百威啤酒与 Zed Run 合作进军虚拟赛马领域

百威啤酒与 Zed Run 合作，推出代币化的 Clydesdale 设计的马匹，用于基于 NFT 的虚拟赛马。该计划是继百威啤酒投资 NFT 粉丝艺术和以太坊名称服务域名之后推出的。 Zed Run 的赛马 NFT 最初定价从 30 美元到 80 美元，现已价值飙升，其中一个代币售价为 125,000 美元。作为合作伙伴关系的一部分，两家公司将推出百威主题赛道、NFT 百威门票、45,000 美元的 Bud 虚拟赛马奖池，以及空投给百威 Clydesdales NFT 持有者的三层 NFT Clydesdale 衍生皮肤。

Budweiser Enters Virtual Horse Racing Arena with Zed Run Collaboration

百威啤酒与 Zed Run 合作进入虚拟赛马竞技场

Jakarta, Indonesia - Renowned beer manufacturer Budweiser has embarked on a groundbreaking partnership with Zed Run, a premier virtual horse racing platform, to introduce a series of exclusive NFT-based horse racing experiences. This collaboration further solidifies Budweiser's commitment to innovation and leveraging emerging technologies to engage its global fan base.

印度尼西亚雅加达 - 著名啤酒制造商百威啤酒已与顶级虚拟赛马平台 Zed Run 建立突破性合作伙伴关系，推出一系列基于 NFT 的独家赛马体验。此次合作进一步巩固了百威对创新和利用新兴技术吸引全球粉丝群的承诺。

A Legacy of Horse Racing

赛马的遗产

Budweiser has a long-standing history of involvement in the world of horse racing, serving as a major sponsor at prestigious events worldwide. The Clydesdales, a breed of draft horses synonymous with Budweiser, have become an iconic symbol of the brand.

百威啤酒在赛马领域有着悠久的历史，是世界各地著名赛事的主要赞助商。克莱兹代尔马是一种与百威啤酒同义的挽马品种，已成为该品牌的标志性象征。

NFT Integration with Zed Run

NFT 与 Zed Run 集成

The partnership with Zed Run marks Budweiser's foray into the realm of non-fungible tokens (NFTs). Zed Run offers a virtual horse racing platform where users can breed, own, and race thoroughbred NFTs. These NFTs represent unique digital assets with varying characteristics and abilities.

与 Zed Run 的合作标志着百威进军非同质代币（NFT）领域。 Zed Run 提供了一个虚拟赛马平台，用户可以在其中培育、拥有纯种 NFT 并进行比赛。这些 NFT 代表了具有不同特征和能力的独特数字资产。

Budweiser-Themed Race Track and Exclusive NFTs

百威主题赛道和独家 NFT

As part of the collaboration, Budweiser will establish a dedicated race track within Zed Run. Additionally, the company will release a series of Budweiser-themed NFT tickets, providing holders with access to exclusive events and rewards.

作为合作的一部分，百威啤酒将在 Zed Run 内建立一条专用赛道。此外，该公司还将发行一系列以百威为主题的 NFT 门票，为持有者提供独家活动和奖励。

Clydesdale-Inspired NFT Skins and Airdrops

受 Clydesdale 启发的 NFT 皮肤和空投

Budweiser will introduce a collection of three tiers of NFT skins derived from the iconic Clydesdales. These skins will enhance the visual appearance of racehorse NFTs within the Zed Run game. Furthermore, holders of Budweiser NFT Passes will receive airdropped Cyldesdale skin NFTs in July.

百威啤酒将推出源自标志性克莱兹代尔马的三层 NFT 皮肤系列。这些皮肤将增强 Zed Run 游戏中赛马 NFT 的视觉外观。此外，百威 NFT 通证持有者将于 7 月收到空投的 Cyldesdale 皮肤 NFT。

Prize Pools and Virtual Beer Rewards

奖池和虚拟啤酒奖励

Zed Run will host two Budweiser Racing Challenges in July and September, each offering a prize pool of $45,000. A grand tournament in December will boast an even larger prize pool of $95,000, with the added incentive of a year's supply of Budweiser beer.

Zed Run 将于 7 月和 9 月举办两场百威赛车挑战赛，每场奖金池为 45,000 美元。 12 月举行的盛大锦标赛将拥有高达 95,000 美元的奖金池，并额外奖励一年的百威啤酒供应。

NFT Burning and Prizes

NFT销毁及奖励

Once all tournaments have concluded, the project will announce specific prizes and incentives for individuals who "burn" their NFT Budweiser passes. The details of these rewards remain undisclosed at this time.

所有比赛结束后，该项目将宣布针对“烧毁”NFT 百威通证的个人的具体奖励和激励措施。这些奖励的细节目前尚未公开。

Continued Innovation and Brand Engagement

持续创新和品牌参与

Spencer Gordon, Vice President of Consumer Connections at AB InBev, the parent company of Budweiser, emphasized the significance of this collaboration as "an example of how we continue to innovate and leverage new technologies, such as NFT, to create unforgettable experiences for fans and strengthen our brand."

百威啤酒母公司百威英博消费者关系副总裁 Spencer Gordon 强调了此次合作的重要性，“这是我们如何持续创新和利用 NFT 等新技术为粉丝和粉丝创造难忘体验的一个例子”。加强我们的品牌。”

Zed Run Features and Investment

Zed Run的特点和投资

Zed Run has gained significant traction among virtual horse racing enthusiasts. The platform allows users to participate in virtual races, trade NFTs, and breed new racehorses by combining the traits of different stallions and mares.

Zed Run 在虚拟赛马爱好者中获得了巨大的关注。该平台允许用户参与虚拟比赛、交易 NFT，并通过结合不同种马和母马的特征来培育新的赛马。

In July 2021, Zed Run secured $20 million in Series A funding from Red Beard Ventures and crypto venture capital giant Andreessen Horowitz. This investment underscores the platform's potential for growth and its position as a leader in the NFT-powered gaming space.

2021 年 7 月，Zed Run 从 Red Beard Ventures 和加密货币风险投资巨头 Andreessen Horowitz 获得了 2000 万美元的 A 轮融资。这项投资凸显了该平台的增长潜力及其作为 NFT 驱动的游戏领域领导者的地位。

Conclusion

结论

Budweiser's collaboration with Zed Run represents a bold step for both companies. It demonstrates Budweiser's willingness to embrace emerging technologies to enhance its brand engagement, while also showcasing Zed Run's ability to attract major partners from the traditional business world. As the adoption of NFTs continues to expand, this partnership serves as a testament to the transformative potential of digital assets in the entertainment and gaming industries.

百威啤酒与 Zed Run 的合作对两家公司来说都是大胆的一步。它表明了百威啤酒愿意采用新兴技术来增强其品牌参与度，同时也展示了 Zed Run 吸引传统商业界主要合作伙伴的能力。随着 NFT 的采用不断扩大，这种合作伙伴关系证明了数字资产在娱乐和游戏行业的变革潜力。