隨著注意力經濟主導數位領域，加密貨幣崛起

在最近的一份時事通訊中，Variant Fund 的李進強調了與 Web2 平台相比，透過 Meme 幣和 NFT 可以將注意力價值有效轉化為經濟價值。她強調，目前的Web2時代缺乏有效的機制來衡量注意力品質並捕捉其價值，廣告是一個不完美的解決方案。 Jin 探討了加密貨幣如何代表注意力經濟的下一次演變，其中 Meme 幣和 NFT 等代幣充當“注意力資產”，實時測量和捕獲注意力價值。她強調了圍繞注意力的新金融化市場的出現，例如 Perl、Fantasy.top 和 Friend.tech，這些市場允許用戶透過正確預測引人注目的資產的成功來獲利。

The Rise of Crypto in the Era of Attention Economy

注意力經濟時代加密貨幣的崛起

In the rapidly evolving digital landscape, the attention economy has emerged as a dominant force, with platforms vying relentlessly for user attention to drive revenue. However, current mechanisms employed by Web2 platforms, such as advertising and data collection, have proven insufficient in capturing the true value of attention.

在快速發展的數位環境中，注意力經濟已成為主導力量，平台不斷爭奪用戶注意力以增加收入。然而，事實證明，Web2 平台目前採用的機制（例如廣告和資料收集）不足以捕捉注意力的真正價值。

Enter cryptocurrencies, particularly meme coins and non-fungible tokens (NFTs), which have revolutionized the attention economy by providing more efficient means of quantifying and monetizing attention. As Variant Fund co-founder Li Jin aptly observes, these "attention assets" act as real-time indicators of popularity and engagement.

加密貨幣，尤其是迷因幣和不可替代代幣（NFT），它們透過提供更有效的量化和貨幣化注意力的方式，徹底改變了注​​意力經濟。正如 Variant Fund 聯合創始人李進所恰當地指出的那樣，這些「注意力資產」充當了受歡迎程度和參與度的即時指標。

Web2's Imperfect Attention Markets

Web2 不完美的注意力市場

The shortcomings of Web2 platforms stem from their limited ability to accurately measure the quality and intensity of attention. Advertising, the primary revenue model for these platforms, is often plagued by inaccurate attribution and fails to fully capture the value of certain attention types.

Web2平台的缺點源自於其準確衡量注意力品質和強度的能力有限。廣告是這些平台的主要收入模式，經常受到歸因不準確的困擾，並且無法充分捕捉某些注意力類型的價值。

Furthermore, the reliance on data collection raises concerns about privacy and the potential for misuse. Web2 platforms often amass vast amounts of user data to tailor advertising campaigns, but this approach fails to empower users with ownership or control over their attention.

此外，對資料收集的依賴引發了對隱私和濫用可能性的擔憂。 Web2 平台通常會收集大量使用者資料來客製化廣告活動，但這種方法無法賦予使用者對其註意力的所有權或控制權。

Crypto: A New Paradigm for Attention

加密貨幣：關注的新範式

The emergence of cryptocurrencies offers a transformative solution to these challenges. Meme coins, such as Dogwifhat, have demonstrated the ability to generate significant economic value based on the attention they garner. The sale of an NFT depicting Achi, the dog featured in the Dogwifhat meme, for over $4 million on the Foundation marketplace is a testament to the economic power of these attention assets.

加密貨幣的出現為這些挑戰提供了變革性的解決方案。像 Dogwifhat 這樣的 Meme 幣已證明能夠根據其獲得的關注度產生巨大的經濟價值。描繪 Dogwifhat 迷因中的狗 Achi 的 NFT 在基金會市場上以超過 400 萬美元的價格出售，證明了這些注意力資產的經濟力量。

NFTs, by their very nature, provide a tamper-proof record of ownership, empowering users to capture the full value of their attention. Platforms like Perl, Fantasy.top, and Friend.tech have emerged to facilitate financialized markets around attention, enabling users to profit from correctly identifying successful assets, creators, or content.

NFT 本質上提供了防篡改的所有權記錄，使用戶能夠充分利用其註意力的價值。 Perl、Fantasy.top 和 Friend.tech 等平台的出現是為了促進圍繞注意力的金融化市場，使用戶能夠透過正確識別成功的資產、創作者或內容來獲利。

Attention as a Collective Value

注意力作為集體價值

The Web3 iteration of the attention economy marks a significant departure from its Web2 counterpart. In Web3, ownership of attention assets is distributed throughout the value chain, empowering everyone from content creators to early adopters.

注意力經濟的 Web3 迭代標誌著與其 Web2 版本的重大背離。在 Web3 中，注意力資產的所有權分佈在整個價值鏈中，為從內容創作者到早期採用者的每個人提供支援。

Unlike Web2, where attention is treated as a commodity to be monetized by a select few, Web3 fosters a more equitable distribution of value. This shift empowers users to actively participate in the attention economy, reaping the rewards of their contributions.

與 Web2 不同，Web2 中註意力被視為一種商品，由少數人來貨幣化，而 Web3 則促進了更公平的價值分配。這種轉變使用戶能夠積極參與注意力經濟，並從他們的貢獻中獲得回報。

Tokens as "New Go-to-Market Strategies"

代幣作為“新的市場策略”

Meme coins and NFTs are not merely novelties; they represent a fundamental shift in how attention is generated and monetized. By functioning as "new go-to-market strategies," tokens can bootstrap initial attention, attracting a speculative community that fuels organic interest.

Meme 幣和 NFT 不僅是新奇事物，而且是新奇事物。它們代表了注意力產生和貨幣化方式的根本轉變。透過充當“新的進入市場策略”，代幣可以吸引最初的注意力，吸引投機社區，從而激發有機興趣。

This process creates a virtuous cycle, where the perceived value of a token drives further attention, leading to increased demand and ultimately, greater economic value.

這個過程創造了一個良性循環，代幣的感知價值會引起進一步的關注，從而導致需求增加，最終帶來更大的經濟價值。

Conclusion

結論

As the attention economy continues to evolve, cryptocurrencies are poised to play an increasingly significant role. By providing more efficient markets for attention, meme coins and NFTs empower users, enabling them to capture and monetize the attention they generate.

隨著注意力經濟的不斷發展，加密貨幣將扮演越來越重要的角色。透過提供更有效的注意力市場，迷因幣和 NFT 賦予用戶權力，使他們能夠捕捉所產生的注意力並將其貨幣化。

Web3's distributed ownership model unlocks the true potential of the attention economy, fostering a more equitable and engaging digital landscape for all.

Web3 的分散式所有權模式釋放了注意力經濟的真正潛力，為所有人創造了一個更公平、更具吸引力的數位環境。