Budweiser Gallops into Virtual Horse Racing with Zed Run Partnership

Budweiser collaborates with Zed Run to introduce tokenized Clydesdale-designed horses for NFT-based virtual horse racing. The initiative follows Budweiser's investment in NFT fan art and Ethereum Name Service domain names. Zed Run's racehorse NFTs, initially priced from $30 to $80, have surged in value, with one token selling for $125,000. As part of the partnership, the companies will launch a Budweiser-themed race track, NFT Budweiser tickets, a $45,000 prize pool for a Bud virtual horse race, and three tiers of NFT Clydesdale-derived skins airdropped to Budweiser Clydesdales NFT holders.

Budweiser Enters Virtual Horse Racing Arena with Zed Run Collaboration

Jakarta, Indonesia - Renowned beer manufacturer Budweiser has embarked on a groundbreaking partnership with Zed Run, a premier virtual horse racing platform, to introduce a series of exclusive NFT-based horse racing experiences. This collaboration further solidifies Budweiser's commitment to innovation and leveraging emerging technologies to engage its global fan base.

A Legacy of Horse Racing

Budweiser has a long-standing history of involvement in the world of horse racing, serving as a major sponsor at prestigious events worldwide. The Clydesdales, a breed of draft horses synonymous with Budweiser, have become an iconic symbol of the brand.

NFT Integration with Zed Run

The partnership with Zed Run marks Budweiser's foray into the realm of non-fungible tokens (NFTs). Zed Run offers a virtual horse racing platform where users can breed, own, and race thoroughbred NFTs. These NFTs represent unique digital assets with varying characteristics and abilities.

Budweiser-Themed Race Track and Exclusive NFTs

As part of the collaboration, Budweiser will establish a dedicated race track within Zed Run. Additionally, the company will release a series of Budweiser-themed NFT tickets, providing holders with access to exclusive events and rewards.

Clydesdale-Inspired NFT Skins and Airdrops

Budweiser will introduce a collection of three tiers of NFT skins derived from the iconic Clydesdales. These skins will enhance the visual appearance of racehorse NFTs within the Zed Run game. Furthermore, holders of Budweiser NFT Passes will receive airdropped Cyldesdale skin NFTs in July.

Prize Pools and Virtual Beer Rewards

Zed Run will host two Budweiser Racing Challenges in July and September, each offering a prize pool of $45,000. A grand tournament in December will boast an even larger prize pool of $95,000, with the added incentive of a year's supply of Budweiser beer.

NFT Burning and Prizes

Once all tournaments have concluded, the project will announce specific prizes and incentives for individuals who "burn" their NFT Budweiser passes. The details of these rewards remain undisclosed at this time.

Continued Innovation and Brand Engagement

Spencer Gordon, Vice President of Consumer Connections at AB InBev, the parent company of Budweiser, emphasized the significance of this collaboration as "an example of how we continue to innovate and leverage new technologies, such as NFT, to create unforgettable experiences for fans and strengthen our brand."

Zed Run Features and Investment

Zed Run has gained significant traction among virtual horse racing enthusiasts. The platform allows users to participate in virtual races, trade NFTs, and breed new racehorses by combining the traits of different stallions and mares.

In July 2021, Zed Run secured $20 million in Series A funding from Red Beard Ventures and crypto venture capital giant Andreessen Horowitz. This investment underscores the platform's potential for growth and its position as a leader in the NFT-powered gaming space.

Conclusion

Budweiser's collaboration with Zed Run represents a bold step for both companies. It demonstrates Budweiser's willingness to embrace emerging technologies to enhance its brand engagement, while also showcasing Zed Run's ability to attract major partners from the traditional business world. As the adoption of NFTs continues to expand, this partnership serves as a testament to the transformative potential of digital assets in the entertainment and gaming industries.