埃隆·马斯克 (Elon Musk) 的 X 愿景：从推文到“一切应用”帝国

2022 年收购 Twitter 后，埃隆·马斯克将其重新命名为 X，这是一款雄心勃勃的“一切应用程序”。 X 对微博、转发和主题标签的关注使其成为潜在的超级应用程序，类似于微信。为了增强其吸引力，X 推出了新功能，例如 Grok 的高级聊天机器人、智能电视应用程序以及针对内容创作者的广告定位选项。尽管面临挑战，马斯克仍然对 X 快速创新和转型的潜力持乐观态度。

Elon Musk's Vision for X: Transforming Social Media into an "Everything App"

埃隆·马斯克 (Elon Musk) 的 X 愿景：将社交媒体转变为“一切应用程序”

In the realm of technology, Elon Musk, a visionary entrepreneur and the world's wealthiest individual, has set his sights on revolutionizing social media with X, formerly known as Twitter. Acquired in 2022 for a staggering $44 billion, X has been the subject of Musk's ambitious plans to transform it into an "everything app," akin to the immensely popular WeChat platform in China.

在技​​术领域，埃隆·马斯克（Elon Musk）是一位富有远见的企业家和世界上最富有的人，他将目光投向了通过 X（以前称为 Twitter）彻底改变社交媒体。 X 于 2022 年以惊人的 440 亿美元收购，一直是马斯克雄心勃勃的计划的主题，该计划将其转变为“一切应用程序”，类似于在中国非常受欢迎的微信平台。

Redefining Microblogging: The Core of X

重新定义微博：X 的核心

At its heart, X remains a microblogging platform, allowing users to share short messages known as tweets. Through the use of the @ symbol followed by a username, users can connect with each other and access a feed of their tweets. Retweeting, the act of republishing another user's tweet, plays a pivotal role in the platform's dynamic. To categorize tweets related to specific topics, users employ hashtags, which begin with the # symbol.

从本质上讲，X 仍然是一个微博平台，允许用户分享称为推文的短消息。通过使用@符号后跟用户名，用户可以相互联系并访问他们的推文提要。转发，即重新发布其他用户的推文的行为，在平台的动态中发挥着关键作用。为了对与特定主题相关的推文进行分类，用户使用以 # 符号开头的主题标签。

"Everything App" Vision: Emulating WeChat's Success

“万物应用”愿景：效仿微信的成功

Musk envisions X as an all-encompassing app that mimics the functionality of WeChat, an app widely used in China for a multitude of daily tasks such as messaging, banking, and shopping. By expanding the capabilities of X to include a diverse range of services, Musk aims to increase its revenue potential and make it indispensable to users' daily lives.

马斯克将 X 设想为一款模仿微信功能的包罗万象的应用程序，微信是一款在中国广泛使用的应用程序，用于执行消息传递、银行业务和购物等多种日常任务。通过扩展 X 的功能以涵盖多种服务，马斯克的目标是增加其收入潜力并使其成为用户日常生活中不可或缺的一部分。

Challenges and Potential: The Road to a Super App

挑战与潜力：超级应用之路

More than a year since its acquisition, X appears to face an arduous path to emulate WeChat's success. Critics question whether Musk's ambition to transform X into a super app may prove to be an elusive dream. However, experts contend that X possesses the potential to establish itself as a premier super app if it can overcome the pitfalls that have hindered similar aspiring apps in the past.

收购一年多以来，X 似乎面临着效仿微信成功的艰辛之路。批评者质疑马斯克将 X 转变为超级应用程序的雄心是否可能被证明是一个难以实现的梦想。然而，专家们认为，如果 X 能够克服过去阻碍类似应用程序的缺陷，那么它就有潜力成为一流的超级应用程序。

Strategic Expansion: Building the Super App Ecosystem

战略扩张：打造超级应用生态

To achieve its super app aspirations, X must adopt a strategic approach in its expansion. Merely adding a "Buy" button or attempting to replicate PayPal's embedded functionality within a social network is unlikely to yield success. Instead, X should focus on nurturing creators, offering features that directly support their efforts, and fostering widespread adoption among users. By taking these strategic steps, X can establish itself as a super app of choice.

