Coachella 和 Avalanche 推出 Coachella Quests：基於區塊鏈的忠誠度遊戲徹底改變音樂節

Coachella Quests 是一款基於區塊鏈的忠誠度遊戲，是 Coachella 和 Avalanche 之間的突破性合作。透過完成任務，節日觀眾可以獲得 NFT 印章和積分，從而解鎖專屬福利。該計劃採用Web3 技術，以Coachella Canvas 平台、數位資產收集和現場活化為特色，以提高粉絲參與度並培養長期忠誠度，為Coachella 提供有價值的消費者洞察，並加強音樂娛樂產業內的可持續關係。

Coachella and Avalanche Unveil Coachella Quests: A Revolutionary Blockchain-Based Loyalty Game

Coachella 和 Avalanche 推出 Coachella Quests：一款革命性的基於區塊鏈的忠誠度遊戲

Coachella, the iconic music and arts festival, has joined forces with Avalanche, a leading smart contracts platform, to launch Coachella Quests, an unprecedented loyalty game that leverages blockchain technology to enhance the festival experience, foster long-term engagement, and empower fans with exclusive rewards and immersive digital experiences.

標誌性音樂藝術節科切拉(Coachella) 與領先的智能合約平台Avalanche 聯手推出了Coachella Quests，這是一款前所未有的忠誠度遊戲，利用區塊鏈技術來增強音樂節體驗，促進長期參與，並為粉絲提供獨家獎勵和身臨其境的數位體驗。

Unlocking a World of Exclusive Rewards

解鎖專屬獎勵的世界

Coachella Quests participants embark on a captivating journey, completing quests to earn coveted digital Stamps (NFTs) and Points (XP). These digital tokens serve as keys to unlock an array of exclusive festival perks and extraordinary experiences. As players progress through the game, they ascend to higher levels, unlocking even more enticing rewards, including limited-edition mystery merch boxes, exclusive VIP lounge access, access to unreleased music, and more.

Coachella Quests 參與者踏上一段迷人的旅程，完成任務即可獲得令人垂涎的數位印章 (NFT) 和積分 (XP)。這些數位代幣可以作為解鎖一系列專屬節日福利和非凡體驗的鑰匙。隨著玩家在遊戲中取得進展，他們會提升到更高的等級，解鎖更誘人的獎勵，包括限量版神秘商品盒、專屬 VIP 休息室使用權、未發行音樂的使用權等等。

Thrilling Quests for Unforgettable Experiences

驚心動魄的任務，帶來難忘的體驗

Coachella Quests offers an array of captivating quests that immerse players in the festival's vibrant atmosphere. In the Disco Shark Quest, fans embark on a thrilling scavenger hunt, scanning hidden QR codes to collect limited-edition collectibles and unlock unreleased music. The AMEX Quest presents an opportunity to claim an exclusive Stamp, granting access to a VIP lounge area within the AMEX activation. The Quest Hideaway invites participants to participate in a scavenger hunt-style quest, unveiling rewards concealed around the Avalanche-powered on-site activation.

Coachella Quests 提供一系列引人入勝的任務，讓玩家沉浸在音樂節充滿活力的氛圍中。在《Disco Shark Quest》中，粉絲們踏上驚心動魄的尋寶遊戲，掃描隱藏的二維碼來收集限量版收藏品並解鎖未發行的音樂。 AMEX Quest 提供了領取專屬印章的機會，可在 AMEX 啟動期間進入 VIP 休息區。 Quest Hideaway 邀請參與者參與尋寶遊戲式的任務，揭開隱藏在 Avalanche 驅動的現場激活周圍的獎勵。

Web3 Revolutionizes the Festival Experience

Web3 徹底改變了節慶體驗

Coachella Quests harnesses the transformative power of Web3 technology, seamlessly blending real-life and digital elements to elevate the festival experience to unprecedented heights. Through the Coachella Canvas, a dedicated platform, fans connect with the festival through captivating art, interactive games, and immersive experiences. The Canvas Explorer Guide serves as a digital roadmap, while the Canvas Card functions as a unique passport, documenting their journey and unlocking exclusive rewards.

