Coachella 和 Avalanche 推出 Coachella Quests：基于区块链的忠诚度游戏彻底改变音乐节

Coachella Quests 是一款基于区块链的忠诚度游戏，是 Coachella 和 Avalanche 之间的突破性合作。通过完成任务，节日观众可以获得 NFT 印章和积分，从而解锁专属福利。该计划采用 Web3 技术，以 Coachella Canvas 平台、数字资产收集和现场激活为特色，以提高粉丝参与度并培养长期忠诚度，为 Coachella 提供有价值的消费者洞察，并加强音乐娱乐行业内的可持续关系。

Coachella and Avalanche Unveil Coachella Quests: A Revolutionary Blockchain-Based Loyalty Game

Coachella 和 Avalanche 推出 Coachella Quests：一款革命性的基于区块链的忠诚度游戏

Coachella, the iconic music and arts festival, has joined forces with Avalanche, a leading smart contracts platform, to launch Coachella Quests, an unprecedented loyalty game that leverages blockchain technology to enhance the festival experience, foster long-term engagement, and empower fans with exclusive rewards and immersive digital experiences.

标志性音乐艺术节科切拉 (Coachella) 与领先的智能合约平台 Avalanche 联手推出了 Coachella Quests，这是一款前所未有的忠诚度游戏，利用区块链技术来增强音乐节体验，促进长期参与，并为粉丝提供独家奖励和身临其境的数字体验。

Unlocking a World of Exclusive Rewards

解锁专属奖励的世界

Coachella Quests participants embark on a captivating journey, completing quests to earn coveted digital Stamps (NFTs) and Points (XP). These digital tokens serve as keys to unlock an array of exclusive festival perks and extraordinary experiences. As players progress through the game, they ascend to higher levels, unlocking even more enticing rewards, including limited-edition mystery merch boxes, exclusive VIP lounge access, access to unreleased music, and more.

Coachella Quests 参与者踏上一段迷人的旅程，完成任务即可获得令人垂涎的数字印章 (NFT) 和积分 (XP)。这些数字代币可以作为解锁一系列专属节日福利和非凡体验的钥匙。随着玩家在游戏中取得进展，他们会提升到更高的等级，解锁更诱人的奖励，包括限量版神秘商品盒、专属 VIP 休息室使用权、未发行音乐的使用权等等。

Thrilling Quests for Unforgettable Experiences

惊心动魄的任务，带来难忘的体验

Coachella Quests offers an array of captivating quests that immerse players in the festival's vibrant atmosphere. In the Disco Shark Quest, fans embark on a thrilling scavenger hunt, scanning hidden QR codes to collect limited-edition collectibles and unlock unreleased music. The AMEX Quest presents an opportunity to claim an exclusive Stamp, granting access to a VIP lounge area within the AMEX activation. The Quest Hideaway invites participants to participate in a scavenger hunt-style quest, unveiling rewards concealed around the Avalanche-powered on-site activation.

Coachella Quests 提供一系列引人入胜的任务，让玩家沉浸在音乐节充满活力的氛围中。在《Disco Shark Quest》中，粉丝们踏上惊心动魄的寻宝游戏，扫描隐藏的二维码来收集限量版收藏品并解锁未发行的音乐。 AMEX Quest 提供了领取专属印章的机会，可在 AMEX 激活期间进入 VIP 休息区。 Quest Hideaway 邀请参与者参与寻宝游戏式的任务，揭开隐藏在 Avalanche 驱动的现场激活周围的奖励。

Web3 Revolutionizes the Festival Experience

Web3 彻底改变了节日体验

Coachella Quests harnesses the transformative power of Web3 technology, seamlessly blending real-life and digital elements to elevate the festival experience to unprecedented heights. Through the Coachella Canvas, a dedicated platform, fans connect with the festival through captivating art, interactive games, and immersive experiences. The Canvas Explorer Guide serves as a digital roadmap, while the Canvas Card functions as a unique passport, documenting their journey and unlocking exclusive rewards.