为了实现其超级应用程序的愿望，X 必须在扩张中采取战略方法。仅仅添加“购买”按钮或尝试在社交网络中复制 PayPal 的嵌入式功能不太可能取得成功。相反，X 应该专注于培养创作者，提供直接支持他们努力的功能，并促进用户的广泛采用。通过采取这些战略步骤，X 可以将自己打造为首选的超级应用程序。

Grok: Amplifying AI Capabilities

Grok：增强人工智能能力

XAI, the research and development division of X, has made its advanced chatbot, Grok, available to all premium subscribers. This move is accompanied by the open sourcing of Grok's underlying code, enabling developers to collaborate and contribute to the chatbot's advancement. By making Grok more accessible, X strengthens its premium subscription offering and encourages non-subscribers to upgrade. Furthermore, the open sourcing of Grok could lead to innovative applications beyond the X platform.

XAI 是 X 的研发部门，已向所有高级订阅者提供其先进的聊天机器人 Grok。此举伴随着 Grok 底层代码的开源，使开发人员能够协作并为聊天机器人的进步做出贡献。通过让 Grok 更容易使用，X 加强了其高级订阅服务并鼓励非订阅者升级。此外，Grok 的开源可能会带来 X 平台之外的创新应用程序。

Smart TV App: Challenging YouTube's Dominance

智能电视应用：挑战 YouTube 的统治地位

In a bold move, X announced the launch of a new app designed specifically for smart TVs, poised to compete directly with YouTube. The app, expected to debut on platforms such as Amazon and Samsung, is a reflection of Musk's strategy to broaden X's functionalities and challenge YouTube's supremacy in online video streaming.

X 采取了大胆举措，宣布推出一款专为智能电视设计的新应用，准备与 YouTube 直接竞争。该应用程序预计将在亚马逊和三星等平台上首次亮相，这反映了马斯克扩大 X 功能并挑战 YouTube 在在线视频流媒体领域霸主地位的战略。

Luring Content Creators: Introducing Ad Targeting Options

吸引内容创作者：引入广告定位选项

In an effort to attract content creators from YouTube, X introduced new ad targeting capabilities in February 2024. The platform allows advertisers to place ads before videos of specific creators in both the main timeline and individual profiles. Creators are offered a revenue-sharing arrangement, providing them with an alternative monetization stream for their work.

为了吸引 YouTube 的内容创作者，X 于 2024 年 2 月推出了新的广告定位功能。该平台允许广告商在主时间线和个人资料中的特定创作者的视频之前放置广告。为创作者提供收入分享安排，为他们的作品提供替代的货币化流。

Internal Communication and Challenges

内部沟通和挑战

During an internal meeting held on the anniversary of Musk's acquisition of X, the company's leadership discussed the challenges involved in transitioning from Twitter 1.0 to the envisioned super app. Musk's actions have resulted in the departure of major advertisers, the lackluster performance of X Premium subscriptions, continued unprofitability, and a decline in the company's valuation. Despite these setbacks, Musk expressed optimism, emphasizing the company's rapid innovation pace.

在马斯克收购 X 周年纪念日举行的内部会议上，公司领导层讨论了从 Twitter 1.0 过渡到设想的超级应用程序所面临的挑战。马斯克的行为导致了主要广告商的离开、X Premium订阅表现不佳、持续亏损以及公司估值下降。尽管遇到这些挫折，马斯克仍表达了乐观态度，强调公司快速的创新步伐。

Conclusion

结论

Elon Musk's vision for X is audacious, aiming to transform a popular social media platform into a comprehensive "everything app." The platform's potential as a super app hinges on its ability to navigate obstacles, expand strategically, and leverage its advanced technologies. While the path ahead may be fraught with challenges, X possesses the potential to reshape the social media landscape and redefine the way we communicate and interact online.

埃隆·马斯克对 X 的愿景是大胆的，旨在将流行的社交媒体平台转变为全面的“一切应用程序”。该平台作为超级应用程序的潜力取决于其克服障碍、战略性扩展和利用其先进技术的能力。尽管前方的道路可能充满挑战，但 X 拥有重塑社交媒体格局并重新定义我们在线交流和互动方式的潜力。