Coachella and Avalanche Launch Coachella Quests: Blockchain-Based Loyalty Game Revolutionizes Festival

Coachella Quests, a blockchain-based loyalty game, emerges as a groundbreaking collaboration between Coachella and Avalanche. By completing quests, festival-goers acquire NFT Stamps and Points, unlocking exclusive benefits. The initiative employs Web3 technology, featuring the Coachella Canvas platform, digital asset collection, and on-site activations, to enhance fan engagement and foster long-term loyalty, providing Coachella with valuable consumer insights and bolstering sustainable relationships within the music entertainment industry.

Coachella and Avalanche Unveil Coachella Quests: A Revolutionary Blockchain-Based Loyalty Game

Coachella, the iconic music and arts festival, has joined forces with Avalanche, a leading smart contracts platform, to launch Coachella Quests, an unprecedented loyalty game that leverages blockchain technology to enhance the festival experience, foster long-term engagement, and empower fans with exclusive rewards and immersive digital experiences.

Unlocking a World of Exclusive Rewards

Coachella Quests participants embark on a captivating journey, completing quests to earn coveted digital Stamps (NFTs) and Points (XP). These digital tokens serve as keys to unlock an array of exclusive festival perks and extraordinary experiences. As players progress through the game, they ascend to higher levels, unlocking even more enticing rewards, including limited-edition mystery merch boxes, exclusive VIP lounge access, access to unreleased music, and more.

Thrilling Quests for Unforgettable Experiences

Coachella Quests offers an array of captivating quests that immerse players in the festival's vibrant atmosphere. In the Disco Shark Quest, fans embark on a thrilling scavenger hunt, scanning hidden QR codes to collect limited-edition collectibles and unlock unreleased music. The AMEX Quest presents an opportunity to claim an exclusive Stamp, granting access to a VIP lounge area within the AMEX activation. The Quest Hideaway invites participants to participate in a scavenger hunt-style quest, unveiling rewards concealed around the Avalanche-powered on-site activation.

Web3 Revolutionizes the Festival Experience

Coachella Quests harnesses the transformative power of Web3 technology, seamlessly blending real-life and digital elements to elevate the festival experience to unprecedented heights. Through the Coachella Canvas, a dedicated platform, fans connect with the festival through captivating art, interactive games, and immersive experiences. The Canvas Explorer Guide serves as a digital roadmap, while the Canvas Card functions as a unique passport, documenting their journey and unlocking exclusive rewards.

Digital Stamps and Points: A Gateway to Exclusive Perks

As players accomplish quests, they earn digital Stamps (NFTs) and Points (XP), which accumulate, unlocking access to an array of exclusive prizes and festival experiences. The integration with the OpenSea Wallet facilitates effortless collection and management of rewards within Canvas Quests, ensuring a seamless and rewarding experience.

Insights and Engagement: Unlocking Consumer Understanding

Sam Schoonover, Innovation Lead for Coachella, emphasizes the invaluable opportunity for consumer insights offered by tokens. As fans engage with Coachella Quests, they earn and own tokens that provide a wealth of information about their interests and activities while safeguarding their identities. This partnership with Avalanche empowers Coachella to explore innovative loyalty use cases on a high-throughput and cost-effective blockchain.

Fostering Sustainable Relationships

Paul Chodirker, Director of Enterprise Business Development for Ava Labs, expresses unwavering enthusiasm about the potential of tokens to amplify live events and drive fan engagement. He envisions a future where on-chain assets with real utility forge new, sustainable relationships between music fans, festivals, and artists.

On-site Activation and Side Quests: Amplifying the Experience

Beyond the Main Quests, players can delve into engaging Side Quests, featuring content and experiences from partners, artists, and community programs. Attendees can discover the captivating Avalanche activation on-site during the festival, offering opportunities to redeem Stamps, explore art installations, learn about the game, and connect with fellow players, enhancing the festival experience in myriad ways.

Goldenvoice and Avalanche: A Partnership Transforming Live Events

Goldenvoice, the visionary behind the Coachella Valley Music & Arts Festival, is renowned for operating various music venues and promoting over 1,600 concerts annually across North America. Avalanche, a smart contracts platform, boasts infinite scalability and rapid transaction finalization, making it the ideal choice for innovative projects like Coachella Quests. Together, they are transforming live events, unlocking new possibilities for fan engagement and the pursuit of unforgettable experiences.