馬斯克 (Elon Musk) 的 X 願景：從推文到「一切應用」帝國

2022 年收購 Twitter 後，馬斯克將其重新命名為 X，這是一款雄心勃勃的「一切應用程式」。 X 對微博、轉發和主題標籤的關注使其成為潛在的超級應用程序，類似於微信。為了增強其吸引力，X 推出了新功能，例如 Grok 的高級聊天機器人、智慧電視應用程式以及針對內容創作者的廣告定位選項。儘管面臨挑戰，馬斯克仍然對 X 快速創新和轉型的潛力持樂觀態度。

Elon Musk's Vision for X: Transforming Social Media into an "Everything App"

伊隆馬斯克 (Elon Musk) 的 X 願景：將社交媒體轉變為“一切應用程式”

In the realm of technology, Elon Musk, a visionary entrepreneur and the world's wealthiest individual, has set his sights on revolutionizing social media with X, formerly known as Twitter. Acquired in 2022 for a staggering $44 billion, X has been the subject of Musk's ambitious plans to transform it into an "everything app," akin to the immensely popular WeChat platform in China.

在科技領域，馬斯克（Elon Musk）是一位富有遠見的企業家和世界上最富有的人，他將目光投向了透過 X（以前稱為 Twitter）徹底改變社交媒體。 X 於 2022 年以驚人的 440 億美元收購，一直是馬斯克雄心勃勃的計劃的主題，該計劃將其轉變為“一切應用程序”，類似於在中國非常受歡迎的微信平台。

Redefining Microblogging: The Core of X

重新定義微博：X 的核心

At its heart, X remains a microblogging platform, allowing users to share short messages known as tweets. Through the use of the @ symbol followed by a username, users can connect with each other and access a feed of their tweets. Retweeting, the act of republishing another user's tweet, plays a pivotal role in the platform's dynamic. To categorize tweets related to specific topics, users employ hashtags, which begin with the # symbol.

從本質上講，X 仍然是一個微博平台，允許用戶分享稱為推文的短訊息。透過使用@符號後跟用戶名，用戶可以相互聯繫並訪問他們的推文提要。轉發，即重新發布其他用戶的推文的行為，在平台的動態中發揮關鍵作用。為了對與特定主題相關的推文進行分類，使用者使用以 # 符號開頭的主題標籤。

"Everything App" Vision: Emulating WeChat's Success

「萬物應用」願景：效法微信的成功

Musk envisions X as an all-encompassing app that mimics the functionality of WeChat, an app widely used in China for a multitude of daily tasks such as messaging, banking, and shopping. By expanding the capabilities of X to include a diverse range of services, Musk aims to increase its revenue potential and make it indispensable to users' daily lives.

馬斯克將 X 設想為一款模仿微信功能的包羅萬象的應用程序，微信是一款在中國廣泛使用的應用程序，用於執行消息傳遞、銀行業務和購物等多種日常任務。透過擴展 X 的功能以涵蓋多種服務，馬斯克的目標是增加其收入潛力並使其成為用戶日常生活中不可或缺的一部分。

Challenges and Potential: The Road to a Super App

挑戰與潛力：超級應用之路

More than a year since its acquisition, X appears to face an arduous path to emulate WeChat's success. Critics question whether Musk's ambition to transform X into a super app may prove to be an elusive dream. However, experts contend that X possesses the potential to establish itself as a premier super app if it can overcome the pitfalls that have hindered similar aspiring apps in the past.

收購一年多來，X 似乎面臨著效仿微信成功的艱辛之路。批評者質疑馬斯克將 X 轉變為超級應用程式的雄心是否可能被證明是一個難以實現的夢想。然而，專家們認為，如果 X 能夠克服過去阻礙類似應用程式的缺陷，那麼它就有潛力成為一流的超級應用程式。

Strategic Expansion: Building the Super App Ecosystem

策略擴張：打造超級應用生態

To achieve its super app aspirations, X must adopt a strategic approach in its expansion. Merely adding a "Buy" button or attempting to replicate PayPal's embedded functionality within a social network is unlikely to yield success. Instead, X should focus on nurturing creators, offering features that directly support their efforts, and fostering widespread adoption among users. By taking these strategic steps, X can establish itself as a super app of choice.