Coachella Quests 利用 Web3 技术的变革力量，无缝融合现实生活和数字元素，将节日体验提升到前所未有的高度。通过专用平台 Coachella Canvas，粉丝们可以通过迷人的艺术、互动游戏和沉浸式体验与音乐节建立联系。 Canvas 探索者指南充当数字路线图，而 Canvas 卡充当独特的护照，记录他们的旅程并解锁独家奖励。

Digital Stamps and Points: A Gateway to Exclusive Perks

数字印章和积分：获得专属福利的途径

As players accomplish quests, they earn digital Stamps (NFTs) and Points (XP), which accumulate, unlocking access to an array of exclusive prizes and festival experiences. The integration with the OpenSea Wallet facilitates effortless collection and management of rewards within Canvas Quests, ensuring a seamless and rewarding experience.

当玩家完成任务时，他们会获得数字印章（NFT）和积分（XP），这些数字会不断积累，从而解锁一系列独家奖品和节日体验。与 OpenSea 钱包的集成有助于在 Canvas Quest 中轻松收集和管理奖励，确保无缝且有益的体验。

Insights and Engagement: Unlocking Consumer Understanding

洞察和参与：解锁消费者理解

Sam Schoonover, Innovation Lead for Coachella, emphasizes the invaluable opportunity for consumer insights offered by tokens. As fans engage with Coachella Quests, they earn and own tokens that provide a wealth of information about their interests and activities while safeguarding their identities. This partnership with Avalanche empowers Coachella to explore innovative loyalty use cases on a high-throughput and cost-effective blockchain.

Coachella 创新主管 Sam Schoonover 强调了代币为消费者洞察提供的宝贵机会。当粉丝参与 Coachella Quests 时，他们可以获得并拥有代币，这些代币提供了有关他们的兴趣和活动的大量信息，同时保护了他们的身份。与 Avalanche 的合作使 Coachella 能够在高吞吐量且经济高效的区块链上探索创新的忠诚度用例。

Fostering Sustainable Relationships

培养可持续的关系

Paul Chodirker, Director of Enterprise Business Development for Ava Labs, expresses unwavering enthusiasm about the potential of tokens to amplify live events and drive fan engagement. He envisions a future where on-chain assets with real utility forge new, sustainable relationships between music fans, festivals, and artists.

Ava Labs 企业业务开发总监 Paul Chodirker 对代币在扩大现场活动和推动粉丝参与方面的潜力表达了坚定不移的热情。他设想未来，具有实际效用的链上资产将在音乐迷、音乐节和艺术家之间建立新的、可持续的关系。

On-site Activation and Side Quests: Amplifying the Experience

现场激活和支线任务：增强体验

Beyond the Main Quests, players can delve into engaging Side Quests, featuring content and experiences from partners, artists, and community programs. Attendees can discover the captivating Avalanche activation on-site during the festival, offering opportunities to redeem Stamps, explore art installations, learn about the game, and connect with fellow players, enhancing the festival experience in myriad ways.

除了主要任务之外，玩家还可以深入研究引人入胜的支线任务，其中包含来自合作伙伴、艺术家和社区计划的内容和体验。节日期间，与会者可以在现场发现迷人的 Avalanche 激活活动，提供兑换邮票、探索艺术装置、了解游戏以及与其他玩家联系的机会，以多种方式增强节日体验。

Goldenvoice and Avalanche: A Partnership Transforming Live Events

Goldenvoice 和 Avalanche：改变现场活动的合作伙伴关系

Goldenvoice, the visionary behind the Coachella Valley Music & Arts Festival, is renowned for operating various music venues and promoting over 1,600 concerts annually across North America. Avalanche, a smart contracts platform, boasts infinite scalability and rapid transaction finalization, making it the ideal choice for innovative projects like Coachella Quests. Together, they are transforming live events, unlocking new possibilities for fan engagement and the pursuit of unforgettable experiences.

Goldenvoice 是科切拉谷音乐艺术节背后的远见卓识者，以经营各种音乐场所并每年在北美举办 1,600 多场音乐会而闻名。 Avalanche 是一个智能合约平台，拥有无限的可扩展性和快速的交易完成能力，使其成为像 Coachella Quests 这样的创新项目的理想选择。他们共同改变了现场活动，为粉丝参与和追求难忘的体验带来了新的可能性。