Coachella Quests 運用 Web3 技術的變革力量，無縫融合現實生活和數位元素，將節慶體驗提升到前所未有的高度。透過專用平台 Coachella Canvas，粉絲們可以透過迷人的藝術、互動遊戲和沈浸式體驗與音樂節建立聯繫。 Canvas 探索者指南充當數位路線圖，而 Canvas 卡充當獨特的護照，記錄他們的旅程並解鎖獨家獎勵。

Digital Stamps and Points: A Gateway to Exclusive Perks

數位印章和積分：獲得專屬福利的途徑

As players accomplish quests, they earn digital Stamps (NFTs) and Points (XP), which accumulate, unlocking access to an array of exclusive prizes and festival experiences. The integration with the OpenSea Wallet facilitates effortless collection and management of rewards within Canvas Quests, ensuring a seamless and rewarding experience.

當玩家完成任務時，他們會獲得數位印章（NFT）和積分（XP），這些數字會不斷積累，從而解鎖一系列獨家獎品和節日體驗。與 OpenSea 錢包的整合有助於在 Canvas Quest 中輕鬆收集和管理獎勵，確保無縫且有益的體驗。

Insights and Engagement: Unlocking Consumer Understanding

洞察與參與：解鎖消費者理解

Sam Schoonover, Innovation Lead for Coachella, emphasizes the invaluable opportunity for consumer insights offered by tokens. As fans engage with Coachella Quests, they earn and own tokens that provide a wealth of information about their interests and activities while safeguarding their identities. This partnership with Avalanche empowers Coachella to explore innovative loyalty use cases on a high-throughput and cost-effective blockchain.

Coachella 創新主管 Sam Schoonover 強調了代幣為消費者洞察提供的寶貴機會。當粉絲參與 Coachella Quests 時，他們可以獲得並擁有代幣，這些代幣提供了有關他們的興趣和活動的大量信息，同時保護了他們的身份。與 Avalanche 的合作使 Coachella 能夠在高吞吐量且經濟高效的區塊鏈上探索創新的忠誠度用例。

Fostering Sustainable Relationships

培養可持續的關係

Paul Chodirker, Director of Enterprise Business Development for Ava Labs, expresses unwavering enthusiasm about the potential of tokens to amplify live events and drive fan engagement. He envisions a future where on-chain assets with real utility forge new, sustainable relationships between music fans, festivals, and artists.

Ava Labs 企業業務開發總監 Paul Chodirker 對代幣在擴大現場活動和推動粉絲參與方面的潛力表達了堅定不移的熱情。他設想未來，具有實際效用的鏈上資產將在音樂迷、音樂節和藝術家之間建立新的、可持續的關係。

On-site Activation and Side Quests: Amplifying the Experience

現場活化與支線任務：增強體驗

Beyond the Main Quests, players can delve into engaging Side Quests, featuring content and experiences from partners, artists, and community programs. Attendees can discover the captivating Avalanche activation on-site during the festival, offering opportunities to redeem Stamps, explore art installations, learn about the game, and connect with fellow players, enhancing the festival experience in myriad ways.

除了主要任務之外，玩家還可以深入研究引人入勝的支線任務，其中包含來自合作夥伴、藝術家和社區計劃的內容和體驗。節慶期間，與會者可以在現場發現迷人的 Avalanche 活化活動，提供兌換郵票、探索藝術裝置、了解遊戲以及與其他玩家聯繫的機會，以多種方式增強節日體驗。

Goldenvoice and Avalanche: A Partnership Transforming Live Events

Goldenvoice 和 Avalanche：改變現場活動的合作關係

Goldenvoice, the visionary behind the Coachella Valley Music & Arts Festival, is renowned for operating various music venues and promoting over 1,600 concerts annually across North America. Avalanche, a smart contracts platform, boasts infinite scalability and rapid transaction finalization, making it the ideal choice for innovative projects like Coachella Quests. Together, they are transforming live events, unlocking new possibilities for fan engagement and the pursuit of unforgettable experiences.

Goldenvoice 是科切拉谷音樂藝術節背後的遠見卓識者，以經營各種音樂場所並每年在北美舉辦 1,600 多場音樂會而聞名。 Avalanche 是一個智慧合約平台，擁有無限的可擴展性和快速的交易完成能力，使其成為像 Coachella Quests 這樣的創新項目的理想選擇。他們共同改變了現場活動，為粉絲參與和追求難忘的體驗帶來了新的可能性。