Beyond，Inc。執行董事長Marcus Lemonis最近也擔任了首席執行官的角色，他正兌現了他的承諾，將公司的重點轉向“以強大的技術重點為“親和力和數據貨幣化模型”。

在他被任命為PEO的一個月後，超越子公司商業策略已經推出了一個數字代幣，這將使投資者有機會擁有其核心品牌之一Overstock.com的知識產權。

In a move that brings together several key initiatives for Beyond, Inc. (NYSE:BND) — and the return of an annual tradition at Overstock — the company is launching a digital token offering that will give investors the chance to own a piece of the intellectual property of one of its core brands.

為了匯集了Beyond Inc.（NYSE：BND）的幾項關鍵舉措，以及在OverStock的年度傳統返回 - 該公司正在推出數字代碼產品，這將使投資者有機會擁有其核心品牌之一的知識產權。

As part of a broader crowdfunding effort that has a goal of at least $250,000 and a maximum of $1.2 million by Oct. 15, 2025, Beyond subsidiary Commercial Strategies is offering a portion of its Overstock brand to investors via the tZero token platform. The offering is designed to increase Commercial Strategies’ capitalization and financial flexibility and create a market for Beyond’s tokenized digital securities.

作為一項更廣泛的眾籌活動的一部分，到2025年10月15日，其目標至少為25萬美元，最高為120萬美元，除了輔助商業策略之外，其目標是通過Tzero代幣平台向投資者提供一部分OverStock品牌。該產品旨在增加商業策略的資本化和財務靈活性，並為超越代幣化的數字證券創造一個市場。

At least one goal of the offering is to raise awareness of the Overstock brand, which is focused on home furnishings and decor and has been a subsidiary of Beyond since early 2024, in the wake of Beyond’s acquisition of Bed Bath & Beyond. To that end, Beyond also is kicking off the first annual “O” Days anniversary sale to celebrate 26 years since Overstock was founded in spring 1999. The sale will take place April 24-28 and feature a range of flash price drops of up to 75% along with blanket discounts across key categories, including rugs, jewelry, mattresses and furniture.

產品的至少一個目標是提高人們對OverStock品牌的認識，該品牌專注於家具和裝飾，並自2024年初以來一直是Beyond的子公司。為此，除了1999年春季Overstock成立以來，超越的首次年度“ O”日週年紀念日出售，慶祝26年。銷售將於4月24日至28日舉行，並以一系列的閃光價格下降了75％，以及包括遍布關鍵類別的毛毯折扣，包括館，珠寶，珠寶，床墊和家具。

“This is the broadest and deepest sale we’ve had in years at Overstock, and we are beyond excited to offer our customers these deals on their favorite legacy categories,” said Marcus Lemonis, executive chairman of Beyond, Inc. and principal executive officer. “These are the kinds of deals that don’t come around every day — and bringing them all together in one event is something we’re immensely excited about.”

“這是我們多年來在Overstock多年來最廣泛，最深切的銷售，我們很高興為客戶提供他們最喜歡的遺產類別的交易，” Beyond，Inc。執行董事長兼首席執行官Marcus Lemonis說。 “這些是每天都不會產生的交易 - 在一個事件中將它們全部結合在一起是我們非常興奮的事情。”

Lemonis recently has been focused on shifting the company’s attention toward “an affinity and data monetization model with a strong technology focus.” He took on the role of PEO after Beyond, Inc. announced a reorganization in March 2025.

Lemonis最近致力於將公司的注意力轉移到“具有強大技術重點的親和力和數據貨幣化模型”上。他擔任PEO After，Inc。的角色，宣佈在2025年3月進行重組。

“We are excited to be launching the O Digital Token, a unique investment opportunity linked to the valuable intellectual property of Overstock, a recognized and trusted brand with a passionate customer base,” said Lemonis. “This digital asset is a crowdfunding offering of a tokenized digital security linked to Overstock intellectual property, a real-world asset, and it’s designed to pay an annual dividend. This will also support and demonstrate the efficacy of the tZero platform, a company where Beyond owns a very significant interest. The O Digital Token also will offer its investors a first-of-its-kind opportunity to participate in the Overstock brand’s growth and create a community to belong to.”

Lemonis說：“我們很高興能推出O Digital代幣，這是一個獨特的投資機會，與OverStock的寶貴知識產權有關，OverStock是一個充滿激情的客戶群的公認和值得信賴的品牌。” “該數字資產是眾籌的，該眾籌的數字安全性與銷售的知識產權，現實世界中的資產相關聯，它旨在支付年度股息。這還將支持和支持Tzero平台的功效，這是一家非常重要的興趣的公司，在該公司中，這是一個非常重要的興趣。 到。”

The O Digital Tokens are being sold for $10 a pop, although current Beyond, Inc. (NYSE:BND) stockholders get preferred pricing of $5 a share. The minimum investment required is $100, with a maximum set at $4,000. Holders of the tokens/shares will receive an annual dividend derived from 1% of the net sales from Overstock.com. The site for the token sale also mentions that, in the future, the company may attach other benefits to the tokens, such as the opportunity to get early access to new products.

o數字代幣的出售價格是每筆流行10美元，儘管Current Beyond，Inc。 （NYSE：BND）股東獲得的首選價格為每股5美元。所需的最低投資為100美元，最高設定為4,000美元。令牌/股票的持有人將獲得來自Overstock.com淨銷售額的1％的年度股息。代幣銷售的網站還提到，將來，公司可能會為代幣附加其他好處，例如有機會儘早獲得新產品。

Lemonis first hinted at plans for a tokenized BuyBuy Baby investment when the company announced the acquisition of the children’s and baby furniture retailer in February 2025. In addition to plans to reopen BuyBuy Baby stores, Lemonis also floated the ideas of “tokenizing” part of the BuyBuy Baby IP, as well as potentially creating a blockchain-based ledger that would act as a centralized database for all of a family’s important documents.

Lemonis首先暗示了該公司在2025年2月宣布收購兒童和嬰兒家具零售商時收購兒童和嬰兒家具零售商時的計劃家庭的重要文件。