為了實現其超級應用程式的願望，X 必須在擴張中採取策略方法。僅僅添加「購買」按鈕或嘗試在社交網路中複製 PayPal 的嵌入式功能不太可能成功。相反，X 應該專注於培養創作者，提供直接支援他們努力的功能，並促進使用者的廣泛採用。透過採取這些策略步驟，X 可以將自己打造為首選的超級應用程式。

Grok: Amplifying AI Capabilities

Grok：增強人工智慧能力

XAI, the research and development division of X, has made its advanced chatbot, Grok, available to all premium subscribers. This move is accompanied by the open sourcing of Grok's underlying code, enabling developers to collaborate and contribute to the chatbot's advancement. By making Grok more accessible, X strengthens its premium subscription offering and encourages non-subscribers to upgrade. Furthermore, the open sourcing of Grok could lead to innovative applications beyond the X platform.

XAI 是 X 的研發部門，已向所有高級訂閱者提供其先進的聊天機器人 Grok。此舉伴隨著 Grok 底層程式碼的開源，使開發人員能夠協作並為聊天機器人的進步做出貢獻。透過讓 Grok 更容易使用，X 加強了其高級訂閱服務並鼓勵非訂閱者升級。此外，Grok 的開源可能會帶來 X 平台以外的創新應用程式。

Smart TV App: Challenging YouTube's Dominance

智慧電視應用：挑戰 YouTube 的統治地位

In a bold move, X announced the launch of a new app designed specifically for smart TVs, poised to compete directly with YouTube. The app, expected to debut on platforms such as Amazon and Samsung, is a reflection of Musk's strategy to broaden X's functionalities and challenge YouTube's supremacy in online video streaming.

X 採取了大膽舉措，宣布推出一款專為智慧電視設計的新應用，準備與 YouTube 直接競爭。該應用程式預計將在亞馬遜和三星等平台上首次亮相，這反映了馬斯克擴大 X 功能並挑戰 YouTube 在線上影片串流媒體領域霸主地位的策略。

Luring Content Creators: Introducing Ad Targeting Options

吸引內容創作者：引入廣告定位選項

In an effort to attract content creators from YouTube, X introduced new ad targeting capabilities in February 2024. The platform allows advertisers to place ads before videos of specific creators in both the main timeline and individual profiles. Creators are offered a revenue-sharing arrangement, providing them with an alternative monetization stream for their work.

為了吸引 YouTube 的內容創作者，X 於 2024 年 2 月推出了新的廣告定位功能。該平台允許廣告商在主時間軸和個人資料中的特定創作者的影片之前放置廣告。為創作者提供收入分享安排，為他們的作品提供替代的貨幣化流。

Internal Communication and Challenges

內部溝通與挑戰

During an internal meeting held on the anniversary of Musk's acquisition of X, the company's leadership discussed the challenges involved in transitioning from Twitter 1.0 to the envisioned super app. Musk's actions have resulted in the departure of major advertisers, the lackluster performance of X Premium subscriptions, continued unprofitability, and a decline in the company's valuation. Despite these setbacks, Musk expressed optimism, emphasizing the company's rapid innovation pace.

在馬斯克收購 X 週年紀念日舉行的內部會議上，公司領導層討論了從 Twitter 1.0 過渡到設想的超級應用程式所面臨的挑戰。馬斯克的行為導致了主要廣告商的離開、X Premium訂閱表現不佳、持續虧損以及公司估值下降。儘管遇到這些挫折，馬斯克仍表達了樂觀態度，並強調公司快速的創新步伐。

Conclusion

結論

Elon Musk's vision for X is audacious, aiming to transform a popular social media platform into a comprehensive "everything app." The platform's potential as a super app hinges on its ability to navigate obstacles, expand strategically, and leverage its advanced technologies. While the path ahead may be fraught with challenges, X possesses the potential to reshape the social media landscape and redefine the way we communicate and interact online.

伊隆馬斯克對 X 的願景是大膽的，旨在將流行的社交媒體平台轉變為全面的「一切應用程式」。該平台作為超級應用程式的潛力取決於其克服障礙、策略性擴展和利用其先進技術的能力。儘管前方的道路可能充滿挑戰，但 X 擁有重塑社群媒體格局並重新定義我們在線上交流和互動方式的潛力。