Just one month after his appointment as PEO, Beyond subsidiary Commercial Strategies has launched a digital token that will give investors the chance to own a piece of the intellectual property of one of its core brands — Overstock.com.
In a move that brings together several key initiatives for Beyond, Inc. (NYSE:BND) — and the return of an annual tradition at Overstock — the company is launching a digital token offering that will give investors the chance to own a piece of the intellectual property of one of its core brands.
As part of a broader crowdfunding effort that has a goal of at least $250,000 and a maximum of $1.2 million by Oct. 15, 2025, Beyond subsidiary Commercial Strategies is offering a portion of its Overstock brand to investors via the tZero token platform. The offering is designed to increase Commercial Strategies’ capitalization and financial flexibility and create a market for Beyond’s tokenized digital securities.
At least one goal of the offering is to raise awareness of the Overstock brand, which is focused on home furnishings and decor and has been a subsidiary of Beyond since early 2024, in the wake of Beyond’s acquisition of Bed Bath & Beyond. To that end, Beyond also is kicking off the first annual “O” Days anniversary sale to celebrate 26 years since Overstock was founded in spring 1999. The sale will take place April 24-28 and feature a range of flash price drops of up to 75% along with blanket discounts across key categories, including rugs, jewelry, mattresses and furniture.
“This is the broadest and deepest sale we’ve had in years at Overstock, and we are beyond excited to offer our customers these deals on their favorite legacy categories,” said Marcus Lemonis, executive chairman of Beyond, Inc. and principal executive officer. “These are the kinds of deals that don’t come around every day — and bringing them all together in one event is something we’re immensely excited about.”
Lemonis recently has been focused on shifting the company’s attention toward “an affinity and data monetization model with a strong technology focus.” He took on the role of PEO after Beyond, Inc. announced a reorganization in March 2025.
“We are excited to be launching the O Digital Token, a unique investment opportunity linked to the valuable intellectual property of Overstock, a recognized and trusted brand with a passionate customer base,” said Lemonis. “This digital asset is a crowdfunding offering of a tokenized digital security linked to Overstock intellectual property, a real-world asset, and it’s designed to pay an annual dividend. This will also support and demonstrate the efficacy of the tZero platform, a company where Beyond owns a very significant interest. The O Digital Token also will offer its investors a first-of-its-kind opportunity to participate in the Overstock brand’s growth and create a community to belong to.”
The O Digital Tokens are being sold for $10 a pop, although current Beyond, Inc. (NYSE:BND) stockholders get preferred pricing of $5 a share. The minimum investment required is $100, with a maximum set at $4,000. Holders of the tokens/shares will receive an annual dividend derived from 1% of the net sales from Overstock.com. The site for the token sale also mentions that, in the future, the company may attach other benefits to the tokens, such as the opportunity to get early access to new products.
Lemonis first hinted at plans for a tokenized BuyBuy Baby investment when the company announced the acquisition of the children’s and baby furniture retailer in February 2025. In addition to plans to reopen BuyBuy Baby stores, Lemonis also floated the ideas of “tokenizing” part of the BuyBuy Baby IP, as well as potentially creating a blockchain-based ledger that would act as a centralized database for all of a family’s important documents.
