随着注意力经济主导数字领域，加密货币崛起

在最近的一份时事通讯中，Variant Fund 的李进强调了与 Web2 平台相比，通过 Meme 币和 NFT 可以将注意力价值有效转化为经济价值。她强调，当前的Web2时代缺乏有效的机制来衡量注意力质量并捕捉其价值，广告是一个不完美的解决方案。 Jin 探讨了加密货币如何代表注意力经济的下一次演变，其中 Meme 币和 NFT 等代币充当“注意力资产”，实时测量和捕获注意力价值。她强调了围绕注意力的新金融化市场的出现，例如 Perl、Fantasy.top 和 Friend.tech，这些市场允许用户通过正确预测引人注目的资产的成功来获利。

The Rise of Crypto in the Era of Attention Economy

注意力经济时代加密货币的崛起

In the rapidly evolving digital landscape, the attention economy has emerged as a dominant force, with platforms vying relentlessly for user attention to drive revenue. However, current mechanisms employed by Web2 platforms, such as advertising and data collection, have proven insufficient in capturing the true value of attention.

在快速发展的数字环境中，注意力经济已成为主导力量，平台不断争夺用户注意力以增加收入。然而，事实证明，Web2 平台当前采用的机制（例如广告和数据收集）不足以捕捉注意力的真正价值。

Enter cryptocurrencies, particularly meme coins and non-fungible tokens (NFTs), which have revolutionized the attention economy by providing more efficient means of quantifying and monetizing attention. As Variant Fund co-founder Li Jin aptly observes, these "attention assets" act as real-time indicators of popularity and engagement.

加密货币，尤其是模因币和不可替代代币（NFT），它们通过提供更有效的量化和货币化注意力的方式，彻底改变了注意力经济。正如 Variant Fund 联合创始人李进所恰当地指出的那样，这些“注意力资产”充当了受欢迎程度和参与度的实时指标。

Web2's Imperfect Attention Markets

Web2 不完美的注意力市场

The shortcomings of Web2 platforms stem from their limited ability to accurately measure the quality and intensity of attention. Advertising, the primary revenue model for these platforms, is often plagued by inaccurate attribution and fails to fully capture the value of certain attention types.

Web2平台的缺点源于其准确衡量注意力质量和强度的能力有限。广告是这些平台的主要收入模式，经常受到归因不准确的困扰，并且无法充分捕捉某些注意力类型的价值。

Furthermore, the reliance on data collection raises concerns about privacy and the potential for misuse. Web2 platforms often amass vast amounts of user data to tailor advertising campaigns, but this approach fails to empower users with ownership or control over their attention.

此外，对数据收集的依赖引发了对隐私和滥用可能性的担忧。 Web2 平台通常会收集大量用户数据来定制广告活动，但这种方法无法赋予用户对其注意力的所有权或控制权。

Crypto: A New Paradigm for Attention

加密货币：关注的新范式

The emergence of cryptocurrencies offers a transformative solution to these challenges. Meme coins, such as Dogwifhat, have demonstrated the ability to generate significant economic value based on the attention they garner. The sale of an NFT depicting Achi, the dog featured in the Dogwifhat meme, for over $4 million on the Foundation marketplace is a testament to the economic power of these attention assets.

加密货币的出现为这些挑战提供了变革性的解决方案。像 Dogwifhat 这样的 Meme 币已证明能够根据其获得的关注度产生巨大的经济价值。描绘 Dogwifhat 模因中的狗 Achi 的 NFT 在基金会市场上以超过 400 万美元的价格出售，证明了这些注意力资产的经济力量。

NFTs, by their very nature, provide a tamper-proof record of ownership, empowering users to capture the full value of their attention. Platforms like Perl, Fantasy.top, and Friend.tech have emerged to facilitate financialized markets around attention, enabling users to profit from correctly identifying successful assets, creators, or content.

NFT 本质上提供了防篡改的所有权记录，使用户能够充分利用其注意力的价值。 Perl、Fantasy.top 和 Friend.tech 等平台的出现是为了促进围绕注意力的金融化市场，使用户能够通过正确识别成功的资产、创作者或内容来获利。

Attention as a Collective Value

注意力作为一种集体价值

The Web3 iteration of the attention economy marks a significant departure from its Web2 counterpart. In Web3, ownership of attention assets is distributed throughout the value chain, empowering everyone from content creators to early adopters.

注意力经济的 Web3 迭代标志着与其 Web2 版本的重大背离。在 Web3 中，注意力资产的所有权分布在整个价值链中，为从内容创建者到早期采用者的每个人提供支持。

Unlike Web2, where attention is treated as a commodity to be monetized by a select few, Web3 fosters a more equitable distribution of value. This shift empowers users to actively participate in the attention economy, reaping the rewards of their contributions.

与 Web2 不同，Web2 中注意力被视为一种商品，由少数人来货币化，而 Web3 则促进了更公平的价值分配。这种转变使用户能够积极参与注意力经济，并从他们的贡献中获得回报。

Tokens as "New Go-to-Market Strategies"

代币作为“新的市场策略”

Meme coins and NFTs are not merely novelties; they represent a fundamental shift in how attention is generated and monetized. By functioning as "new go-to-market strategies," tokens can bootstrap initial attention, attracting a speculative community that fuels organic interest.

Meme 币和 NFT 不仅是新奇事物，而且是新奇事物。它们代表了注意力产生和货币化方式的根本转变。通过充当“新的进入市场策略”，代币可以吸引最初的注意力，吸引投机社区，从而激发有机兴趣。

This process creates a virtuous cycle, where the perceived value of a token drives further attention, leading to increased demand and ultimately, greater economic value.

这个过程创造了一个良性循环，代币的感知价值会引起进一步的关注，从而导致需求增加，最终带来更大的经济价值。

Conclusion

结论

As the attention economy continues to evolve, cryptocurrencies are poised to play an increasingly significant role. By providing more efficient markets for attention, meme coins and NFTs empower users, enabling them to capture and monetize the attention they generate.

随着注意力经济的不断发展，加密货币将发挥越来越重要的作用。通过提供更有效的注意力市场，模因币和 NFT 赋予用户权力，使他们能够捕获所产生的注意力并将其货币化。

Web3's distributed ownership model unlocks the true potential of the attention economy, fostering a more equitable and engaging digital landscape for all.

Web3 的分布式所有权模型释放了注意力经济的真正潜力，为所有人营造了一个更加公平、更具吸引力的数字环境。