪念日出售，庆祝26年。销售将于4月24日至28日举行，并以一系列的闪光价格下降了75％，以及包括遍布关键类别的毛毯折扣，包括馆，珠宝，珠宝，床垫和家具。

“This is the broadest and deepest sale we’ve had in years at Overstock, and we are beyond excited to offer our customers these deals on their favorite legacy categories,” said Marcus Lemonis, executive chairman of Beyond, Inc. and principal executive officer. “These are the kinds of deals that don’t come around every day — and bringing them all together in one event is something we’re immensely excited about.”

“这是我们多年来在Overstock多年来最广泛，最深切的销售，我们很高兴为客户提供他们最喜欢的遗产类别的交易，” Beyond，Inc。执行董事长兼首席执行官Marcus Lemonis说。 “这些是每天都不会产生的交易 - 在一个事件中将它们全部结合在一起是我们非常兴奋的事情。”

Lemonis recently has been focused on shifting the company’s attention toward “an affinity and data monetization model with a strong technology focus.” He took on the role of PEO after Beyond, Inc. announced a reorganization in March 2025.

Lemonis最近致力于将公司的注意力转移到“具有强大技术重点的亲和力和数据货币化模型”上。他担任PEO After，Inc。的角色，宣布在2025年3月进行重组。

“We are excited to be launching the O Digital Token, a unique investment opportunity linked to the valuable intellectual property of Overstock, a recognized and trusted brand with a passionate customer base,” said Lemonis. “This digital asset is a crowdfunding offering of a tokenized digital security linked to Overstock intellectual property, a real-world asset, and it’s designed to pay an annual dividend. This will also support and demonstrate the efficacy of the tZero platform, a company where Beyond owns a very significant interest. The O Digital Token also will offer its investors a first-of-its-kind opportunity to participate in the Overstock brand’s growth and create a community to belong to.”

Lemonis说：“我们很高兴能推出O Digital代币，这是一个独特的投资机会，与OverStock的宝贵知识产权有关，OverStock是一个充满激情的客户群的公认和值得信赖的品牌。” “该数字资产是众筹的，该众筹的数字安全性与销售的知识产权，现实世界中的资产相关联，它旨在支付年度股息。这还将支持和支持Tzero平台的功效，这是一家非常重要的兴趣的公司，在该公司中，这是一个非常重要的兴趣。 到。”

The O Digital Tokens are being sold for $10 a pop, although current Beyond, Inc. (NYSE:BND) stockholders get preferred pricing of $5 a share. The minimum investment required is $100, with a maximum set at $4,000. Holders of the tokens/shares will receive an annual dividend derived from 1% of the net sales from Overstock.com. The site for the token sale also mentions that, in the future, the company may attach other benefits to the tokens, such as the opportunity to get early access to new products.

o数字代币的出售价格是每笔流行10美元，尽管Current Beyond，Inc。（NYSE：BND）股东获得的首选价格为每股5美元。所需的最低投资为100美元，最高设定为4,000美元。令牌/股票的持有人将获得来自Overstock.com净销售额的1％的年度股息。代币销售的网站还提到，将来，公司可能会为代币附加其他好处，例如有机会尽早获得新产品。

Lemonis first hinted at plans for a tokenized BuyBuy Baby investment when the company announced the acquisition of the children’s and baby furniture retailer in February 2025. In addition to plans to reopen BuyBuy Baby stores, Lemonis also floated the ideas of “tokenizing” part of the BuyBuy Baby IP, as well as potentially creating a blockchain-based ledger that would act as a centralized database for all of a family’s important documents.

Lemonis首先暗示了该公司在2025年2月宣布收购儿童和婴儿家具零售商时收购儿童和婴儿家具零售商时的计划家庭的重要文件。